Sunny Li

Sunny Li Email and Phone Number

Overseas Sales Manager @ LANEX GLOBAL
Shenzhen, Guangdong Province, CN
Sunny Li's Location
Shenzhen, Guangdong, China, China
About Sunny Li

Hello, I'm Sunny with over 15 years of experience in international trade. Throughout my career, I've cultivated expertise in various sectors, spending 5 years specializing in luggages & bags, another 5 in the realm of jewelry, and a further 5 dedicated to the dynamic field of Amazon operations.My journey has been marked by adaptability and a passion for exploring diverse markets. Having recently transitioned into the 3C consumer electronics sector, I'm excited to apply my wealth of experience to drive success in this rapidly evolving industry.In my roles, I've honed my skills in negotiation, market analysis, and strategic planning. My time in the luggage industry equipped me with a keen understanding of design trends and quality standards. Meanwhile, my experience in jewelry provided insights into the intricacies of a niche market and the importance of craftsmanship.During my tenure in Amazon operations, I navigated the complexities of e-commerce, ensuring seamless logistics, inventory management, and customer satisfaction. This period also sharpened my digital marketing acumen, a skill set I am eager to leverage in the 3C consumer electronics space.As I embark on this new chapter, I bring a proven track record of driving business growth, building strong partnerships, and adapting to the ever-changing global business landscape. I'm enthusiastic about contributing my skills to the success of innovative projects and collaborating with professionals who share a commitment to excellence.Let's connect and explore how my diverse background and expertise can add value to our mutual endeavors.

Sunny Li's Current Company Details
LANEX GLOBAL

Lanex Global

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Overseas Sales Manager
Shenzhen, Guangdong Province, CN
Website:
lanex.com.cn
Employees:
6
Sunny Li Work Experience Details
  • Lanex Global
    Overseas Sales Manager
    Lanex Global
    Shenzhen, Guangdong Province, Cn
  • Recci Global
    Overseas Sales Manager
    Recci Global Oct 2023 - Present
    Shenzhen
    RECCI is standing in the consumer electronics industry, headquartered in Shenzhen, where it benefits from a favorable industry environment. RECCI has brand agents in various countries worldwide, also full of OEM manufacturing experience. The factory located in Dongguan can support product design and manufactuing. I am delighted to step into this new industry and company. Years of international sales experience will enable me to better serve clients and achieve mutual success.
  • Shenzhen Fantasy Trading Company Limited
    B2C Amazon Operations Manager
    Shenzhen Fantasy Trading Company Limited May 2018 - Jul 2023
    Shenzhen
    FANTASY is foucs on B2C business including the domestic and overseas, selling on the mainstream platform as Tmall and Amazon. Through my work as Amazon operations manager, I gained a deeper understanding of the needs of overseas end consumers, expanding my awareness and experience in the international trade industry.The transition from traditional B2B (business-to-business) to B2C (business-to-consumer) is a massive challenge, involving entirely different business logic, requiring more operational skills, and a strong capacity for learning. This has bolstered my confidence in entering new fields.
  • Acme Silver & Gold Jewellery Manufactory (China) Limited.(Simona Group)
    Sales Manager
    Acme Silver & Gold Jewellery Manufactory (China) Limited.(Simona Group) Sep 2015 - Dec 2017
    Shenzhen
    Simona Group engages in two primary business activities: OEM export and Italy import. In terms of export, the company provides excellent designs and high-quality products to overseas OEM customers. On the import side, the company successfully introduces renowned Italian brands to domestic supermarkets, achieving commendable results. Working at SIMONA expanded my experience in the jewelry industry and provided me with a more comprehensive understanding of the global trade flow.
  • Artist Empire Jewellery Company Limited (Artini Group)
    Key Account Manager
    Artist Empire Jewellery Company Limited (Artini Group) May 2013 - Jul 2015
    Shenzhen
    "ARTINI Group is a publicly traded company with over 20 years of experience, specializing in the field of jewelry design and production. It has own brand ARTINI which have more than 100 retail chain stores in China. Artist Empire is foucs on ODM/OEM jewelry business overseas.I worked with KA client Tchibo from German for all the details from design, product selection, production inspection, BV and SGS testing. During this period, I was involved in Tchibo's collaboration with Swarovski, gaining a more professional perspective on the determination and capabilities that industry-leading brands bring to consumers in delivering high-quality products. This experience equipped me with product knowledge and negotiation skills, laying a solid foundation for my entry into the jewelry industry. I genuinely enjoy working in this field.
  • Shen Zhen Sonik I&E Co., Ltd.
    Sales & Marketing
    Shen Zhen Sonik I&E Co., Ltd. Feb 2008 - Mar 2013
    Shenzhen
    SONIK is an established trading company that has been focusing on the luggage industry in the Middle East market for over 25 years, and it continues to be active to this day. This was my first job after graduation. Over the course of 5 years here, I applied the knowledge acquired in school to practical work, making the transition from theory to hands-on experience. I greatly value this precious life experience.

Sunny Li Education Details

  • Henan Business College
    Henan Business College
    Business English & International Trade

Frequently Asked Questions about Sunny Li

What company does Sunny Li work for?

Sunny Li works for Lanex Global

What is Sunny Li's role at the current company?

Sunny Li's current role is Overseas Sales Manager.

What schools did Sunny Li attend?

Sunny Li attended Henan Business College.

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