Digital Marketing Account Manager
Barcelona Area, Spain
-Managed the procedure, implementation, tracking and measurement of client's marketing campaigns. -Briefed the work of internal and external agencies, such as designers, videographers and influencers who delivered much of the campaign activity.-Wrote, edited and proofread copy for promotional materials including Website copy, Newsletters, social media captions, etc. -Designed social media posts, campaign ads, and landing pages using Adobe Illustrator and Canva-Edited and created short ad campaign videos for Tumbleweed and Yahil Ferry using Adobe Premiere -Ensured that the organization’s brand and identity were adhered to in campaigns and in all communication channels.-Ensured the accuracy of marketing materials and provided formal sign-offs if necessary.-Collected and used data to track old campaigns and the evaluation of existing campaigns.- Kept abreast of current trends in marketing and fashion/lifestyle/drink/culture -Managed influencer programs and worked directly with influencers for brand growth