Chiefly responsible for marketing and messaging

As the Head of Email Marketing at Cloudways, I was responsible for establishing the email marketing function from the ground up. This involved creating SOPs, aligning cross-functional teams with the new function, rethink our email strategy, and help improve the processes for better collaboration between teams and achieve a $75 million revenue target for Cloudways.Key Achievements (2023):- Introduced new method of drafting and sending emails that saved hundreds of hours for the company.- Improved Onboarding Email conversions by 14.7% year-over-year.- Increased referral conversions from email campaigns by 300% year-over-year.- Increased product conversion rates through email by 285% year-over-year.- Helped other function drive 2x results Year-over-year by bringing excellency in all email communications.

- Chiefly responsible for marketing, messaging, and copy for Cloudways website and landing pages. - Lead conversion copywriter for marketing campaigns.- Conversion rate optimization on major landing pages.- UI/UX copywriter for Cloudways platform.- Working on sub-brands to improve messaging and website copy. - Responsible for leading content for marketing campaigns.- Led the WPblog team (Digital Marketing, Strategy, Editor)- Led the Magenticians team (Digital Marketing, Strategy, Editor)- Co-wrote and Edited the eBook "Boost Your WordPress Performance: A Quick But Practical Guide to Online Dominance"

Appers Inc. was a Digital Media Publications platform. Lead two websites from 0 traffic to 100,000 monthly combined visitors. As co-founder, I was chiefly responsible for:- Leading the Digital Marketing team. - Developing business strategy.- Managing finances.- Hiring the right talent.- Partnerships and collaborations.

- Took Magenticians from a dead project to an authority blog for Magento community. (Generated over 4000+ leads)- Turned WPBlog in to a huge lead source for Cloudways. (Generated over 20,000+ leads)- Improved Cloudways landing page copies resulting in 15% improved conversions.- Improved blog funnels and quality for improved sign ups and conversions.

Founded The Premier League (TPL), a Football League in Karachi to give football players an opportunity to showcase their skills. - Garnered over 4 million total engagements (views, likes, shares)- Got sponsored by Adidas Pakistan. - Partnered with an online magazines to promote sports in Pakistan.

- Business Development - Acquire clients in local and international markets- Connect the clients to our Business Representatives and maintain the relationships- Provide the company feedback of the ongoing businesses acquired- Write and deliver copywriting tasks for our clients- Develop content strategy for the business