Karen Weaver Email and Phone Number

The Tides Inn is a premiere, 4 star accommodation for tourists visiting the Gros Morne National Park area. I oversee all operations of the Inn and am skilled in the; marketing and promotion of the hotel facilities; establishing and achieving profit and sales targets; handling customers queries ; supervising supplies, maintenance, furnishings and renovations; troubleshooting and addressing problems; recruiting staff and supervising training; and dealing with suppliers and contractors, among others. Over the years I have looked after the needs of our esteemed guests, making each experience of theirs a memorable one (see description of inn and customer reviews attached).

Successfully transitioned sales team from a Delta branded Hotel to the independent Sun Peaks Grand Hotel and Conference Centre. Implement annual sales strategies, marketing strategies, public relations strategies and strategies for the marketing/events department. Maximizes all resources available and drives the team to meet agreed sales targets and market/customer share. Effectively oversee day-to-day operations and ensure that performance is on track to achieve profit and growth objectives. Identify gaps in performance and implement needed corrective actions. Responsible for establishing sales goals and creating incentive programs for sales team. Perform revenue forecasts and win/loss reports that illustrate team's overall performance against quota. Creates sales campaigns focused on communicating and nurturing relationships with customers, and driving repeat sales. Develop presentations for clients and partners, conducts market analysis and devises strategies for generating new business across all market segments.

Works closely with the owners and management team to support the resort brand and determine appropriate sales strategies in all market segments. Head of, and leads, the sales and marketing department. Key member of the management team responsible for yielding and maximizing package, room, meeting, catering and spa revenue and profit. Oversees the production of high quality marketing materials and advertising to ensue the most accurate, best suited and recognizable Briars image!* Seeks out and targets new customers and new sales opportunities, initiates action plan to approach and secure new business* Compiles and/or directs the preparation of reports pertaining to the operation of the sales/marketing department to include but not limited to the annual budget,monthly forecasts, marketing plan, group booking pace report and marketing budget.* Monitors performance of resort sales continually basis working to adapt strategies to fill in gaps. Works with owner to develop a marketing budget * Develops, recommends and implements rate policies and special packages* Creates sales targets depending on the tide of events* Controls marketing and sales expenses* Active seller, responsible for their own markets and quotas* Solicits, develops and negotiates bookings through sales calls, market places, trade shows, promotions, lead follow-ups, mail and telephone contacts* Identifies and oversees key accounts* Manages marketing and media relations/publicity. Evaluates and monitors the market to identify trends, monitors competitor’s rates, facilities and special packages* Champions social media avenues to maximize exposure with creative postings/advertising* Responsible for maintaining the website ensuring a constant fresh, exciting and accurate marketing campaign* Tracks all marketing programs; analyzes and evaluates the effectiveness and adjusts programs based on tracking results* develops, recommends and implements rate policies and special package

•Coordinate appointments to show homes to prospective buyers demonstrating features and benefits of available properties•Perform Market Analysis studies to determine values of houses to be sold•Advise clients on market conditions, prices mortgages, legal requirements and related matters•Promote sales of properties through advertisements, open houses, and participate in Multiple Listing Services.•Evaluate mortgage options to help clients obtain financing at the best prevailing rates and terms•Review property listings, trade journals and relevant literature and attend conferences•Utilize diverse property sales tactics including qualification, persuasion, strategy, proposal and closing•Armed with solid communication and interpersonal skills to establish and maintain rapport with clients and staff

A Dynamic, Proven, Performance driven Sales achiever with a history of delivering impressive multi-million dollar revenue sales in various markets. Committed and customer/partner-oriented with a broad range of large, complex sales experience enabling diverse business relationships with Fortune 1000 Corporations, Vendors, Consulting Firms, and Business Partners. My sales insight, methodology, and strengths rely on a customer-oriented, needs assessment, consultative sales approach that focuses on diverse Executive level business relationships developed and experienced on a National Level.