Manage high performance design team of 25 design professionals to develop brand, web, product, and video marketing content for all customer touch pointsLead rebranding initiatives that include developing Citrix messaging and visual strategy, directing custom photoshoots, implementing new visual assets, and conducting brand training for internal and external stakeholdersEnsure user’s product experience seamlessly coincides with the overall Citrix brand experience by guiding and supporting the product design teamManage Citrix’s global industry events from conception to execution and increased year over year customer engagement matrix for web by 142%Design and execute quarterly training programs to ensure team members are updated on consumer best practices and the latest web technologies

Lead Director responsible for a team of Designers, Developers, and Account Managers to drive digital marketing campaigns for Levi.com.Created new email campaign strategy that increased conversion by 190% year over year andlevi.com revenue by 145% year over year.

Consulted for venture capital funded start-upstwitter: Consultant responsible for designing and delivering event marketing programs for CES eventsmomolocal: Consultant responsible for developing brand identity, integrated marketing communication system, and customer acquisition strategy kliqo: Consultant responsible for brand development that included building the logo, name, and launching the site

Built, hired and managed internal team of 10 and created an efficient and dynamic team environmentLead strategist on new business development resulting in contracts with Lucile Packard Foundation and Stanford University

Conceptualized print and digital marketing campaigns for major brands including Walmart.com, Snapfish, Guthy Renker, Charter Communications, and BlinkxProject lead for the complete rebranding of Proactiv, the highest revenue generating acne treatment

Supported Marketing and Communications Departments in producing print and online media materials and environmental graphics for large tradeshows including Semicon West

Developed and taught 3D Graphic course using MAYA