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Founding team of what eventually launched as Amazon Explore. Led marketing but given the startup nature of the team, expanded to support Product, Operations and Research when called for; Essentially serving as a multi-function generalist.

Founding member of Amazon Launchpad, a retail program enabling startups to build their business with Amazon. Within the first year of launch, the program has over 1000 startups and over 1500 products in over 30 categories.• Defined value proposition, created the brand, implemented multi-channel marketing strategy for owned, paid and earned channels, developed consumer and startup content, and launched in US, UK, CN, DE.• Hired, trained and mentored a team of high performing senior marketing leaders.• Partner with product, tech and business teams to launch site innovations and attract pioneering startups.• Lead continuous innovation through data-driven experimentation in content, site design and marketing channels (including social media, influencer marketing, digital advertising, partnerships, PR, offline events).• Manage a multi-million dollar budget and internal and external agency relationships. • Select media mentions, from top-tier outlets - http://money.cnn.com/2015/07/28/technology/amazon-launchpad/ https://www.entrepreneur.com/article/248945 http://www.reuters.com/article/amazoncom-crowdfunding-idUSL1N1071T220150728 http://fortune.com/2016/07/28/amazon-kickstarter-crowdfunding/ http://mashable.com/2016/08/17/product-hunt-amazon-launchpad-collab/#oFGTu7Fdnaqc

Drove product adoption for FBA with new 3rd party sellers across 10 marketplaces. Led a global marketing team and was responsible for marketing strategy, lead generation and product development for self-service business.• Enabled in-country teams by conducting global strategic planning, directing marketing spend, developing integrated marketing plans and seller lifecycle framework to drive product adoption and advocacy. • Refined value proposition and positioning using seller research and competitive insights.• Championed international needs with US-based leadership and tech teams. Owned global marketing product roadmap, built business cases and requirements for marketing tools and enhancements. • Fostered a tight-knit global team and optimized resources through best practice sharing and cross-pollination of ideas across regions through annual global summits and cross-region task forces. • Standardized global marketing goals, KPIs and developed consistent campaign reporting methodology. • Uncovered web analytics gaps through a global Omniture website audit; implemented tracking enhancements and developed consistent web dashboards across geographies and product groups. • Optimized seller experience by uncovering >500 defects in the seller portal through a third-party audit in 7 languages, influenced >21 different tech teams to fix these defects. • Cultivated relationships with external agencies, internal tech and non-tech stakeholders. • Established FBA marketing teams in China and India.

RCCL is world’s second largest and most innovative cruise company with global operations, over 400 worldwide destinations and award-winning brands (Royal Caribbean International, Celebrity Cruises, and Azamara Cruises). • Managed a portfolio of major web initiatives, including digital commerce experience, product roadmap and mobile app enhancements.• Created digital strategies, product requirements and prioritization using UX research and industry benchmarks.• Built cross-department consensus around business goals and bridged global standards with regional needs.

Achieved corporate objectives of international and direct business growth by leading CRM initiatives for 14 international offices in a multi-branded role. Championed global initiatives in multifaceted functional areas including customer intelligence, loyalty, direct and database marketing.• Successfully led global implementation of $2M CRM project, providing direct marketing capabilities to markets via system integration with 18 regional vendors. • Implemented loyalty strategy worldwide for 3 brands by managing loyalty marketing, member services, employee trainings and member communications. • Created a customer contact strategy to engage leads and past guests throughout their lifecycle and optimized communications through analytics, improving international guest satisfaction and yields. • Developed the fundamentals for an actionable global marketing database, introduced customer segmentation. • Reconstructed over $5M in global direct marketing budgets by providing consultative guidance to markets. • Developed data-driven intelligence infrastructure by delivering dashboards, segment and channel analytics. • Recruited and managed a team of international and geographically dispersed CRM experts.

Developed strategic rigor for the marketing organization by integrating database analytics, research, competitive and industry trends to formulate insights for annual plans, marketing strategy and customer-facing campaigns. • Pioneered itinerary level marketing game plans outlining competitive strengths in ship hardware and amenities, and positioning to address expectations of target audience; these were utilized in campaign planning by marketing team, advertising and media agencies to drive business.• Conducted knowledge sharing workshops for cross-functional VPs and SVPs to discuss opportunities.• Created strategic business reports for executive leadership, marketing organization and agency partners.

Supported marketing efforts for US Hispanic, African American and Asian American segments across online and offline channels (digital, television, print, radio, in-market events and public relations). Managed day-to-day workflow for three segment specific advertising agencies. • Handled all aspects of campaign planning and implementation (customized marketing mix, developed briefs, executed across channels, managed photo & video shoots, conducted post campaign analysis).• Launched national promotions for US Hispanic (Univision and Telemundo) and Royal Caribbean’s first Asian American integrated campaign.

Executed national B2B marketing programs and regional B2C campaigns to support ship deployments. Developed and implemented strategy, created media plans and creative. Managed budgets of over $10M. • Executed national trade marketing programs including print ads, emails, online, sweepstakes and trainings.• Developed regional consumer marketing campaigns to support new ship deployment using out-of-home, radio, print and online elements. • Re-launched Meetings and Incentives program with comprehensive multi-channel campaign including enhanced website, SEO and interactive elements. Managed photo and video shoot to acquire assets. • Negotiated savings of over $1M during annual print co-op negotiations with travel partners. • Optimized media selection by utilizing a multivariate data model mapping brand penetration alongside reach.

Diligence is a global risk consulting firm that identifies, manages and mitigates risk through business intelligence and analysis, enabling clients to make high-risk and high-value decisions.• Provided advisory expertise to address business and legal risks, drive compliance and capitalize on opportunities.• Worked on emerging markets and cultivated client relationships and opportunities. Managed geographically dispersed project teams.

Conducted secondary research for product development, attended in-depth interviews and wrote qualitative research reports.• Compiled and summarized over 1500 reports for an online Research Library which served as an internal data resource. • Developed reports for the 2005 Annual Marketing Plan for Royal Caribbean International brand.• Aided in the testing of Celebrity Cruises web enhancements that were launched in December 2004.