Sunur Devavrata Bharadwaj Email & Phone Number

Toronto, On, Ca

Chicago, Il, Us

• Responsible for managing the Metro ON and Foodbasics desk. Categories Managed – Ketchup, BBQ Sauces, Salad Dressings, Mac & Cheese, Desserts, Cold Bev, Stuffing, and Beans & Pasta• Managing all new product launches on the categories I manage• Responsible for managing Accounts Receivable and Trade Spend financials

Chicago, Il, Us

• Supported Customer teams in creating retailer specific strategies for all major retailers across Canada• Responsible for presenting all weekly Volume, Consumption and Supply updates to the Canada leadership team• Built new tool to fast track communication between Brand teams and Customer teams which led to a 25% decrease in lag time • Analyzed all customer managers, identified current gaps and implemented training sessions to increase productivity – Training to be completed by end of 2022• Developed and led projects with external consulting firms which resulted in savings of over $250,000 CAD• Led Advantage Survey for Canada• Created Sales Championship KPIs and incentives for all Customer Sales Teams

Chicago, Il, Us

Co-Founder, Kraft Heinz Direct- Built and Launched Kraft Heinz Direct - Kraft Heinz’s first ever Direct to Customer digital solution in the world- Formed and implemented the full business plan to pilot in Toronto in 4 months- Established a new revenue stream for Kraft Heinz Canada through creating a direct relationship with independent retailers in Ontario through the Kraft Heinz Direct platform- Managing the Kraft Heinz Direct website, logistics, pricing and marketing Strategy, and field sales representatives along with head office Field Sales responsibilities- Achieved $2.5 Million USD in Sales in the first year of launchExecution Excellence Manager, Field Sales Team- Overhauled the strategy of the Field Sales Team (FST) to refocus and align in-field execution with organizational strategies, achieved $20 Million CAD incremental revenue and over $2 Million CAD in savings- Supported 55 sales representatives nationally along with 4 regional sales managers- Designed sales strategies to drive consumption, boost in-field productivity, create efficiencies and improve store level daily operations- Streamlined data collection, route optimization and organizational priority execution for in-store execution across Canada- Developed the sales incentive program and the sales target allocation. Ensured sales representative KPIs align with organizational goals- Upgraded the reporting system to deep dive into sales representative performance management. - Planned and supported the first FST Feedback Committee to increase inter-departmental communication while increasing employee engagement - Led external vendor relationships for the Kraft Heinz Canada, Field Sales Team

Toronto, Ontario, Ca

- Responsible for leading all Marketing Initiatives for BEworks- Responsible for responding to RFP's across all industries- Assisting in Launching a Behavioural Based Product for Hiring - Responsible to reassess current Sales Strategy and Processes for BEworks

Noida, Uttar Pradesh, In

- Responsible for generating revenue through corporate advertisement sales for India Today Television- Provided clients with personalized solutions after understanding their brand requirements and marketing strategies- Performed market research in order to create new revenue verticals -Created and maintained good relationships with the established agencies and clients - Made new strategies and implementing the same in order to maximize revenue through Impact and Non-Impact sales- Built on strategies for flagship properties such as The Annual Budget and Top Primetime Shows

Gurgaon, Haryana, In

- Responsible for creating content for the website- Launched a new Product Recommendation Tool- Established new vendor relationships - Led on ground marketing initiatives- Responsible for improving customer experience by leading research around the same

Exposed to real-world Marketing Duties. Dealt with development of Marketing Plans and Placing and Tracking Advertising.

Gurgaon, Haryana, In

Traced and Studied various Employee Schemes used by competitor companies like Voltas, Carrier etc. Studied about Performance Appraisal System, understanding of measuring and improving actual performance and future potential of an Employee.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Arts (Ba), Economics

Commerce With Maths, Economics