Sunpreet Chana - Bsc.Hons, Mcim Email & Phone Number

Loughton, Gb

Paris, France, Fr

Sopra Steria is a European leader in digital transformation providing one of the most comprehensive portfolios of end-to-end service offerings on the market: Consulting, Systems Integration, Software Development, Infrastructure Management and Business Process Services.Key Responsibilities: ► Support the Directorship in digital change management across all sectors, alliances, and EMEA partners.► Lead as the category expert, identifying trends and the market landscape, driving the overall digital strategy.► Develop and coach key individuals, senior leadership and juniors across social communities.► Drive the business' "story" through online channels, managing external comms and delivery platforms.► Implement and develop internal and external digital corporate marketing channels, aligning with the wider brand team.► Execute paid and organic advertising across social media and search engines using SEO, SEM, and PPC.► Enhance the business' thought leadership toolkit and developed various content types in collaboration with external partners.► Develop segmented digital strategies for key growth areas including Cyber Security, Finance, Defence, Government, and BPO.► Manage working relationships within the global marcomms team, fostering collaboration over multiple time zones.► Manage and utilise analytical performance data to inform and improve the company's digital tech stack.► Deliver an integrated digital strategy, leading digital asset development and activation.► Lead social media and online positioning activities, including paid, owned, and earned media.► Drive SSL’s target to work towards AAA accessibility standards and create policies that enforce and encourage internal adoption► To identify and adopt early artificial intelligence tools to help drive business marketing objectives

San Jose, California, Us

Polycom is a leading American multinational corporation that develops video, voice and content collaboration and communication technology. The firm employs approximately 3,800 employees and had annual revenues of approximately $1.5 billion.Key Responsibilities: ► To support the regional marketing managers in EMEA in all aspect of regional and language-based web development.► Develop detailed and effective plans to support launches, campaigns and integrated marketing programs► Support the SEO program in partnership with field marketing, product marketing and content operations teams► To use A/B testing to optimize engagement and conversion ► Work with reporting team and internal stakeholders to define and measure effectiveness of the site and site elements against various audience segments and journey paths.► Analyse metrics looking for trends requiring more in-depth analysis or recommends site-level changes based on findings; examines data and makes recommendations to internal clients to evolve site content and web tools to maximize effectiveness and achieve defined KPIs► Manage contractor and vendor relationships as needed on time and within budget Key Achievements:► Project managed and developed regional and language specific micro, partial and full Polycom websites► Evaluated and identified technical issues in Polycom’s global and regional websites helping to ensure a better user experience► Managed the launch of new and innovative product lines in conjunction with product managers, web development teams and in country specialists► Managed external agencies in the daily translations for all web inventory, regions included: EMEA, APAC and the Americas

London, London, Gb

CMS Cameron McKenna Nabarro Olswang LLP is ranked as the world’s 6th largest law firm by lawyer headcount and 6th largest in the UK by revenue. My role as Digital Comms Manager encompasses all facets of Digital marketing from talent recruitment to internal and external communications through Social media, Web development and Agency management.Key Achievements: ► Managed and executed the seamless merger of CMS Cameron McKenna, Nabarro and Olswang LLP’s multiple online channels, in what was the UK’s largest legal merger. Platforms included: WordPress, Umbraco and EZ► Migrated, updated and refreshed multiple blogging and sector specific websites built on WordPress and Umbraco platforms► Managed core developers and designers in the execution of controlled changes to CMS websites. Including redesign, content refresh and updates► Ensured all online collateral was updated, patched, secure and in line with regulation and security compliance► Liaised with IT teams and external agencies in migrating the alumni and recruitment portals to in-house servers ► Planned and executed the legal industries award nominated CMS Academy social campaign in graduate recruitment, utilising online social media channels that reached over 50,000 new graduates in the UK► Directed the recruitment teams and led online organic and paid for campaigns in procuring external talent. Specifically, senior lateral hires and consulted the wider recruitment team in best practice web development and search optimisation in an effort to draw new talent► Executed multiple online advertising campaigns both sector specific and recruitment based, delivering Click Through Rates of over 1.6% against an industry standard 0.3% - Utilised content teams and led the development of dynamic materials and content► Worked with internal BD and design services to launch sector specific omni-channel campaigns

London, England, Gb

Fieldfisher are a leading global mid-tier law firm with offices in London, Manchester, Düsseldorf, Hamburg, Munich, Silicon Valley, Italy, Paris and Shanghai with a turnover of over £130 million. As the Digital Marketing Manager, primarily for the B2C Personal Injury & Medical Negligence practice, I work to enhance the digital portfolio for the department and the firm as a whole, utilising best practice methods and innovative techniques. Key Achievements:► Delivered cutting-edge CMS systems now used by all global offices, provided overall project management for best in class, organic growth and technology implementation► Successfully deployed the Firm’s global B2B and B2C website, using cutting edge development platforms, multivariate testing, heat mapping, landing page optimisation and user journey insight technologies► Developed and optimised mobile friendly sites, complimenting the Firm’s desktop variant ensuring all major search engine guidelines were adhered to► Developed and rolled out innovative strategies to optimise client engagement through high performance UX design and implementation► Successfully setup, developed and managed all creative social campaigns► Analysed and reported on campaign success using industry standard tools (Google Analytics, Webmaster Tools, MOZ, Raven tools, SEM Rush, Majestic and others)► Coordinated and delivered insight into customer lifetime value, persona profiling, segmentation and retention methods► Liaised with external solution/tech providers and agencies ensuring targets and KPIs were met and analysed, revised, split tested and refined the marketing strategy to maximise ROI ► Increased organic rankings by over 38% between a 6-month period and doubled organic internet traffic within 8 months► Ranked over 60% of keywords on the first page of Google’s SERPs► Researched and developed online governance and user policies, including European compliance policies for data handling

Leicester, Leicestershire, Gb

As the Head of Digital Marketing I managed a team of 14 and worked agency side on key clients and project portfolios to accelerate organisational adoption and development of e-commerce and online marketing using best in practice solutions.Key Responsibilities: ► Head the digital department for all SEO activity undertaken with sole P & L responsibility► The recruitment, selection and development of a digital team of 14, through effective influential leadership and training, taking into account optimum operating capacity, revenue servicing capacity as well as staffing costs ► Development of clear and relevant business strategies with a focus on the growth of client relationship, development and delivery of appropriate online marketing plans and the successful execution of agreed KPIs► To drive results and ROI for international clients with an immediate focus on the UK and EMEA► Tracking, reporting and analysing data across multiple channels, working with internal and external stakeholders and ensuring all knowledge and findings are communicated effectively and efficientlyKey Achievements:► Ranked 93% of all keywords in Top 5 SERPs► Achieved Agency Google Accreditation► Sustained client portfolios and growth in excess of £130 million 2012-2013► Delivered client side sales pipelines of over £19 million 2012► Creation of cross channel digital marketing processes allowing client budget efficiencies► Delivered end to end project planning and revenue projections, managing both B2B and B2C campaigns.► Delivered Social Media strategies for seedling tourism and leisure clients, resulting in over 55,000 Facebook likes in under 8 months► Researched Google indexing strategies employed by key competitors and executed static page submissions to Google’s index, resulting in page caching of over 1 million links in 8 days

Leicester, Leicestershire, Gb

FDC is a multi million Pound blue chip organisation that provides marketing constancy across the globe to billion Pound organisations and business. As the Digital Marketing Consultant my role involved providing businesses with an in-depth understanding of their current marketing strategies and to provide them with insight, on how to identify and develop business development opportunities through PPC and organic SEO methods.I managed our key client portfolios and digital marketing projects, both through ongoing contact with decision makers and direct project development . Specialising in Search Marketing and Conversion Improvement, I am able to achieve desirable and profitable results in Google with a proven track record of increasing revenue via a variety of digital marketing channels.Clients serviced:► NHS► Ramsay Healthcare► Ola Holidays► RCI’s Apartments4You► Resolution GB► Aerotherm► Widdowson Group► Outback Barbeques► Happy Pet► British Judo► Energy and Utilities Alliance► Travel SoonKey Responsibilities: ► Management of key client portfolios and digital marketing projects► Demonstrate and report on success in Organic SEO, Social Media, PPC and overall Account Management► SEO consultancy including presentations and business representation► Analysis of existing business models & new channels to market through digital marketing► To provide expert support and guidance to sales teams in external pitches, presentations and client meetings► Attend client meetings and convey analytical findings though effective communication► Strategic SEO Management of full agency search portfolio. Full SEO auditing and website analysis, SEO campaign planning, implementation and execution.

Leicester, England, Gb

Auto-Kit International are an original equipment, research and development source to over sixteen of the largest worldwide vehicle manufacturers including; Volkswagen, Audi, Mercedes, Aston Martin, Ford, Honda, and Nissan.My core role evolved from Paid Campaign Management to Organic SEM. Through Social Media strategy and industry standard SEO techniques I effectively launched new and innovative products into the public domain for industry leaders in Automotive Products.Clients serviced:► Mercedes► Ford► Volkswagen► Jaguar Land Rover► Audi► Honda► Nissan► Aston MartinKey Responsibilities: ► The development of new written content, html mail shots and brand awareness/customer retention campaigns► Data analysis and weekly/monthly directly reporting to answerable to Auto-Kit’s board► On page SEO engineering including Title Tags, Meta Tags, ALT Tags, Heading tags, Robots files and XML sitemaps► Online Reputation Management► Monthly P&L presentation to Auto-Kit’s board including justification of revenue, staff cost ratio and pipelines► Solely responsible for compiling Auto-Kit’s website strategies for company priorities to ensure alignment of company marketing strategy► Managing European e-commerce SEO strategy for Auto-Kit in the UK, France and Germany coordinating with regional and local trading platforms and marketing teams to increase natural traffic and revenueKey Achievements:► Retained and increased corporate client base through proactive procurement► Effectively represented Auto-Kit to international corporations through clear and concise presentations► Negotiated contracts, managed budgets, and responsible for vendor selection and relations► Increased overall organic traffic from combined sales sites by 63%► Increased organic traffic from Google by 182%► Increased gross revenue by 37%

Leicester, England, Gb

The role of a Lead SEO and Graphic Designer for Prestige (Subsidiary of Auto Kit International Ltd) involved both my knowledge of SEO and web/graphic design. The accumulated technical knowledge I acquired whilst working at Hotel Fuerte during my marketing studies enabled me to successfully elevate the organic listings of Prestige Parking from the sixth to the first page of SERP results.This was achieved by incorporating a combination of advanced social networking techniques Deep linking, Keyword research and bespoke Micro site/Sub domain development which was tailor engineered to Prestige’s requirements.Key Responsibilities:► Reorganising the template code and promoting dynamic content► Implementing site-wide on-page optimisation including Title Tags, Meta Tags, ALT Tags, Heading tags, Robots files and XML► Ensuring the navigation structure was accessible to search engines► Resolving any duplicate URL/Content issues► Natural Back linking though content syndication and social media integration► Managing social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community outreach efforts and promotions► Responsibility for website design and build recommendations► Account and Campaign, creation and management as well as Optimisation and creation of all ad copy► Budgetary responsibilities including higher level as well as daily though Multi-campaign management as well as content and placement networks

Marbella, Malaga, Es

The role of a trainee SEO for Hotel Fuerte gave me an opportunity to learn hands on SEO from international industry experts. My role provided me with both technical knowledge in the field of Digital Marketing & an in-depth understanding of Search Engine Optimisation technologies and methodology. During my time at Hotel Fuerte My core competencies include excellent communication and link building abilities for the European market.Key Responsibilities: ► Link building► Copy writing► Web page building using basic HTML, PHP, and ASP► Link Acquisition► PPC methodology and strategy from inception to campaign end► Keyword research► Micro Site/Sub domain development.

In

Unicom is part of the Universal Utilities Group and is the UK’s largest independent utility company supplying telephone, gas and electricity amenities. I worked at Unicom as a Sales Advisor. My main tasks involved: Liaising between customers and management, booking appointments and confirming visiting dates.

My duties as shift manager included; The management of teams and staff on shifts, insuring a smooth and consistent level of customer service, insuring quality, cleanliness and customer health and safety and to accelerate staff to higher levels of training. I was also required to shift plan, maintain staff rotas and pay.

Member (Mcim)

Bsc, Computing And Management With Honours

Education record