SEO• Develop and execute successful SEO strategies• Conduct keyword research to guide content teams• Review technical SEO issues and recommend fixes• Optimize website content, landing pages and paid search copy• Direct off-page optimization projects (e.g. link-building)• Collect data and report on traffic, rankings and other SEO aspects• Coordinating content, design, social media, pay-per-click (PPC) marketing and other activitiesSMO• Develop creative and engaging social media strategies• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram and YouTube, adapting content to suit different channels• Develop, launch and manage new competitions and campaigns that promote your organisation and brand• Undertake audience research• Manage and facilitate social media communities by responding to social media posts and developing discussions• Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights• research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity• Recommend improvements to increase performance• Set targets to increase brand awareness and increase customer engagement• Manage, motivate and coach junior staff such as social media executives or assistants• Manage a budget for social media activities• Educate other staff on the use of social media and promote its use within your company (in-house roles)• Encourage collaboration across teams and departments

SEO• Managing team of SEO executive.• Prepare Monthly Analytic Report.• Detailed evaluation of client’s/company’s websites.• Seo audit of websites and backlink audit.• Keyword analysis• Developing and implementing seo/marketing strategies for client’s websites.• Making strategies for off page optimization and creating quality backlinks.• Work with website development team to drive SEO activities.PPC• Manage, review, and perform daily account responsibilities associated with Google AdWords.• Develop Paid Search strategy and testing methodology and roadmap for client(s).• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.• Understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

On Page and Off Page Optimization

It supports all the phases of materials management from materials planning and control, purchasing, goods receiving, inventory management and the final payment to vendor using the invoice verification module.