Sunny is a game-changer whose analytical skills and innovative synergistic strategies allow him to over-deliver, particularly at highly-matrix organizations. Just kidding. I’m a business professional with a passion for marketing, technology, relationship-building, and creating something out of nothing. While most strive to fit in, I strive to be different.These qualities seem to have come together and brought me to where I am today. Formally, I call myself a Digital Marketing Specialist, with a heavy focus on inbound marketing. I love offering real value and establishing real relationships as a result.My work experience and entrepreneurial ventures have offered me a fantastic opportunity to learn and experiment, refining my craft in the process. Working in both B2B and B2C environments, I’ve created dynamic websites using WordPress as a CMS, performed Search Engine Optimization (SEO) to generate organic traffic, implemented relevant CTAs to generate leads, and developed value-adding email marketing strategies to help nurture them.I’ve used a number of tools to manage these leads and campaigns, including both HubSpot and Salesforce.I’m also someone who sets out to develop the skillset I need to get things done. Because I enjoy creating, I have over 10+ years of experience (dating back to my early highschool days) with web technologies such as HTML5, CSS3, & jQuery, as well as Adobe Creative Suite; primarily Photoshop.Lastly, I understand the importance of measuring results in order to improve my actions. I do my best to track KPIs, and Google Analytics is my friend. I’m one of those people that consistently finds myself wishing there were Facebook Insights for personal profiles.I love meeting new people and discovering new opportunities, so please feel free to connect or reach out: contact@sunnytrochaniak.com.