Sunsik Nam Email & Phone Number

Madison, Wi, Us

Madison, Wisconsin, Us

- Conduct target audience and competitive advertising spending analysis by utilizing syndicated database from MRI/Simmons and Kantar Media to pinpoint the right target audience for clients and help them make better decisions on media strategies and budget allocations- Negotiate and execute traditional and digital media buys (Programmatic & Direct Site Buys) on behalf of clients based on advertising target rating points and budget goals & campaign objectives provided by clients through Strata platform and various DSPs: Google Campaign Manager & DoubleClick Bid Manager/DV360, The Trade Desk, and Centro- Monitor and manage digital media campaigns by making consistent optimizations and analyzing the key metrics to deliver the outstanding campaign results to the clients- Create and update digital reports via Google Data Studio, and produce ongoing deep dive & final wrap-up reports to show clients the results of the campaigns with recommendations to help the clients with their future media plan and execution- Support the clients by handling the digital campaign-related requests and solving any issues they have In a timely manner

Madison, Wi, Us

- Pinpointed the best performing Facebook ad campaign between two marketing initiatives through Facebook Ads Manager by customizing filters and analyzing specific metrics based on the goal of increasing sales- Spearheaded a research project on 25+ fintech and digital vault companies by developing unique criteria to prioritize potential investment opportunities and presented the outcome to vice presidents and directors of marketing- Developed and presented recommendation on how to integrate competitive research on direct mail and digital media into a unified report for the marketing team to utilize it as a multimedia marketing report template through research and meetings with other marketing teams

- Analyzed monthly sale database and implemented marketing promotions on the company’s website, increasing revenue by $2,500+ in one month- Boosted the number of new customers by 5 percent and current customer’s satisfaction by building relationship - Assisted the president in communicating with companies abroad and gained 2 additional contracts

- Developed the marketing promotions for the winter season with a manager through marketing research and data analytic, resulting in monthly sale increase by over 15 percent- Created overall positive customer experience with exceptional customer service and interpersonal skills- Provided room service to hotel guests in a timely manner and awarded Employee of the Month for outstanding customer service, positive attitude and great teamwork

 Performed bell, door and concierge services. Delivered friendly and exceptional customer service  Provided all the information about Korea tourist attractions around the hotel. Assisted guests with their requirements (internet problem, medication, luggage)

- Conducted inspections of all military personnel and visitors to the base by issuing passes and recording daily logs- Escorted and protected the Chief of Staff of Air Force from any unusual or suspicious activities at special military events and meetings- Managed over 150 troops by investigating complaints and irregularities, and creating effective work schedules

- Provided friendly and professional customer service.for consumers- Guaranteed the safety of customers’ properties from robbery while shopping.- Protected the market’s properties from the employees who tend to take products from stores without permission- Protected employees from any dangerous circumstances by creating safe work environment

- Maintained and controlled the salad bar to serve delicious and fresh food for customers.- Assisted in restocking items and in controlling inventory in the salad bar and restaurant to fulfill consumers' expectations and demands- Sanitized kitchen area and equipment for employees to enjoy clean work environment, resulting in an increase in productivity

Bachelor’S Degree, Marketing/Marketing Management, General

Bachelor'S Degree, Marketing/Marketing Management, General

Diploma, Hotel/Motel Administration/Management