David Snodgrass Email & Phone Number

Columbus, Oh, Us

Charlotte, North Carolina, Us

Creating the strategy and organization structure/capabilities to lead the organization towards a northstar experience.• Through analyzing customer & employee feedback, prior research and in-store shadowing created Experience Principles (Customer & Employee) to guide decision making and enhance measurement (beyond NPS)• Kicking off deeper research on motivators/goals/concerns to enrich segments/personas• Aligning cross-functional understanding through workshops with departments that own parts of the customer and employee journey• Creating basic workflow for DesignOps as scope and size of team grows

King Of Prussia, Pa, Us

Provide contract and freelance UX (User Experience), IA (Information Architecture), UI (User Interface) and Digital Product Strategy expertise to clients.

Columbus, Ohio, Us

•Infuse user-centered practices into the DNA of the Offor Health family of brands•Lead all UX Design, Service Design, UX Research and UI design for the value streams forming the backbone of service delivery.•Structure, staff and nuture design and research org•Operationalize design and research practices to inform company strategy

Provide contract and freelance UX (User Experience), IA (Information Architecture), UI (User Interface) and Digital Product Strategy expertise to clients.Union Home Mortgage (Digital Transformation & User Experience Strategy - Interim Chief Digital Officer)PhaseChange (UX Strategy, Architecture & Design)State of Ohio (Innovate Ohio Platform - UX Practice Director)JPMorgan Chase (UX Lead - Consultant)

Columbus, Oh, Us

Led Experience Strategy for all eCommerce, in-store digital and associate digital touch points.• Kicked off the creation and led process of bringing to life the first Design system bringing consistency and accessibility to brand experiences• Mapped Brand Aspirations to tangible Experience Principles• Introduced a Scaled Agile methodology to the Product team resulting in the founding of a dedicated Technology Innovation team.• Worked closely with executive stakeholders, product managers and vendors to ensure user and business goals aligned• Structured & cultivated a Product Design/UX/UI team• Aligned digital content team to WCAG AA standards• Led the efforts on key in-store digital experiences• Architected the Experience Framework for Associate facing application ecosystem

Minnetonka, Mn, Us

Led the UX Strategy across multiple projects including a new transformational initiative consolidating 60+ platforms into a single cohesive platform including B2B eCommerce and communication workflow applications.• Strategize and direct the implementation of the company's first enterprise dedicated Product/Feature/UX research function.• Manage allocation and output of 12 distributed UX team members (Researchers, Leads and Designers)• Collaborated with product and marketing to drive the strategy around the product ecosystem including an Agile innovation methodology.• Led a patient-facing initiative for the healthcare application group including UX & accessibility standards and Design System to maintain consistency of future work.* Strategized UX approach to discover and resolve issues in an order management system resulting in a 25% reduction in labor cost (drastically reducing seasonal workforce hiring and expansion of order entry group)

Minnetonka, Mn, Us

Led the UX Strategy across multiple projects including a new transformational initiative consolidating 60+ platforms into a single cohesive platform including B2B eCommerce and communication workflow applications.• Conceive and implement first company-wide design system.• Advocate and guide the direction of company's first UI pattern library.• Manage allocation and output of 10 distributed UX team members (Researchers, Leads and Designers)

Provide contract and freelance UX (User Experience), IA (Information Architecture), UI (User Interface) and Digital Product Strategy expertise to clients.Ameriprise Financial (UX Lead Strategist & Designer)Data-Blitz (UX Lead Strategist & Designer)Target (Go to Cloud Initiative - UX Lead Strategist & Designer)

Responsibility and accountability for all creative and user experience direction, merging client branding with maximized program response and conversion. • Planned and implementing a phased revamp of UX/UI standards and processes, including the introduction of wire framing, application pattern libraries, prototyping and design-in-browser concepts to update client engagement and interaction.• Introduced a mobile-first, responsive design approach to all application properties both for design and feature consideration by educating key stakeholders and clients.• Working closely with the Technical Architect created a component library that evolved into a white labeled design system• Advocated adoption of new UI/UX ideas/functions expanding the role and impact of client branded promotional microsites, lengthening their lifespan, increasing their effectiveness and enhancing social referring. OutcomeThe increase in quality and changes to the UX/UI and creative processes, deliverables and approach improved the market position and narrowed the gap between Young America and its competitors. In addition as noted by the Young America account team and highlighted by client feedback, had a tangible impact on sales, leads and client interest. Notable HighlightHolding a UX/UI webinar for our largest client to educate key client stakeholders on mobile-first, responsive and targeted user experience.

Eagan, Minnesota, Us

With minimal onboarding, rescued a failing eCommerce re-platforming effort by rapidly intaking the project architecture, managing the day-to-day tasks of the resources across two vendors, and leveraging expertise in half of the new platform to solve issues with the vendor’s solution.• Owner of all new eCommerce-Web-Mobile initiatives from planning through execution including defining requirements, vendor selection and architecture • Constructed a 5-year plan for the eCommerce-Web-Mobile platforms projecting needed infrastructure changes, platform/architectural updates, targeted standards and necessary capabilities for the eCommerce-Web-Mobile Team to capitalize on emerging market opportunitiesResulted in:22% increase in conversion rate from old site to new site35% increase in page views with slightly lower time on site50% improvement in site performanceUI/UX champion• Mentored internal resources, introducing them to tools and methods (wireframes, personas and user testing) to develop their UX practice internally.• Introduced responsive design teaching internal resources both basic and advanced methodologies.

Led boutique digital marketing agency leveraging virtual partners and contractors to deliver integrated solutions to growth focused clients. Responsible for Creative, UX, development strategy and deliverables for a variety of clients.

Bloomington, Mn, Us

Taught coursework in Web Design, Web Programming, Marketing andPortfolio Review. Topics included: HTML, Cold Fusion, PHP, CSS,Dreamweaver, Flash, Photoshop, Illustrator, SEOUpdated web development curriculum to match industrystandards and practices.Mentored students in refining their portfolios, findingemployment and revising resumes.

Kitchener, Ontario, Ca

Minneapolis And St. Paul, Minnesota, Us