Sunpreet Singh Email & Phone Number

Boston, MA, US

Framingham, MA, US

Boston, MA, US

When I first joined Wayfair, the company was just starting to embark on its data analytics journey.6+ years later, Wayfair has become a leading global e-commerce company with 22M active customers, 20K Suppliers, 20M Products, $14B+ in sales, and 20K+ employees.- Brought in initially to build the business intelligence and analytics capabilities, I quickly.

Boston, MA, US

In 2021 at the request of the COO, I transitioned my focus to driving our post-order Customer Experience as Head of Service Strategy and Customer Happiness, where I leveraged our newly minted data and analytics capabilities to usher in a culture of customer-centricity by introducing the customer happiness platform which combined explicit customer feedback.

Phoenix, AZ, US

Cole Capital is an industry-leading, non-listed REIT sponsor creating innovative real estate products acquiring >$20Bn of net-lease real estate.Senior Vice President – Head of Capital Markets Strategy & Analytics: Led development of all aspects of Cole’s capital go-to-market strategy, including product management, channelization and orchestration of.

Los Angeles, CA, US

• Under my leadership, we were able to deliver game-changing value to the business—enabling Capital to gain 1% market share within the highly competitive High Net Worth market (a segment that represents 61% of U.S..
• Reduced selling expenses by $40M by enhancing sales coverage and optimizing territories.
• Increase market share of institutional business ($40B) by identifying untapped market opportunities.
• Built retention model and loyalty programs to stem adviser churn and reduce redemptions by 2%
• Increased market share by 1% by developing strategies to increase penetration in High Net Worth segment.Significant Accomplishments:Build the Business Intelligence and analytics capabilities to inform all aspects of.

• Developed FedEx’ global strategies related to expansion of core business, introduction of new products. Identified opportunities by analyzing market trends, competitive landscape, and internal competencies.Managed a.
• Generated $350M in incremental revenue by identifying significant customer conversion and penetration opportunity
• Increased FedEx market share by 1.46% as a result of the new Go-To-Market Strategy.
• Created a multi tier heuristic segmentation scheme that leveraged internal and external intelligence to create meaningful, actionable and sustainable customer segments.
• Developed sales deployment and coverage models to optimize channel mix and provide optimal customer experience
• Implemented segmentation strategy across 4000 sales reps

Memphis, TN, US

• Primary Responsibilities: Relationship marketing strategy using quantitative and qualitative analysis
• Responsible for segment marketing efforts aimed at prospects and new customers, also identified target market for a new three day service and World Box product. These campaigns contributed $20mm in incremental revenues.
• Provided recommendations, based on statistical analysis, for segment management/marketing efforts.
• Build predictive models, using statistical techniques, to optimize customer behavior and identify high leverage revenue opportunities. The models offered a more than 170% lift over random selection.
• Identified, evaluated and assimilated cutting edge technology in data warehousing and modeling to support analysis and decision making, target customers better and keep FedEx at forefront of analytical and quantitative.
• Developed and enhanced marketing systems to implement “data agents” that help identify changes in customer behavior and trigger a series of reactions based on the changes. This reduced marketing response time by 6 weeks

Norwalk, Connecticut, US

Worked with several groups within Xerox to define, document and map current sales coverage. Configured territories and set budgets for various channels based on the revenue potential of the geography. The new arrangement reduced SG&A by $2 Million and increased revenue by 30%.Analyzed and presented business cases to justify changes in marketing strategy..

Master Of Business Administration (Mba), Marketing And Finance

Bachelor Of Commerce, Business Administration And Management, General