19+ years of experience in creating marketing plans and Go -To Market strategies with a specialization in Events, Data-Driven Mailing, Response Management & Analytics, Branding, and Lead Generation that align with the company's business priorities and initiatives.Prior to Event Makerz, I was working with Incedo Inc. (Earlier Known as Indiabulls Technology Solutions Limited) as Assistant Manager- Marketing. I was responsible for budgeting, planning, and execution of B2B projects for the Domestic and USA Market. My KRA was to check and maintain the revenue stream from the B2B division. Planning and executing marketing campaigns from end to end. Working on marketing calendars with the sales and executing marketing projects. I have also worked with various marketing solution agencies prior to Incedo Inc. and have been instrumental in delivering high-value projects in lead generation, response management, audience acquisition, database management, and BTL -planning for Events, Seminars, Conferences, Exhibition and Market Research, Email Marketing, Audience Generation campaigns, and Lead Generation activities to get the prospect for our business. I am also responsible for all marketing campaigns, Branding, Marketing material and supervises all outsourced meeting agencies and service providers to execute meeting and event goals that will deliver the greatest ROI.