Sunny Fenton Email & Phone Number

Saint Paul, Mn, Us

Lenexa, Kansas, Us

Leading partnership development efforts related to Farm Journal's food & agriculture sustainability programs and Trust In Food initiative, collaborating with stakeholders in the food & beverage, CPG, retail, ag technology & carbon programs and nonprofit sectors.Farm Journal's team leverages its Trust In Food Intelligence, a social purpose program of Farm Journal, to track and apply the Human Dimensions of Change to accelerate the transition toward climate-smart practices for a more resilient ag system across the U.S.Our purpose is to make every dollar invested in climate-smart ag go further by ensuring it works smarter and harder. In doing so, we secure a better future for our country’s farmers, for our natural resources and for all of us who depend on them.For over 145 years, Farm Journal has provided generations of farmers, ranchers and growers with the information and practical advice they need. As one of the most trusted voices in agriculture, we have a special responsibility to empower American farmers to thrive by meeting evolving business, market, environmental and social expectations.

Supporting purpose-driven organizations who are experiencing a transformational moment and are seeking a new perspective to drive organizational growth by providing consultation in the development of business and partnership development programs.Passion for connecting, inspiring and fostering purposeful relationships to help people and organizations fulfill their potential.

The Women On Boards (WOB) Project is a game-changing movement to significantly increase diversity in the boardroom.WOB Project was founded in 2020 by consumer industry leaders to increase the number of women serving on consumer company boards while also expanding diversity including race, ethnicity, age, socio-economic status, and sexual orientation, gender fluidity. The WOB Project is inspiring a game-changing movement to provide women access to seats at the board table while working in partnership with a consortium of industry leaders in venture capital and private equity to diversify their respective boards portfolios.In my role I support the organization as a committee leader, building collaborative relationships with private equity/venture capital partners to identify opportunities to add talented female leaders to the boards of high-growth CPG companies.

Minneapolis, Mn, Us

​​In this recent position, I was specifically selected to join the agency to support the expansion of service capabilities focused on growth through business development innovation, lead generation, client acquisitions, and efficient business conversion. Guided unparalleled success across a portfolio of key client relationships in international market segments, focused on social responsibility. Advanced the agency's position and reputation as the best in class in food, agriculture, and wellness through marketing, strategic analysis, planning, and the introduction of a multi-year integrated business development program. ➥ Implemented strategies for building new relationships and long-term rapport with key stakeholders including C-level marketing executives and business leaders, board members, investors, industry influencers, media, and partners.➥ Extended agency’s reach and impact in food, agriculture, and wellness industries.➥ Improved caliber of future project work, revenue, and profitability for the agency, while serving as a trusted business and marketing consultant and subject-matter expert. Served as cultural lead for the business development team and agency champion for the entire staff to drive greater holistic agency success and employee satisfaction.➥ Directed matrixed teams that fluctuated in size from 5 to 40, and collaborated closely with Agency Co-Owners and Leadership team on talent management strategy and retention.➥ Encouraged trust and effective team collaboration resulting in high rates of employee retention.➥ Mentored and developed future leaders, helping people feel valued and coaching them into bigger roles. ➥ Delivered developmental feedback in formal and informal coaching relations.

Minneapolis, Mn, Us

In this role, I proactively and energetically supported and guided cross-functional teams in creating and executing innovative business development and marketing strategies to expand the agency’s client base and boost revenue streams for the MDC-owned agency. Crafted marketing and business development objectives, and strategies, and designed an annual communications guided by agency growth goals. ➥ Initiated strategies for revenue growth by boosting our reputation among agency search consultants, and prospective clients.➥ Optimized overall performance by providing direction, coaching, and mentorship to department team members. ➥ Elevated the agency’s presence and perception among search consultants, a key contributor to new client leads, through cultivating and nurturing relationships.➥ Synchronized and choreographed the agency's response to new business opportunities, including client introductions, capability meetings, RFI and RFP responses, and new business pitches.➥ Generated exceptional communications and relationships across multiple C-level executives, client stakeholders, consultants, MDC leadership team, and MDC agency partners.➥ Designed, developed, and distributed an agency thought-leadership program and content strategy.

Minneapolis, Mn, Us

Responsible for directing an integrated team through numerous competitive pitches, partnering with seven new clients in a 12-month timeframe, achieving projected revenue goal for agency.

Minneapolis, Mn, Us

Launched a high-profile campaign for Target to promote new grocery concept by leading creative development process with the Little & Company team for direct marketing campaign. Also supported our Target client with the development of creative campaign concepts for the Essentials business category.

Minneapolis, Mn, Us

As the lead for client services, recruited, hired, trained and supervised six-person account team. Developed streamlined and integrated agency process resulting in more concise client and internal communications.During first 24 months, cultivated relationships with existing clients to increase revenue organically and secure new business opportunities, resulting in eight new client wins, a 20% revenue increase and addition of agency staff and services (strategy and digital).

Richfield, Minnesota, Us

Navigated corporate structure and integration with multiple departments to develop and create impactful promotional campaigns to maintain Best Buy’s competitive advantage in entertainment and services areas. Also received the Spirit of Service Award for efforts in bringing teams together to develop compelling campaigns.

Minneapolis, Mn, Us

Served as the agency liaison and day-to-day contact for clients including Caribou Coffee, American Standard, and Trex Decking and Railing. Also supported agency team throughout various new business pitches.