Jenny Super

Jenny Super Email and Phone Number

Consumer Advocate | P&L Owner | Sales & Marketing | Ecommerce Business Executive | Previous Division Leader at WeatherBeeta, Dickies, Aramark, Hershey @ Fort Worth, TX, US
Fort Worth, TX, US
Jenny Super's Location
Fort Worth, Texas, United States, United States
Jenny Super's Contact Details

Jenny Super personal email

n/a
About Jenny Super

Senior executive with full P&L responsibility for orchestrating strategy, operations and talent to deliver exceptional business results. Personal leadership style focused on corporate goals, industry leadership, and organizational growth. Recognized leader of innovative marketing programs with a passion for excellence.. . . . . .Executive leadership, ecommerce, digital marketing, direct to consumer, online marketing, catalog, retail , general management, strategic planning, P&L responsibility, ecommerce strategy, technology solutions, brand marketing, channel marketing, market research, go-to-market strategy, data analysis, data insights, digital analytics, performance marketing, creative direction, content strategy, online experience, customer experience, event marketing, sponsorship marketing , endorsement marketing, private label, licensed products, category management, product management, vendor management, inventory management, sales growth, business development, sales management, profitability improvement, direct to consumer operations, call center management, manufacturing, warehouse operations, process management, CRM, database development, segmentation, budgeting, team building, organizational leadership, problem solving, tactical execution, SEM, Paid Media, SEO, social media, display, email marketing, affiliate marketing, co-op advertising, trade advertising, digital technology, digital roadmap

Jenny Super's Current Company Details
The Super Consulting Group

The Super Consulting Group

Consumer Advocate | P&L Owner | Sales & Marketing | Ecommerce Business Executive | Previous Division Leader at WeatherBeeta, Dickies, Aramark, Hershey
Fort Worth, TX, US
Jenny Super Work Experience Details
  • The Super Consulting Group
    The Super Consulting Group
    Fort Worth, Tx, Us
  • The Super Consulting Group
    President / Founder
    The Super Consulting Group Apr 2017 - Present
    The Super Consulting Group partners with brand manufacturers and specialty retail leaders to assist with their ecommerce strategy, business management / P&L, digital marketing, omnichannel and operations to drive results and deliver profits. We bring a holistic consumer experience approach backed by 25 years of selling direct to consumers.
  • Weatherbeeta Group Equestrian Sporting Goods
    Vp Sales & Marketing
    Weatherbeeta Group Equestrian Sporting Goods Jul 2018 - Jul 2021
    Melbourne, Victoria, Au
    Weatherbeeta is the world’s largest supplier of equestrian goods, owning and distributing a range of leading brands including WeatherBeeta, Dublin, Roma, Saxon, Korsteel, Kincaid and Collegiate.
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  • Williamson-Dickie Mfg. Co.
    Vice President Of Direct Channel Sales
    Williamson-Dickie Mfg. Co. Aug 2011 - Apr 2017
    Fort Worth, Texas, Us
    Defined the business strategy, P&L development, and execution of the direct channel business unit to include company owned ecommerce and retail stores. Drove double-digit top line and bottom line growth.Led the transformation of the dickies.com platform on Demandware/Salesforce to elevate the overall brand experience through improved photography, product information, and product & brand storytelling. Utilized consumer insights to create a more holistic brand, theming, promotional, and personalized communication strategy to drive both customer acquisition and retention. Elevated in-store consumer experience through engaged associates, product presentation, events and media.
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  • Superlative Coffee Roasters
    Owner - Craft Roaster
    Superlative Coffee Roasters Mar 2010 - Aug 2011
    Established a multi-channel brand, solidified relationships with bean and packaging suppliers, forged a marketing and communication strategy, and build awareness with promotions, advertising, and social media. Gained 24% market share.
  • Galls - Aramark
    Vp Sales, Marketing & Customer Management
    Galls - Aramark Sep 2006 - Mar 2010
    Lexington, Ky, Us
    Oversight and leadership of sales, marketing, merchandising, creative services, and customer management with P&L responsibility for direct selling, catalog and e-commerce channels. Responsible for strategic leadership and management of the brand across the organization.
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  • The Hershey Company
    Director, Hershey Gifts
    The Hershey Company Apr 2001 - Aug 2006
    Hershey, Pennsylvania, Us
    P&L responsibility and functional oversight for sales, marketing, manufacturing, production, operations, distribution, IT, financial planning, human resources and seasonal out-sourcing partners. Leveraged the iconic Hershey brands to create unique gifting experience through retail and online / e-commerce channels without competing against Hershey's primary retailers.
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  • Petsmart Direct
    General Manager - Equine Catalogs
    Petsmart Direct Mar 1998 - Apr 2001
    Charlottesville, Va, Us
    Full P&L responsibility for the $48mm business unit and managed the $70mm brand. Set the strategy and directed merchandising, marketing and creative functions for the State Line Tack and Wiese catalogs and their respective e-commerce sites. Directed national sponsorships and advertising programs, and managing a staff of 13.
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  • Hershey Foods Corporation
    Asst. General Manager - Hershey Direct
    Hershey Foods Corporation Feb 1996 - Mar 1998
    Turned Hershey Direct profitable with the first year by setting the strategic direction of the business unit, driving sales through cost-effective marketing programs, reducing operational expense, and improving customer satisfaction. Oversaw the activities of 16 full time and 75 part time staff.
  • Sara Lee
    Mail Order Marketing Manager, Wolferman'S
    Sara Lee 1985 - 1996
    Contributed to the success of the Wolferman's mail order channel, growing sales from $1mm to $14mm, and expanding the customer base from 30k to over 800k buyer names. Directed the marketing (~$5mm), merchandising (~$4mm), and customer service/distribution (~$2mm) budgets.

Jenny Super Skills

P&l Management E Commerce Management Merchandising B2b Marketing Strategy Leadership Marketing Direct Marketing Market Planning Strategic Planning Strategy Crm Cataloging Executive Management Sales Digital Marketing Online Advertising Business To Business B2c Marketing Direct Mail Customer Satisfaction Customer Retention Sales Management Product Development Business Development Search Engine Optimization Search Engine Marketing Email Marketing Online Marketing Customer Service Customer Relationship Management Multi Channel Marketing Email Strategy Brand Management Retail Presenter Integrated Brand Marketing Advertising Customer Acquisition Account Management Integrated Marketing Business Strategy Social Media Marketing Cross Functional Team Leadership Strategic Partnerships Lead Generation Customer Insight

Jenny Super Education Details

  • Rockhurst University
    Rockhurst University
    Mba
  • University Of Missouri-Kansas City
    University Of Missouri-Kansas City
    Direct Marketing

Frequently Asked Questions about Jenny Super

What company does Jenny Super work for?

Jenny Super works for The Super Consulting Group

What is Jenny Super's role at the current company?

Jenny Super's current role is Consumer Advocate | P&L Owner | Sales & Marketing | Ecommerce Business Executive | Previous Division Leader at WeatherBeeta, Dickies, Aramark, Hershey.

What is Jenny Super's email address?

Jenny Super's email address is je****@****per.com

What schools did Jenny Super attend?

Jenny Super attended Rockhurst University, University Of Missouri-Kansas City.

What skills is Jenny Super known for?

Jenny Super has skills like P&l Management, E Commerce, Management, Merchandising, B2b, Marketing Strategy, Leadership, Marketing, Direct Marketing, Market Planning, Strategic Planning, Strategy.

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