Advising April team on real estate specific strategy and industry trendsWorking closely with April team to further Brokerage and Developer PartnershipsAdvising leadership team with strategy to launch in markets outside New YorkEnhancing industry level knowledge for market trends, MLS, and proptech firms

I deliver consulting services to brokerages, prop-tech companies, MLSs, and trade organizations, advising on business operations, growth strategy, and client service working with stakeholders from internal teams to C-Suite decision-makers. I develop strategies for start-ups, and provide consultative support to venture capitalists and private equity companies looking for investment opportunities within residential real estate space. I co-authored a whitepaper on the Future of Real Estate Brokerage with over 1K downloads resulting in 30+ financial reviews and operational deep dives with brokerage operators nationally.Highlights:-Chief Operating Officer (contract) | GoodSphere (coaching start-up): Challenged with streamlining operations. Introduced standard systems and internal policies, building the operational side of the business from scratch.-B2B Marketing (contract) | Tomo Mortgage (mortgage fintech start-up): Engaged by the C-suite of Tomo to help with agent marketing and communications. Advise on business development with outreach strategies to engage agents and brokers to partner with the company.-Event Strategy and Operations (multiple contracts) / Council of Multiple Listing Services: Engaged by CEO to create event narratives, content plans and speaker line-ups for leaders of the top 220 Multiple Listing Services in North America. Events are the top revenue driver for CMLS, a non-profit trade association.

I was hired to serve as a bridge between the Industry Development and Communications/PR orgs during significant business pivots and acquisitions (including $500M acquisition of ShowingTime). I leveraged broker/industry background and relationships to strategically support projects.Highlights:-Owned end-to-end development and execution of strategic industry partnerships with a focus on consumer advocacy.-Spearheaded a CEO Roundtable in May 2020, bringing together CEOs from across the residential real estate industry to discuss a collective approach to keeping the industry moving forward through uncertain times. Created the invite list, planned questions/content, and communicated with internal teams (C-Suite, Events, Communications, Government Relations, and Strategic Partnerships) to drive the initiative within Zillow. -Served as point of contact with the guests following the event, and cultivated relationships to connect the leaders to the right internal teams, identifying opportunities for strategic partnerships with industry leaders.-Presented at a conference attended by 300 Multiple Listing Service (MLS) executives on consumer expectations, broker and agent engagement, and how MLSs can best deliver products and services that elevate the industry to the benefit of the consumer.-Designed Real Estate 101 training courses for Zillow employees to address 80+% of the 8K employees' knowledge gaps in the industry. Delivered training to virtual classes of 500.-Managed $1.5M annual budget for Industry Development teams (broker and MLS), including sponsorships, partnerships, and Zillow-hosted events.

Consult for brokerages and brands, MLSs, and Associations on business operations, growth strategy, and client serviceDevelop and implement strategies for start-ups, as well as offer consultative support to venture capitalists and private equity companies looking for investment opportunities within real estateCreate content to deliver training and thought leadership for brokerages, MLSs and AssociationsProvide fearless analysis and advice to clients ranging from agent teams to C-suite and volunteer leadershipResearch unique business models across industries to advise clients on alternative strategies

I was promoted through roles of increasing accountability and scope, with recognition as the first non-family member to run the Brokerage firm (and youngest Principal Managing Broker in the franchise). Highlights:-Advised the leadership team on cost reduction strategies, eliminating or reducing costs to achieve profitability in 18 months.-Eliminated $200K in outdated print advertising, reallocating funds for modern marketing initiatives.-Streamlined staff, updated job descriptions, hired new talent and cross-trained existing employees.-Created in-house mentoring program, reducing the time to first sale for new licensees from an average of 172 days to 67 days.

Work as an accountability partner with our brokers to help them achieve sales goals, market themselves effectively, and maintain contact with past clients and their sphere of influenceResearch and advise best practices for marketing and business development including print, online, and social media to encourage brokers to reach out to their sphere and develop new contactsDevelop and maintain a professional online presence for the office and its agents including social media, blogging, and third party resourcesConduct continuing education on a variety of topics for the brokers and staffEvaluate ROI on various marketing channels to direct resources effectivelyCoordinate with the corporate office on joint marketing effortsAssist agents in organizing, maintaining, and working with various CMS platforms to build their referral base through consistent communication and networking opportunities

Coordinate marketing efforts for electronic and print mediaPerform any and all tasks required to increase productivity and salesExecute all phases of purchase and sale contracts from listing the property to negotiations to closing the transactionShow properties to prospective buyers including area tours for incoming relocation clientsMaintain proactive communication with title companies, lenders, agents, and clients to ensure a smooth transaction

Prepare and maintain contracts for architectural servicesMeet with City and County Planning; Development personnel regarding compliance issuesOrganize submissions for architectural awards and Requests for ProposalPrepare monthly payroll, accounts payable, and quarterly tax reports

Negotiate network hospital agreements for expansion of distribution service areas nationwideImplement newly added service areas/contracted facilities as they relate to distribution, marketing, and provider educationMeet with contracted hospitals to build affinity and explore joint marketing opportunitiesEstablish internal relationships to assist with conflict identification and resolution, as well as to enhance customer serviceConduct presentations and orientations on marketing efforts at corporate conferencesCoordinate all marketing efforts for sales offices and direct sales campaigns

Involve the company in events with local organizationsResearch and advise on best alternatives for business development and advertisingCollect, organize, and present information for Requests for Information and Proposal PackagesPrepare Project Managers for presentationsPrepare and submit contracts for Architects, Owners, and SubcontractorsInput and maintain data in Contact Management database