Samuel Chen 📣 Email & Phone Number

Waterloo, On, Ca

As the Digital Marketing Media Manager for the University of Waterloo's Faculty of Engineering, I specialize in leveraging digital platforms to enhance the faculty's online presence and engagement

Seasonal Lecturer on AI and Media Generating for Carleton University's Life Long Learning

Over 1,000,000 Views + Verified Youtube Partner [www.youtube.com/c/SupaSenpai]. Our team works Product Sponsors on Live Streams and Product Guides for international audiences across the world.I always loved making people smile. After years of making videos for clients in every industry imaginable, I decided to start creating videos I enjoyed. Videos that were interesting, funny, and with a moral at the end- No click bait!SupaSenpai media is very special to me- it’s all about making people smile and laugh. After struggling with stress and health issues I had previously, making these videos with my friends helped me get back on my feet. It's a way for me to really enjoy my life again. You can call this a part time job. I call it a hobby that requires a little bit more effort Laughter is the best medicine in this world.

At Fullintel, I led the marketing team, driving the promotion of our award-winning media monitoring service and clinching yearly awards for excellence in crisis and media management. My role was pivotal in advancing product life cycles through comprehensive campaigns across traditional media, social platforms, digital landscapes, and strategic partnerships, catering to Fortune 500 clients like J&J, HelloFresh, and Google. By orchestrating content creation for webinars and case studies, I significantly enhanced our digital footprint and client engagement. My expertise also extended to leading major events across North America, achieving thousands of engagements and solidifying Fullintel's presence in the market. My approach, centered around impactful storytelling and diverse media strategies, not only amplified our services but also established Fullintel as a leader in innovative communication and marketing strategies in the digital era.

Ottawa, Canada Area

As the Head of Global Partnerships and Customer Experience at RideShark, I serve as the linchpin for connecting clients, partners, and sponsors, driving the success of Commuter Incentive Programs across North America. My role involves orchestrating dynamic marketing campaigns for products like GobyRide and RideShark (lite), leveraging press releases, social media, and ambassador programs to widen our reach. I spearhead product research, including A/B testing for UI/UX improvements, competitor analysis, and feature benchmarking, translating insights into strategic enhancements for our digital platforms. My commitment to enhancing customer experience has led to innovative conversion strategies for both B2B and B2C segments. By fostering a collaborative culture alongside our software development and customer success teams, I ensure our product messaging and feedback mechanisms are aligned, thereby cultivating a transparent and effective work environment at RideShark, and solidifying our position as leaders in global partnerships and customer satisfaction.

Ottawa, Canada Area

As Director of Media Productions at CommunityPOP.TV, I led the creation of emotionally resonant, viral media content that significantly undercut traditional production costs, saving our clients over thousands of dollars. My leadership helped to forge a network of over 250 business organizations in Ottawa, resulting in the production of over 100 videos and 250+ media projects leveraging tools like Adobe After Effects and Premiere Pro. Through strategic use of social media and CRM platforms such as HubSpot and Salesforce, I enhanced client outreach and retention, while our innovative approach to using YouTube for hosting and marketing our videos secured over 200k views for 100+ brands, showcasing an exceptional viewership success rate from both organic and advertised content. My methodology, which included the implementation of Scrum for project management, not only ensured project efficiency but also reinforced our commitment to client satisfaction through notable collaborations with clients like Lockheed Martin, L'Oreal, and the Boys and Girls Clubs of Canada, among others, establishing CommunityPOP.TV as a leader in cost-effective, impactful media production.

Ottawa

This initiative originated from a short story I made in highschool, and now has become a Canada-wide phenomenon partnered with the Boys and Girls Club of Canada. Flower Boys+Girls is Canada's largest Valentine's Day event. This is a true reflection of my motto, "I can make nothing into something". As the founder, I continue to be the Head Organizer for this campaign, with over thousands of flowers are donated each year to shine a spot light for local flower shops and local businesses. The key to the success of this campaign comes from the community. I know all of Ottawa's top Flower shops and awesome community outreach programs who donate their time and resources to make this event happen. To this date, we have given out over 10 000 Flowers, and have 100s of comments across social media telling us how amazing it was to get flowers from our team. The coordination and communication for the 6 locations simultaneously is exhausting, and with only 2 weeks to plan, this is probably my most favorite project to do every year. We are currently in discussions making this even bigger for 2020- so keep your eye out!

Ottawa, Canada Area

The day I graduated, I wanted to give back to my home university.I'm pretty much the most unorthodox guest lecturer you will ever have because I love to make everyone laugh at my past stories. If you can't teach while laughing, you aren't teaching at all. I'm more than happy to give a story or two to your classes if you would love to hear the experience of a Director of Marketing.

Ottawa, Canada Area

Within a year, Leapshot Labs became a well-recognized incubator for white label projects. We developed projects that allowed investors to see the potential of small businesses and invest in them. · Worked with over 10 Start-ups through our Incubator program from initial investment to public market growth· Developed individual marketing campaigns and budgets for each start-up while working with freelance programmers and designers to improve product functionality and market value.· Consistently worked with Public Relation outlets including Television (CTV, CBC, CP24), print (Newspapers, flyers, banners), and digital (Blogs, Influencers, and social media advertising (Organic and PPC)A few highlights from the company portfolio I created include: Hyperloop Canada (Ottawa Expansion 2014), Float Cruises (2014), Leapshot Humans, Heritage Grade, Asbex Ltd, Gamer Bet, CommunityPOP.TV.A personal tacit I created was called "Product Failure”, which we test the company's product in extreme scenarios to see if the finished product could survive a poor performance in market.

Toronto

• Coordinated internal and external events including employee appreciation events, golf tournaments, and street promotions• Communicated with several departments including accounting, finance, human resources, merchandising, quality assurance, and pharmacy • Conducted statistical analysis on consumer behaviors on products• Created PowerPoints presentations demonstrating competitors advertisements behaviours• Worked with architectural designs to map out interior designing for advertisements.• Controlled inventory count throughout all districts in Ontario• Coordinated product shipping and creative productions for stores

Toronto

•Connect employees towards appropriate contacts for their benefits concerns•Assist in online organizing employee information daily via SAP•Create detailed analyses on the company's pension and benefits program•Create an environment to keep workers motivating in working •Used SPSS to analyze current client's data on their pension plans •Worked as a group to accomplish pension tasks including managing current and deceased clients •Create a new system to organize pension and benefits portfolios•Reviewed policies and archived records on databases