Media Planning Director, TD

Media Planning Lead, Kraft Heinz Canada

Media Planning Lead, Kraft Heinz Canada

Account: Subway Canada

Assist in the the planning of communications, media and marketing strategies for clients, including Disney, Reebok and TaylorMade-Adidas Golf.

•Researched and created an extensive report on Large Renewable Procurement projects of various organizations on a strict deadline•Used intrapersonal skills to gain insight and information from other agencies and municipalities when creating research reports•Organized, edited and designed files and slide decks to best communicate and present information to stakeholders

• Managed volunteer portfolio, recruiting and engaging individuals while leading a team of 12 to 30 people daily on various community engagement initiatives• Analyzed Liberal Party software and data to increase canvass efficiency, resulting in the riding leading the country in total outreach for 3 consecutive weeks• Project management – was entrusted with various projects outside of the portfolio, including the planning and execution of events, and the supervision of a home center for Election Day

•Responsible for managing business during weekends and holidays, maintained excellent service for the clientele•Restructured work processes to mitigate potential issues and problems that were resulting due to the fast-paced nature of the business

• Lead and monitored the largest academic society on campus, managed 17 directors and 28 associates as they created events and projects that catered to the Commerce student body.• Oversaw a $100,000+ budget to effectively create various large and small scale seminars, conferences, workshops and projects for 12 unique portfolios within the organization• Implemented performance review matrices and post activity reports for each individual event and project to better analyze and track the success of the organization in detail

• Supervised and managed a team of 4 directors who are responsible for various social, professional development, corporate responsibility and communications projects throughout the year• Managed various social media platforms, achieving 13,000 online reach through Twitter, Facebook, YouTube and Issuu• Gained problem solving skills through contract negotiations with vendors and deals with sponsors in person and over the phone on behalf of various event organizing committees.

• Proactively lead a team of 14 associates to create and publish The Executive, UCS’s quarterly magazine used to inform and educate commerce students• Took initiative in rebranding of The Executive and launched a successful social media campaign, resulting in the magazine selling out the day of release and its online viewership increasing by 400% per issue, with over 500 readers spending significant time online• Established and directed, wrote and edited videos for CommerceTV, an online communications vehicle that showcases monthly updates and promotional videos for upcoming business events, the 15+ videos produced to date have resulted in 9000+ unique views

• Developed relationships with customers, providing excellent customer service to help build the company’s clientele• Took initiative to assist beyond cashiering, including implementing and tracking advertisements of the company’s website with Google Adwords and Google analytics to increase sales

• Managed written and oral communications, including emails and newsletters to engage with our supporters, and have written televised speeches to help engage with potential voters• Designed the campaign website and wrote the content, which involved researching issues within the community and demonstrating our campaigns goals to service these problems

• Worked with a team of directors to restructure the organization into 4 distinct portfolios to more effectively engage with newly hired associates• Increased and managed relationships with external Rotarian organizations for both funding and event planning purposes• Co-ordinated and enlisted over 40 volunteers to trick-or-treat for canned good during the Halloween Harvest Food Drive, collecting over 300 non-perishable food items in 2 hours, an increase of 20%

• Collaborated with Executive Council to effectively plan, promote and execute events throughout the year focused on charitable services and professional development• Organized and hosted a career panel, gathering professionals from various fields to network with UTM students

•Designed promotional material to help expand the reach of the organization•Worked with a team to implement ideas to promote the food bank's efforts though the monthly newsletter