Jenny Super Email & Phone Number

Fort Worth, TX, US

The Super Consulting Group partners with brand manufacturers and specialty retail leaders to assist with their ecommerce strategy, business management / P&L, digital marketing, omnichannel and operations to drive results and deliver profits. We bring a holistic consumer experience approach backed by 25 years of selling direct to consumers.

Melbourne, Victoria, AU

Weatherbeeta is the world’s largest supplier of equestrian goods, owning and distributing a range of leading brands including WeatherBeeta, Dublin, Roma, Saxon, Korsteel, Kincaid and Collegiate.

Fort Worth, Texas, US

Defined the business strategy, P&L development, and execution of the direct channel business unit to include company owned ecommerce and retail stores. Drove double-digit top line and bottom line growth.Led the transformation of the dickies.com platform on Demandware/Salesforce to elevate the overall brand experience through improved photography, product.

Established a multi-channel brand, solidified relationships with bean and packaging suppliers, forged a marketing and communication strategy, and build awareness with promotions, advertising, and social media. Gained 24% market share.

Lexington, KY, US

Oversight and leadership of sales, marketing, merchandising, creative services, and customer management with P&L responsibility for direct selling, catalog and e-commerce channels. Responsible for strategic leadership and management of the brand across the organization.

Hershey, Pennsylvania, US

P&L responsibility and functional oversight for sales, marketing, manufacturing, production, operations, distribution, IT, financial planning, human resources and seasonal out-sourcing partners. Leveraged the iconic Hershey brands to create unique gifting experience through retail and online / e-commerce channels without competing against Hershey's primary.

Charlottesville, VA, US

Full P&L responsibility for the $48mm business unit and managed the $70mm brand. Set the strategy and directed merchandising, marketing and creative functions for the State Line Tack and Wiese catalogs and their respective e-commerce sites. Directed national sponsorships and advertising programs, and managing a staff of 13.

Turned Hershey Direct profitable with the first year by setting the strategic direction of the business unit, driving sales through cost-effective marketing programs, reducing operational expense, and improving customer satisfaction. Oversaw the activities of 16 full time and 75 part time staff.

Contributed to the success of the Wolferman's mail order channel, growing sales from $1mm to $14mm, and expanding the customer base from 30k to over 800k buyer names. Directed the marketing (~$5mm), merchandising (~$4mm), and customer service/distribution (~$2mm) budgets.

Mba

Bba, Direct Marketing