I am a passionate traveler..avid reader, music lover and an amateur guitarist. And when I am not doing any of the above, I earn my bread and butter (and a few other things) being a qualitative market researcher. I am now trying my luck in advertising and media, combining this with my current market research exposure, gives me an unique perspective into consumer insights and strategy, market trends and developments, ludicrous deadlines, late night shenanigans and most importantly how to handle the *impossible Client.