Everyone is trying to do more with less as quickly as possible.Companies struggling to grow and scale share a common problem: They believe that more customers and a filled pipeline equate to the best opportunity for growth. But this isn't always the case. Sometimes, more customers means more customer support, more staff, higher costs, and more headaches. Because they're not the right kind of customers for your business.Customers aren't all built the same; they have different needs, desired outcomes, and motivations for purchase, and those needs and desired outcomes constantly change.More customer volume isn't always the key to growth. Instead of solving a volume problem, the real solution comes with identifying and targeting customer segments that benefit your business most and then growing those segments using the resources you have today, not the resources you wish you had.I help my clients reverse-engineer their most profitable customers and craft the right-sized strategies and prioritized marketing plans they can start implementing immediately. Because NO ONE needs another overpriced, 100-page PowerPoint that gathers dust on a server somewhere.Marketing consultancies aren't created equal - in a world filled with self-proclaimed gurus, it's the quality of your work, the focus on uncovering the specific customer needs and tying them to unique business goals that set quality advisors apart from the "RockstartNinjaStartupGurus".A few personal tidbits: I love meeting new people and learning new things and thrive on being the dumbest person in the room. I've been remodeling homes and involved in home improvement projects since I was 16. I'm a notorious killer of orchids, and I've owned dogs since I was 6, when I inherited my grandmother's terrier.If you need to fill your pipeline with best-fit, eager-to-buy customers and ensure your marketing and growth efforts are working as hard as possible, we should chat.