- Social media content writer, copywriter and translator- Drafted content for WeChat official accounts like “LinkedIn” and “The Fair” as a freelancer writer, assisted with ideas for routine and commercial content, on-site interview and story telling in written words

- Paid attention to the latest trends in advertising and marketing at home and abroad, dug out creative and meaningful topics, and reported with interview and analysis; more than 60 reports written in half a year

- Focused on fields like creativity, subculture, and funny little-know facts, found interesting people and stories, observed and reported from unexpected angles; produced nearly 700 reports in 2 years- Participated in the content production and daily operation of WeChat official account “Viral”, helped accumulate 100,000 followers, during which 5 of my articles caused crazy spread

- Participated in implementation of music trip lucky draw activity of Tuborg Beer (a beer brand of Carlsberg)- Verify statistics of 813 winners, handled countless consultation calls, and coordinated with travel agencies and Carlsberg; helped facilitate 4 music festivals, recognition gained

- Assisted in advertising planning and execution for fashion magazine Marie Claire, brought up ideas and followed up ad shooting for brands such as Olay, L'Oreal, SK-II and Chow Tai Fook; sometimes helped edit ad copy.

- Responsible for daily operation of Global Internship Program in UIBE and program’s campus image- Led 12 department members to analyze student market with 4 focus groups and data research, successfully held 3 intern recruitment activities, managed to get 19 students internship abroad