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* Southern California-based Corporate Development executive; industry expertise in consumer products, consumer electronics, protective cases, cold-chain solutions, retail, manufacturing, Internet of Things (IoT), smart home, sustainable water and energy technologies, cloud and big data.* Current and past responsibilities have included M&A strategy and execution, corporate strategic planning, financial valuation, strategic partnership development, Greenfield creation and incubation, fundraising and primary/secondary research functions.* Career highlights include: (1) $850M sale of Belkin International to Foxconn Interconnect Technology (FIT); (2) sale of Pelican Products to Platinum Equity; (3) acquisition of $400M Linksys networking business from Cisco Systems; (4) leading the successful incubation of the Wemo smart home brand; (5) acquisition of technologies and creation of joint venture leading to founding of Phyn smart water startup; and (6) negotiated and signed strategic partnership agreements with Amazon.com, Nest/Google, Jarden, HTC, and Razer. * Prior experience in management consulting, turnaround advisory, finance, budgeting, economics research and analysis, with Alvarez & Marsal (A&M), Wherehouse Music, Warner Bros. Studios and Micronomics. * Earned MBA from U.C.L.A. Anderson School of Management with an emphasis on Strategy and Marketing and a Bachelor of Arts degree in Business Economics from U.C.L.A.
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Corporate DevelopmentKorrus 2022 - 2024Los Angeles, California, Us -
Vice President, Strategic InitiativesPelican Products, Inc. 2019 - 2022Torrance, Ca, Us* Led Corporate Development functions, including M&A, strategic partnerships and strategic planning as part of executive management team for the global leader in mission-critical protection solutions.* Led Pelican's 2021 acquisition by Platinum Equity; developed investor presentation and directed investment banking, diligence and integration teams throughout deal and post-merger process.* Directed 2020 operational improvement and cost efficiency program to improve productivity, eliminate waste and capture margin growth opportunities, which resulted in a 30% annual EBITDA improvement.* Managed 2020 acquisition of Nanocool, a NM-based cold-chain solutions manufacturer and distributor, which expanded Pelican's BioThermal temperature-controlled solutions portfolio. -
Board AdvisorPhyn 2016 - 2019Torrance, Ca, Us -
Board AdvisorInternet Of Things Consortium 2014 - 2019Driving adoption of IoT products & services through consumer research and market education.
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Vice President, Corporate DevelopmentBelkin 2013 - 2019El Segundo, Ca, Us* Led Belkin’s $850M cross-border acquisition by Hong Kong-listed Foxconn Interconnect Technology; led investment banking, diligence and integration teams throughout deal and post-merger process. * Led acquisition of $400M Linksys networking business from Cisco Systems, resulting in a 40% increase in overall company revenues; led project management team to integrate Linksys organization.* Led formation of intelligent water solutions startup Phyn LLC through a $40M Joint Venture with Uponor Corporation, the €1 billion Finland-based international provider of water infrastructure systems. * Identified and analyzed key technology, societal and industry trends to incubate and launch Belkin’s Smart Home/Internet-of-Things (IoT) leading WeMo brand, as well as fast-to-market entries into Android and tablet accessories businesses.* Developed and negotiated global joint venture and distribution agreements with strategic partners, including Amazon, Google/Nest, Procter & Gamble, Jarden Consumer Solutions, Osram Sylvania, Cree, HTC, and Razer.* Established and led executive team to drive five-year organizational goals and strategic plan.* Initiated organization’s first global executive strategic planning offsite in 2005; resulted in successful re-invention of corporate mission, strategy, and brand.* Built and managed teams, up to twenty staff, across four functional departments. -
Senior Director, Corporate DevelopmentBelkin 2011 - 2013El Segundo, Ca, Us
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Director, Corporate DevelopmentBelkin 2006 - 2011El Segundo, Ca, Us
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Senior Analyst, Corporate DevelopmentBelkin 2004 - 2006El Segundo, Ca, Us
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Turnaround Management ConsultantAncora Corporation 2001 - 2004* Led successful turnaround of $100 million commercial mail logistics company. * Managed team in preparing long-term forecasts and performing due diligence for corporate fundraising and M&A efforts, resulting in acquisition by Pitney Bowes.* Developed and managed corporate budgets, cash flow management, customer and product line profitability, operational efficiencies, and compensation structures.* Worked under direction of restructuring consultancy Alvarez & Marsal. Reported directly to CEO and COO.
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Business Development InternInktomi Corporation 2000 - 2000 -
Senior Business AnalystWherehouse Entertainment 1997 - 1999
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Senior Financial AnalystWarner Bros. 1997 - 1997Burbank, Ca, Us -
Senior AnalystMicronomics, Inc. 1994 - 1997
Sunny Choi Skills
Sunny Choi Education Details
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Ucla Anderson School Of ManagementStrategy And Entrepreneurship -
UclaBusiness Economics
Frequently Asked Questions about Sunny Choi
What is Sunny Choi's role at the current company?
Sunny Choi's current role is Corporate Development, Strategy and M&A Executive.
What is Sunny Choi's email address?
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What is Sunny Choi's direct phone number?
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What schools did Sunny Choi attend?
Sunny Choi attended Ucla Anderson School Of Management, Ucla.
What skills is Sunny Choi known for?
Sunny Choi has skills like Strategic Partnerships, Competitive Analysis, Business Development, Mergers And Acquisitions, Strategy, Corporate Development, Business Strategy, Start Ups, Product Marketing, Consumer Electronics, Go To Market Strategy, Strategic Planning.
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