Built custom, responsive WordPress themes from scratch using PHP, HTML, CSS, JavaScript, and Advanced Custom Fields (ACF), tailored to high-profile clients in the nonprofit, professional services, and tourism industries.Developed scalable CMS infrastructures, empowering clients to self-publish a range of content types, including dynamic landing pages, blogs, product showcases, and interactive forms.Integrated APIs, custom plugins, and external services into WordPress to extend functionality and ensure seamless content management.Wrote comprehensive, client-facing training manuals for turnkey websites and conducted CMS training sessions for both agency staff and clients.Provided technical consultation on website content architecture, SEO optimization, and performance tuning for clients across industries and time zones.Led the end-to-end development of digital projects, managing cross-functional teams and direct reports to ensure successful delivery within budget and timeline.Collaborated with clients, internal marketing teams, and third-party agencies to translate business needs into technical solutions, maintaining open communication throughout the project lifecycle.Maintained version control workflows using GitHub, and ensured that all websites met accessibility and performance standards.

Led product development for key digital initiatives, managing roadmaps, gathering business requirements, and aligning cross-functional stakeholders to deliver E-commerce and I.T. solutions.Directed the implementation and optimization of an enterprise service bus, enabling seamless real-time data exchange between legacy casino systems, mobile apps, and third-party platforms.Oversaw B Connected Online and its mobile app counterpart, B Connected Mobile, integrating casino systems, CRM platforms, and gamified loyalty programs to enhance customer engagement.Managed the launch of B Connected Sports, one of Nevada’s first-to-market sports betting apps, working closely with sports book staff and state regulators to ensure a successful launch and compliance with gaming regulations.Maintained and updated an online reservations engine for 15+ hotel-casinos, ensuring stability, supporting new features, and managing system integrations.Led the redesign of 21 hotel-casino websites, coordinating the launch of fully responsive versions on a two-week rollout schedule.Managed cross-functional teams, including in-house developers, third-party agencies, and independent contractors, to ensure on-time delivery and alignment with business goals.Developed and maintained documentation, including technical design plans and CMS training materials, and conducted monthly training sessions for internal customers.

Created and maintained documentation for audiences of varying technical skill levels, supporting developers, clients, and end-users.Collaborated with development teams to gain deep product knowledge of Shift4 systems and services.Redesigned API documentation, producing technical reference guides for both web and print formats.Launched "What's New" quick reference guides with each software update to streamline release communication.Worked with marketing teams to integrate technical details into customer-facing marketing content.