Sunshine D. Email and Phone Number
I help brands master their video content. Through understanding how platforms & unique audiences work, building on a brand's core values and missionโanyone can show up on video and BE the impact they want to see. I love content creation and organic media because it's an incredible way to build genuine connections and reach. Instead of a gimmicky sales pitch people can't wait to swipe up on, you can really speak into the heart of someone's needs and desires. My approach to video content is built on bringing value, communicating authentically, and helping you find practical, efficient workflows to support your consistency. Whether it be crafting video strategy, producing a project, or speaking on-cameraโ I help your business find its ideal audience and talk TO them. Not at them.โMy experience lies primarily in online video production and copywritingโfrom producing product videos for Zappos.com and H.H. Bean (Sofft Shoes, Bionica, Comfortiva) to social videos for iHeartMedia Las Vegas. Currently I produce video content primarily for Maverick Helicopters, part of the Maverick Aviation Group.In between everything, I enjoy coffee (lots of it), traveling, singing, writing, along with learning and strengthening skills that can boost my creative reach.And yes... that is my real name.SKILLS & SPECIALTIES: Video content production, strategy, inbound marketing, SEO for video, video editing, thumbnail design, video copywritingSOFTWARE PROFICIENCIES: DaVinci Resolve, Adobe Premiere Pro, Final Cut Pro, PhotoshopConnect with me on IG for more digital talk and creative insight: @sunshineDGTL
Sunshine Digital Llc
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OwnerSunshine Digital Llc May 2021 - PresentLas Vegas, Nevada, United StatesVideo Content Strategist + UGC Creator Helping brands, entrepreneurs, and creators build their presence on TikTok, IG Reels, and YouTube through thoughtful, strategic content. _______CONTENT STRATEGY / LAUNCH PLANS Creating 30-60-90 day content plans to help brands effectively & realistically create their video content in-house or with their creators.Brand Dive & Strategy Intensive: Determining & aligning on brand/content goals, establishing practical production workflows, brainstorming video ideas, and creating a custom content plan that supports content creation processes. Strategy / Workflow Implementation: Overseeing deployment of execution strategies and processes, monitoring performance, providing support & general communication where needed.Reporting and Analysis: Creating weekly/monthly/quarterly reports, analyzing data, identifying areas of improvement, and providing recommendations for improving workflow and content performance______UGC (User Generated Content) CREATIONCreating organic content for accounts to post natively to their respective social media accounts.Brand Dive: Understanding brand, voice, mission, values, goals, and target audiences in order to produce content that aligns with brand persona and falls in line with broader business objectives.Content Brief: Discussing and getting feedback on content ideas according to Brand Dive, getting concepts approved prior to filming, providing turnaround time frame for first draft(s) Content Production: Producing content according to approved concepts within communicated time frame, determining tools & gear best fit for content creation scope (proficient at creating natively using platforms in-app features, as well as editing softwares DaVinci Resolve, Adobe Premiere Pro, Final Cut Pro), ensuring use of creative & artistic discretion falls in line with brand expectationsApproval + Delivery: Providing brand with final original content ready for posting on their respective accounts -
Digital Content Specialist - VideoMaverick Helicopters Jul 2018 - Jun 2021Las Vegas, Nevada Area-Create and build video content that increases engagement and brand awareness-Produce video content from start to finish - from conceptualizing & writing, to filming, to appearing on-camera, editing, revisions, finalization, thumbnail design, and posting on social channels-Conduct SEO for videos and manage company YouTube channel-Assist in managing the companyโs Facebook pages and other social media presences, including posting, monitoring and answering inquiries-Actively participate in social media conversations-Identify, incentivize, and pitch brand influencers in various social media outlets-Perform daily monitoring and conduct social media data analysis.-Recommend ways to push & surface content from Maverick Aviation Group feeds through third-party applications, social media sites, feeds, etc.-Provide administrative support -
Promotions TeamIheartmedia Sep 2017 - Jun 2018Las Vegas, Nevada AreaRepresents four iHeartMedia Las Vegas brands; KSNE-FM (Sunny 106.5), KWNR-FM (95.5 The Bull), KYMT-FM (93.1 The Mountain), and KYMT-HD2 (Real 103.9). Works with talent at remote events and assists in facilitating station appearances thorughout the valley, including posting to respective social media accounts. Serves as the ambassador between the radio station and the listenersโ along with working among a team that includes promotions, programming, and sales. -
Video Content ProducerZappos Family Of Companies Sep 2015 - May 2017Las Vegas, NevadaProducing, creating, and filming content for product videos on Zappos.com and the ShopZappos youtube channel. Specializing in Women's & Kids' Shoes, and Women's Handbags. -
New Hire Training PresenterZappos Family Of Companies Jan 2016 - Dec 2016Las Vegas, Nevada AreaGiving an engaging 30 minute presentation on company Core Value #4: Be Adventurous, Creative, and Open Minded. Presented to New Hire Training class on a semi-regular rotational basis throughout the year. Presentation included slides, stories, and examples on what that core value meantโ both generally and personally. Last 10 minutes of presentations included facilitating an exercise for the class to do relating to the core value and asking the class to reflect on how it impacts their life and work. -
Customer Loyalty Team MemberZappos Family Of Companies Dec 2014 - Sep 2015Las Vegas, Nevada AreaAssisted and engaged with customers over the phone while creating personalized and unique connections. Placed orders, exchanges, assisted with site troubleshooting, and even shopped for โbest customersโ, sending them personal gifts as a as a thanks for their patronage. -
Optometric AssistantDr. Knisley & Associates Jun 2014 - Dec 2014Las Vegas, Nevada AreaProvided patients quality service and experience, along with verifying insurance eligibility, maintaining medical records through data entry and filing.
Sunshine D. Education Details
Frequently Asked Questions about Sunshine D.
What company does Sunshine D. work for?
Sunshine D. works for Sunshine Digital Llc
What is Sunshine D.'s role at the current company?
Sunshine D.'s current role is Video Content Strategist & Consultant, UGC Creator | Content Studio Owner ๐ (@sunshinedgtl.studios) | Helping you create with care + grow your brand organically with your own videos ๐ฑ.
What schools did Sunshine D. attend?
Sunshine D. attended University Of Nevada-Las Vegas, Azusa Pacific University.
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