Suparna Mukherjee Email and Phone Number

Generating ad sales through Key account clients for ZEE Kannada, Zee Telugu, Zee Picchar, Zee Tamil, Zee Thirai, Zee Keralam & Zee Cinemalu . Then moved on to Marathi & Niche cluster.Maintaining a high level of servicing through regular interactions with KEY clients & agencies( Wipro, Amazon, Britannia, Himalaya Drugs, Flipkart, TVS, Titan & Xiaomi) in turn developing good business relations for inducing customer loyalty to ZEE media products. Regular communication & presentation to agency and client contacts thus monetizing special properties from time to time.

Generating ad sales through clients for ZEE Keralam & ZEE Cinemalu .Maintaining a high level of servicing through regular interactions with clients & agencies, in turn developing good business relations for inducing customer loyalty to ZEE Keralam & ZEE Cinemalu.Undertake regular research to unearth new clients to be in sync with latest branded export trends .Monitoring competition & ensuring zero missed clients on the network.Maintaining updated leads &client database and building up short ?term and mid-term pipelines to ensure achievement of revenue objectives.Interacting with internal stake holders like co-ordination , marketing, etc to help maximize revenues.Regular communication & presentation to agency and client contacts thus monetizing special properties from time to time.

Implemented strategies for various clients to discuss about key initiatives like Teach India campaign, TOI Green drive, ET CSR Compendium, ET2Good4Good, Lake Rejuvenation projects & various curated concepts.Taking Corporate CSR to a different level by helping brands leverage the cause with help of Editorial awareness reports, CSR campaign reports, Video documentation series in Times Now, ET Now, Mirror Now etc.Top Clients in interaction with : TGBL, Titan, Bosch, Alstom, Flipkart, Amazon, MSPL, Vedanta, Embassy, Arvind brands, Herman Miller, Jindal, Infoys, CII, Cerner, Weinerberger, ABB Ltd, ABFRL etc. Strategize case on case , build and roll out new programmes that deliver social impact while aligning with core business capabilities.Manage relationships with existing partners, build new relationships with new partners spanning stakeholder groups (Govt, NGOs, social enterprises, like minded corporates ).Deliver on scaling plans for key initiaves.Ownership of programme management and problem- solving when required.Continuously learned from and adapt to changes in the external environment.Work closely with colleagues across functions to communicate impact and progress.

Proactively handled clothing clients like Arvind Brands, Rare Rabbit,Gokaldas Exports, Amante, Breakbounce. Proline etc.Handled Lifestyle products of Times Group - Times Life, Brand Equity , ET Panache, ET Wealth, Speaking Tree, NIE etc.Worked closely with Retail, Cons Soft and Clothing teams to cater to the branding of clients like Titan Industries Ltd, Rare Rabbit, Essilor, Quikr, Himalaya Drugs etc.Acquisition & Nurturing of Potential Clients/Advertisers and establish contacts at Potential Clients/ Advertisers and their digital ad agencies.Developed sales pitches/proposals and delivered presentations to create the need in advertisers mind for advertising/ branding their products in our niche publications.Regularly evaluated these client’s needs and worked with internal resources to develop appropriate solutions to retain and grow accounts.Established the company’s brand image and credibility as trusted aide and Business Partner, within these listed/ acquired clients organization

Proactively identify new business prospects’ needs, marketing and advertising objectives and budget cycles through extensive research and scheduling meetings with the key decision makers.Monitored company objectives and prepared strategies for sale processes to complete all goals. Maintained relationships with existing customers and maintained knowledge on company products. Provided exceptional customer services and provided support for same. Notable Accomplishments :•Successfully carried forward the making of the coffee table book on NALCO , The Humane Aspect and Achievers of Odisha/•Developed plans in term of edit & selling date specific special features like Earth day, World Health Day, World Diabetes Day, World Heart day, Women’s day, Labour Day, Odisha Day, Durga Puja & Diwali .•Planned & implemented various corporate events . Key role in formulating & executing various activations, forums, events like World Environment Day, Achievers of Odisha . The Humane Aspect and Face Off.•Managing key clients like NALCO, Paradip Port Trust, MCL, OMC, OCL, HPCL, NTPC, NHAI, EcoR, Indian Oil, BPCL etc. Also handling the Central Govt and State Govt clients in Odisha.Successfully handled ideations & implementation of theme based activations: •World Environment Day Forum: A daylong event with panel discussions & various presentations giving an opportunity for a diverse group of business leaders, bureaucrats , ministers, activists & academics to come together and share their views on several fronts of this burning issue ‘Environment’. •The Humane Aspect: An event wherein a coffee table book highlighting the CSR activities of various PSUs and State Govt organizations was unveiled by Hon’ble Governor Sir. A extremely important forum focusing on Odisha’s growth and sustainability.•Mother’s Day: A day long activity planned for the mothers, featured sessions with experts on relevant issues like health & nutrition, challenges of working mothers, etc.

Organise and manage the administration and activities that facilitate the effective running of an educational institution.Administering the 'student lifecycle' from registration or admissionDesigning and delivering quality sessions on soft skills to the students in terms of pre-placement classes. Maintaining high levels of quality assurance, including course evaluation and course approval procedures.Conducting entire session plan with zero deviation. Responsible for high customer feedback during entire academic delivery.Drafting and interpreting regulations and dealing with queries and complaints procedures; coordinating examination and assessment processes.Interacting with the prospective students giving them insight about management and its importance thus helping them to emerge as young professionals.Building a strong relationship with the key people in various educational institutions hence creating an awareness about the company and its products.

Run promotional marketing campaign so as to increase a profile of the company and increase their sales. Meeting the key personnels in the market in terms of potential clients & thus develop the corporate brand in the market.Increase the company’s involvement with the existing clients.Giving reports on the development of the   promotion and moderate its efficiency .Ensured distributor level route to market implementation and hygieneObserved  salesman operations in the given marketsWorked closely with the sales force to drive field efficiency at a salesman levelDrove business through ground sales teamEnsured effective implementation of visibility initiatives in the marketIdentified the geography/channels/outlets for visibility implementationIdentified appropriate visibility intervention (boards, pillars, counters etc) basis budgetsCoordinated with sales team foe effective executionOn ground brand led activations