Being in the advertising business for over 30 years has thought Mr. Sunny Seah one thing – innovation is the key to success. Never one to follow others, Sunny has always looked at offering innovative marketing solutions for his clients. As founder and Managing Director of Synergie Communications and Sundance Post, his stewardship has broaden the scope of his companies to provide mainstream advertising, 3D animation and video post-production services. With the advent of new real-time technology, Sunny has successfully ventured into the virtual realm by offering services like 360° Virtual Reality, Augmented Reality, Virtual Production combining video with full body motion capture, and facial and finger tracking that are far more efficient, fast to produce and impactful. In a digital-driven age where everything needs to be instant, technology has opened up more avenues for our services especially during the new normal. Where consumption of digital content has grown exponentially, we stay ahead in the industry. It is the case of embracing innovation to move ahead or stagnate and be left behind.