Leading Marketing & Communications for all group of companies under the SDSS (https://thesdss.com/) group; Artizen, D&M, Adrianse, Nhance, Anantgram & Soulcraft (not under the group).

nhance is the transformation engine that gives your built environment next-generation digital capabilities. From developing carefully articulated digital strategies to offering a unified, intuitive platform, we offer you a fully integrated building environment that is unmatched in its visibility and operational efficiency.My work at nhance -• Member of the core team, laying down the foundational activities for the company. Therefore, helping in the initial setup of the business. • As part of the client solutions team, leading end-to-end conversations with various clients across India, presenting customised solutions for each client.• Strategising and conceptualising the overall brand positioning. Leading all digital marketing, brand marketing, SEO and communication activities for the company thereafter.• Administering all events, expos, conferences etc. that the company is a part of. All marketing material readiness included. • Monitoring and measuring ROI on the firm’s investment in marketing initiatives, achieving business objectives conclusively.• Collaborating with various global business partners, assisting the business onboarding, and heading MARCOM activities with them. • Leading the Research & Development cell within the organisation. Analysis and reporting of the global scenario concerning the market segment.

Leading digital initiatives and brand transformation stories.

Artizen Interiors is India's premier general contracting firm, pioneering in the field of fit-outs and interiors. Offering a professional and process-driven approach, meticulous attention to detail, and state-of-the-art solutions, the firm has become a one-stop solution for all interior requirements in the Commercial Real Estate market. Endeavouring to provide high client satisfaction and fine execution of the envisioned design, the firm's large clientele are a testimonial to its success.My work at Artizen -• Analysis of the firm’s current digital media presence as compared to other firms in the field and delineating the same via an audit report.• Using the insights from the report, strategizing and planning the basal foundation of the firm’s digital image. Researching and providing solutions via appropriate agencies that would handle the vision of the firm on the digital front.• Ascribing the specific details of our brand image from our internal stakeholders to our external partners and negotiating on behalf of the firm on media strategies.• Conducting market and industry research in an attempt to best represent the firm’s values on digital platforms. Further, representation to future and prospective clients via the research based on the strategies developed from the understanding of current industry trends.• Collating and creating a database for all ongoing and past projects of the firm, for use in marketing studies and strategies. Setting a plan for all future projects to be documented.• Monitoring and measuring ROI on the firm’s investment in marketing initiatives through internal and external stakeholders, achieving business objectives conclusively.• Member of Learning and Development team. Planning and executing comprehensive training programs for internal teams as per company needs, in partnership with external stakeholders.

For over two decades, adrianse* has been transforming workplaces through meaningful and impactful design. Services include Workplace Strategy, Design Consultancy & Integrated Approach.My work at adrianse -• Analysis of the firm’s digital media presence as compared to other firms in the field.• Researching and providing solutions via appropriate agencies that would handle the vision of the firm on the digital front. Negotiating on behalf of the firm on media strategies.• Strategising and conceptualising the overall brand positioning. Leading all digital marketing and communication activities for the company thereafter.• Monitoring and measuring ROI on the firm’s investment in marketing initiatives through internal and external stakeholders, achieving business objectives conclusively.• Leading overall brand marketing activities.• Member of the core team for event planning and execution.

Interaction One is a software solutions and digital agency lending it's services to some of the biggest names across industries. Interaction One aims to define, design and develop crisp, clever and forward-thinking digital experiences for successful business.My work at Interaction One -• Using various tools to analyze the behavior of users/customers on web platforms and delivering those key insights to the clients on a month-to-month basis via reports. • Creating and managing social media strategies on various social channels with attention on allocated budget and ROI on the same. • Heading multiple project by working with internal and external stakeholders to timely deliver quality products as per client/project requirement. • Developing marketing activities to help the client reach greater goals with their businesses. • Strategizing media activities to be undertaken to reach the target audience in an effective manner.• Creating content via articles on a monthly basis to drive website traffic. • Conducting market and industry research for quality deliverables.• Clients handled: Dr. Fixit (Pidilite Industries), EdgeVerve (Infosys), Godrej (Aer, Genteel, Jersey), Bharat Fritz Werner (BFW), Brigade Group, Duroflex.

Mobmerry is an Online-to-Offline (O2O) platform helping offline retail brands & boutiques increase their store walk-ins and boost conversions. Mobmerry aims to deliver online presence for offline brick-and-mortar stores in this age of e-commerce shadowing physical retail shops.My work at Mobmerry - • Simplified design of mobile app by improving aesthetics and customer experience.• Doubled client portfolio within one year by working with team on market research, cold calling, and in-person meetings with potential customers.• Increased sales by communicating technology to consumers in a user-friendly way and allowing real-time experience through on the ground demonstration of product.• Expanded product portfolio by directing and supervising the photo shoots for new products to be on-boarded. • Improved efficiency after photo shoots by heading product on-boarding and operations post shoots. • Drove product on-boarding results and met target number of products to be on-boarded.