• Conducted a comprehensive competitor and contribution margin analysis, formulating a pricing strategy that secured over 60% market share of clients in the Northern Region• Spearheaded market expansion into Laos and the North-Eastern Region

• Conducted comprehensive market research to assess the total market size within various hospital tiers and geographic regions, while meticulously analyzing the market share held by each competitor • Led and facilitated focus group interviews with a diverse panel of experts, including heads of departments, procurement specialists, and radiologists, eliciting valuable insights on the competitive landscape, decision-making processes, and unmet needs in the healthcare sector• Demonstrated exceptional market acumen by identifying and forging partnerships with 15 high-potential distributors from a pool of over 25,000 medical tools and supply distributors, solidifying key business alliances for the upcoming fiscal year• Spearheaded the development of a disruptive strategy and successfully designed a pilot version for testing in the market, demonstrating a forward-thinking approach to innovation and market penetration

• Liaised between stakeholders and the marketing agency to define target demographics, devising marketing campaigns aimed at achieving 100-150% annual revenue growth and 200% in ROAs

• 1 of 5 teams participated in the final round of 3rd Gilead Case Competition 2022• Member of Healthcare Club, Instructor of Climbing Club, President& Assistant Instructor of Martial Art Club

• Managed a strategic operational overhaul, significantly boosting operating profit margins from 8% to 25% through service margin analysis, service offering optimization, and pricing strategy refinement• Conducted a comprehensive review of the organization's operating model and structure, identifying areas for improvement to maintain high operational standards and secure international certifications• Coordinated and implemented a 6-month training program for physicians and lab technicians, enhancing overall operating standards• Investigated and analyzed company financials, successfully reducing receivable accounts by over $70k through effective invoice collection• Identified, planned and managed the implementation of five major growth opportunities including the provision of CBD products for cancer patients, digitalization of pathology process using AI, introduction of an advanced ERP system, and initiation of imported specimen dye manufacturing• Successfully organized and conducted the annual Thai-Japanese Workshop in Diagnostic Cytopathology, accommodating 150 international participants

• Played a key role in designing a digital transformation structure, which resulted in a 300% faster turnaround time for diagnostic results, a 500% decrease in error rates, optimized future data utilization, and ensured a profitable transition• Identified potential areas for improvement amidst the COVID-19 pandemic, devised strategic operational changes to adapt to the current situation, and anticipated the likely impact on the business following economic recovery• Conducted a thorough company valuation to prepare for potential shareholder exit, while ensuring a sustainable business framework post-ownership transition

• Directed a cross-functional team of 20 FTEs, executing qualitative and quantitative market research, overseeing new product development and launch, and driving existing product improvements based on user feedback and surveys• Led a team of 5 FTEs in designing and developing a novel platform for the trading of various public debt instruments• Functioned as lead UX/UI designer for several products and tools, including WealthMagik, which resulted in an increase in average session time from 20 to 90 seconds• Collaborated with developers and content creators to optimize website's organic search features• Monitored and analyzed the company's marketing performance, developing and implementing initiatives that led to a 600% increase in the firm's main application downloads• Delivered lectures to investors and students, educating them about market trends, investment opportunities, and the company's product offerings.

• Developed and implemented a comprehensive digital marketing strategy, including the establishment of paid advertising campaigns on Facebook and Google• Monitored and analyzed the company's marketing performance, developing and implementing initiatives that led to a 600% increase in the firm's main application downloads• Developed a detailed financial forecast for the business unit, ensuring alignment with the proposed marketing plan and budget, to effectively manage financial resources and achieve strategic objectives.

• Authored comprehensive product manuals for the website wealthmagik.com, detailing all features and their benefits to enhance user understanding and experience• Conducted thorough competitor analysis to identify their strategies, pinpointed areas of concern, and provided insightful recommendations to enhance our competitive edge.