·Lead a marketing team and streamline the collaboration process with global event teams (EU, Africa, US and Asia) on event planning & execution for better efficiency and productivity·Oversee and manage all digital marketing activities and channels such as website, email, social media and Slack channel·Build a community of 4,000+ members with an 80% YOY growth rate·Successfully execute an effective marketing strategy for education programs with 100%+ gross margin ·Project manage monthly climate tech event promotion with 200+ on average registrations·Conduct a global community member survey with 15% response rate·Successfully planned and hosted 2020 Enspire Virtual Summit with 400+registered attendees from all over the world·Work on marketing collaterals such as organization brochure, sponsorship pack, and event promo graphics Founded in 2015 in Silicon Valley, Energy Innovation Network ("EIN") is a global nonprofit powered by volunteers from the United States, Asian Pacific (China, India), and Africa with a growing presence working in the intersection of high-tech industry and the energy industry.Through event series, conferences, and special projects, EIN brings together worldwide industry professionals, experts, scholars, and business elites in the energy, environment, and transportation industry to build a global network, promote energy education and innovation, and advance a more sustainable future.

Support the development of PPA Origination and Power Marketing strategy, and business plans to secure revenue contracts for solar plus storage projects in the CAISO marketConduct analyses and due diligence to support contract relationships and negotiations with potential off-takersMonitor, review, and evaluate requests for bids (RFPs/RFOs) and work closely with the team to respond with proposals, pricing, term sheets, issues lists, redlined definitive documents, etc. sufficient to engage the end user and start the negotiation processAssist and support negotiations with off-takers, including PPAs, virtual PPAs, and other agreementsProvide market intelligence feedback on innovative off-taking opportunities to the development team to formulate development and acquisition strategies accordinglyWork successfully with Development, Valuation and Analytics, Project Finance, Asset Management, Legal and Implementation, as necessaryManaging financial models to run analyses to determine PPA prices that meet target stakeholder returns

·Design and deploy a comprehensive lifecycle email marketing program for fast growing E-Commerce clients contributing more than $6MM (60+%) of its total revenue using Hubspot and Omnisend·Manage to achieve 15%+ MoM email audience growth rate with up to 50% email open rate and 7% click rate.·Conduct A/B tests on copy, layout, offers and targeting of email promotions for performance optimization·Review analytics and present at weekly client meetings with strategic recommendations for continuous improvement·Work as Account Executive for a blockchain company on its rebranding project (logo, branding, UI/UX) Create, execute and manage PR campaigns on new crypto miner app & product launch ·Manage a team of two and copywriters, collaborate with design, analytics and branding team closely ·Lead and train new Email managers and PR managers with corresponding strategy and execution processes

· Report directly to VP, Global Marketing and work closely with the rest of the global marketing team on go-to-market strategies and global marketing planning· Work with sales team and sales operations team on demand marketing program and ABM marketing campaigns · Lead user of HubSpot and Salesforce and manage a 23,000-contact database of corporates, financiers, insurers, energy companies, utilities, solar developers, EPCs, asset management firms, IE firms, and module manufacturers etc. · Create integrated inbound marketing campaigns to raise brand and product awareness, build thought leadership image and generate qualified leads for global sales teams and present the performance through dashboards· Develop a comprehensive social media marketing strategy and execution plan including a social media holiday calendar, content, amplification and engagement strategy for LinkedIn, Facebook, Twitter, Instagram and YouTube· Work with VP, Global Marketing, product team, sales team, and engineering team on premium content creation

· Lead rebranding effort such as company repositioning, website redesign and content recreation, logo redesign, and establish a comprehensive marketing strategy and execution plan from A to Z· Manage both B2B and B2C traditional and digital marketing campaigns for lead generation including direct mail campaign, cold calling, tradeshow/conferences, email campaign· Maintain website update through WordPress and supervise social media marketing efforts on Linkedin, Facebook, Instagram, Youtube and Wechat· Build an email distribution database of 3,000 subscribers and publish monthly newsletter· Plan ceremonial events such as project ribbon cutting event, groundbreaking event including guests’ invitation, media management, vendor management, press release creation and distribution, and event video production· Manage internal event planning such as internal BD offsite meetings and external educational solar tours with UC Irvine· Manage an internal intern team of three and external vendors such as consulting firms, marketing agencies, tradeshow, conference planning agencies and mailing companies· Manage trade group membership, sponsorship and database subscription· Oversee marketing material creation such as company brochure, case study, white paper, fact sheet, banner ads etc.· Maintain relationships with reporters and editors, and draft press releases· Draft RFI/RFP/RFO response and manage the response process across different departments such as power marketing, business development, engineering, finance to ensure complete and timely submission · Conduct competitive analysis and research new technologies such as battery storage application and utilization strategy· Assist with due diligent process on project acquisition and sale opportunities · Assist VP of Development in making company development strategies and co-develop the business plans and present to potential company investors

· Kept tracking C&I renewable energy market and policy activities as Lead Analyst in primary markets such as NJ, CO, TX, DE, PA and MN while being knowledgeable in MA, SC, NC, NY, CT· Identified solar-feasible sites and analyzed utility bills and interval data to size solar system properly· Created financial model to determine project returns with metrics like internal return rate, payback year, NPV etc. under different project structures (unlevered, operating lease, PPA, roof lease etc)· Analyzed utility rate schedules including time of day, time of use and wholesale market rates· Assisted Business Development Directors with presentation preparation for Fortune 500 clients from different vertical markets such as data center, retail, manufacturing, chemical, printing etc.· Attended client meeting or conference call and assist presenting technical and financial results to clients· Coordinated Request for Proposal/Information (RFP/RFI) process internally across different departments and deliver the best response package · Maintained channel partnership with different vendors such as storage partners, consulting firms· Worked with SREC brokers to secure the best SREC contracts (spot, forward, prepaid, REC swap etc.) for Fortune 500 clients for their owned projects· Assisted closing 18MW solar projects including a 7.4MW ground mount system for a well-known pipeline company in New Jersey, a 2.5MW roof mount system for a cold storage portfolio client in New Jersey , 7 roof mount systems in Colorado for a national supermarket company, a 2.4 MW roof mount system for a REIT portfolio client in New Jersey and several projects in CT, NY and MA, totaling worth of $40 million

· Researched renewable incentive programs and took initiatives on launching campaigns in new markets, such as Maryland and California, Massachusetts, Connecticut, New Jersey and New York.· Prospected facility information and market portfolio analysis leveraging different databases· Designed marketing materials such as corporate brochure, private event invitation, infographic demonstrating community solar concept, etc.· Planned and lead direct mail and email marketing campaign and coordinated trade show planning· Coordinated with agency and freelancer on digital initiatives

• Search facility information, contact information and past social responsibility performance leveraging Highrise Database, Google Earth Pro, Dataquick.com • Conduct utility analysis for avoided cost based on the electricity bills from prospect clients • Assist marketing campaign design and social media platform development

· Assisted in the creation of signage, circulars, mockups, e-mail campaigns, online promotion, etc. and distribution or delivery of marketing materials using Adobe Indesign· Assisted with fulfillment of marketing offers and the preparation and delivery of training materials· Performed analysis of marketing and sales data, analyzed competitor marketing and sales materials· Worked on content translation for a Chinese version official website building

· Designed company homepage via Adobe Creative Suite and assisted with website redesign· Helped with order processing and e-commerce site maintaining · Took initiative to build the new presence on Houzz.com including data entry, image uploading· Created E-mail Promotion Campaign with Mailchimp· Analyzed website traffic via Google Analytics and launched Google Adwords PPC campaign· Worked directly with the founder and owner on commercial projects and the day-to-day business, including data entry, social media marketing, content curation, interior design, commercial walk throughs

- Recruited both domestic and international students as volunteers to be Global Network Representatives - Coped with inquiries from the new international students who want to enroll in this program- Matched new international students with Global Network Representatives regarding to their preference, nationality, and major - Organized social events for new international students and volunteers to know each other, designing invitation flyer - Followed up with the matches and ensure the meetings are progressing

• Performed due diligence analysis on B2B and B2C markets and prospective businesses, especially in hospitality industry• Presented findings in terms of discoverability, UGC, social media, web design, branding and marketing to senior management • Employed Google Analytics, Raven Tools and other online analysis tools• Met deadlines and prepare presentations for sales team • Participated in 1-2 weekly team conference calls

• Increase number of participants by maintaining and engaging Facebook, Twitter and Pinterest fans• Create new online advertising campaigns • Research Mobile Media trends and create articles, infographic for blog, social media, ProTexting newsletter etc. • Review Protexting.com pages and ensure pages are well written and SEO optimized

• Member of P&G House of Olay Social Marketing Team• Planned PM2.5 Campaign for Brand Olay Pro-X on social media, wrote seed news on Facebook • Worked with Key Opinion Leads as a copywriter and drove hundreds of retweets and comments on social media• Designed images and created content for social media• Planned Olay FY1314 social media communication proposal• Operated Olay social media and interacted with followers

• Assisted with on-line and off-line campaigns for P&G Brands Whisper and Naturella, either as event marketing or social media marketing on Douban.com and Weibo.com.• Coordinated with China Federation of Women and Children for Five Beautiful girls Annual Event held by Whisper• Pitched the cooperate opportunity with United Nations Educational, Scientific and Cultural Organization • Maintained and posted content on Whisper social media and interacted with over 30, 000 followers• Planned and conducted micro interview with well-known writer Bo Bangni, involving more than 400 followers• Created and conducted social media campaign with Joy Chen, the former deputy mayor of Los Angeles • Created Campaign for Whisper on social media, such as Boarding Noah’s Ark with Close Girlfriends in Doomsday, Who is your Whisper Boy on Valentine’s Day and gained the approval and praise of P&G’s Brand Management Team • Contributed to P&G’s fem-care brand Twitter marketing and the award of 2012 Twitter’s Annual Influence Enterprise