(*Contractual - 12 months, Reporting into the offices of the MD)- Corporate and Consumer Branding- Product Development- Business Transformation and Diversification- Design Content Strategy- Marketing and Cultural Insights

(*Contractual - 18 months, Reporting into the offices of the COO)Brand Strategy, Product Dynamics, Content Blueprint, Digital MarcomAssignment Brief: To assist the management in launching new radio frequencies, along with designing and structuring programming blueprints plus ideating and executing marketing initiatives.Contributions:- Establishing the Gen X / Gen Y positioning and defining the stationality for millennials- Branding RODP shows, establishing RJ personalities, ideating S&M identities

*(Contractual - 24 months, Consultative to the offices of the MD and Chief Editor)Assignment Brief: To recreate a fresh brand profile for the media brand; as a communications conglomerate with a developmental agenda, spotting priority content and building innovative platforms.Projects:- Sarva Jal Abhiyan ‘Water for All’, Pune No. 1 ‘Smart City Pune’- Techno (Gadgets), Speedy (Auto), Parimal (Spirit), Unmesh (Start Up), Aaswad (Food)

*(Contractual Appointment)Reviewed by the Director, TMTC - Tata Services Limited (A Tata Sons Subsidiary)Assignment Brief:To establish a knowledge core in design thinking and brand identity, positioned as a centralized service within the Tata Group, called the ‘Tata Group Design Core’ at TMTCProjects: Tata Innovista Awards, UKTI ‘Doing Business in India’, TMTC Brand Boot CampLectures: Brand Strategy, Design Application, Workplace Diversity, Corporate IdentityConsultations: Tata Motors (Passenger Vehicles), Tata Steel (Long & Flat Products)

* General Manager - Strategic MarketingAppointment reporting to the office of Head (EVP) - Strategic Marketing* General Manager - Business IntelligenceAppointment reporting to the office of Head (EVP) - New Media Initiatives01. Brand Management and Product Development (NPD)Purview: Core Brands (HT Media Limited, Hindustan Times) + Niche Brands (Mint, Brunch, Anokhi)Function: Brand Management, Marketing Solutions, Group NPD and Product P&L02. Media Property IPRs (Ideation Blueprints to Execution Templates)Knowledge Leadership: Hindustan Times Leadership Summit 2008, 2009, 2010, 2011& 2012; Mint Luxury Confluence 2011 & 2012; Brunch Dialogues Mar 2012 & Sep 2012, The Magic of Print 2012Branded Entertainment: HT City Crystals 2009, 2010 & 2011; HT City Youth Nexus 2010 & 2011; Fever Unplugged Concert Series; Fever Tree of Wishes; HT Brunch Cinemascope (Proposed)

* Position reporting to the Executive Vice President, Strategy & Planning_Incubating the regional channel footprint (market and content)- Inventory pricing and revenue assessment from the desired client base- Content structure and program design for the desired target group_Designing ‘branded entertainment’ solutions for GECs- Core - Joint Properties, Special Features, Brand Placement, Product Integration - Support - Client Sponsored Segments (AFPs) and Live Marketing Platforms (IPRs)

* Position reporting to the CEO Marketing celluloid entertainment services (film distribution and movie exhibition)viz. E-City Entertainment and E-City Films - under the E-City Ventures umbrella._Consumer (Brands: Fun Cinemas, Fun Gaming, Fun Rewards)Brand, Creative, Media, Activation- 25 movie premieres, 6 movie promotions, 5 movie festivals- 8 new property launches (Delhi (5), Agra, Panipat, Gulbarga) _Corporate (Entities: E-City Ventures, E-City Entertainment, E-City Films)Corporate Branding, Verticals Strategy, Forum Representation- CII The Big Picture Summit 2005 & 2006, FICCI Frames 2005 & 2006- Cinema India Expo 2006, India Retail Forum 2006

*(Contractual Assignment)Position reporting jointly to the Managing Editor and Head - MarketingDeveloping brand initiatives and special features for corporate brands on the business news and features platform, as a joint effort between programming and commercial._Reactive Business - Co-Pitched, Packaged and Produced Branded Content InitiativesSpeed Auto Show, Bacardi Lounge, Asian Paints Living Your Space _Proactive Business - Content Packaging and Brand Alliances of Special Features That’s Entertainment, Master Strokes, Budget Tightrope

* Position reporting jointly to the Editor (Supplements) and Branch Head