Michael Suphanbat Email & Phone Number

Los Angeles, Ca, Us

Santa Monica, California, Us

Los Angeles, Ca, Us

GOGOPIX is creating the future of music videos. Working with the founder/CEO, advising on the go-to-market strategy for this new offering by focusing on the value delivered for artists and labels. Additionally, articulating the company's vision and value for an investor audience.

Los Angeles, Ca, Us

- Led cross-functional launch strategy for the next generation point-of-sale (POS) system for restaurants, including developing messaging and positioning, packaging, thought leadership, demand generation and brand strategy.- Developed a new scheduled product release cycle that has increased alignment across core functions including product, marketing, sales, onboarding, operations and customer success.- Guided the expansion of user research to include a scaled VOC motion connected to customer support, marketing and product intake processes to inform the product roadmap.- Organized the key product-value drivers into company-level foundational messaging pillars.

Denver, Colorado, Us

- Led go-to-market strategy for a new subscription offering, including developing messaging and positioning, pricing, packaging, sales enablement and collaboration across marketing for full amplification of this new offering in all marketing channels.- Drove content strategy and programming for our debut product launch virtual event, including narrative development and product positioning, sales enablement and integration with demand generation strategies.- Spearheaded the creation of a new product-led corporate narrative and positioning with the CEO and other members of the executive team.- Established cross-functional alignment to enable multi-channel product launch campaigns, resulting in one key feature relaunch that drove 3x adoption over pre-launch levels.- Guided the establishment of a scaled VOC motion connected to customer support, marketing and product intake processes to inform the product roadmap.- Overhauled in-product marketing, leveraging in-app guidance/product tours, customer data platform, segmentation-based messaging and product onboarding resulting in 10% lift in key feature adoption.

Dublin 1, Ie

First dedicated product marketing hire, chartered with building a scalable GTM motion supporting an aggressive launch cycle supporting the company’s evolution from a single product offering to a holistic sports data platform.Key Accomplishments:- Led and directed the launch of 3 new product offerings, including: positioning, messaging, narrative development, sales collateral, demand generation / content strategy and PR strategy. These launches resulted in a 30% increase in average order value.- Partnered with demand generation, content marketing, PR and comms to drive strategic corporate narratives grounded in product capabilities, securing more than a dozen new top tier logos globally.- Scaled the team from 0 to 5 hires in 6 months while maintaining a high talent bar.- Served as a key contact with our largest US-based professional sports league and collegiate conference customers for co-marketing, change management and strategic communications.

In this role, I was responsible for all marketing activities that enabled Quibi’s sales team to take the advertiser-facing offering to market. This included formulating our go-to-market strategy and creating the marketing plan that would drive awareness and interest in the advertising opportunities on this unique platform.Key Accomplishments:- Formulated Quibi’s value proposition for advertisers.- Partnered with Product and Engineering teams to prioritize feature development and publish a future-looking product roadmap. Translated product capabilities into client benefits and incorporated in marketing tactics.- Created the sales narrative, positioning and messaging that was presented to over 50 of the world’s largest brands (including Google, P&G, General Mills, T-Mobile, Pepsi and more). - Built the B2B marketing strategy and plan to target the advertiser audience, including tactics such as events, executive speaking, PR, strategic communications and client councils.

New York, New York, Us

Promoted to lead cross-product go-to-market motions for AOL/Verizon Media's programmatic platforms and media brands. Set the product marketing strategy for our offerings. Worked cross-functionally across marketing, sales and product to build broad awareness through channels such as direct sales conversations, press, and regional and tentpole events.Key Accomplishments:- Defined new value proposition, positioning, messaging and sales narrative for a unified programmatic advertising platform, resulting in consecutive years of >30% revenue growth. - Led the go-to-market process (GTM strategy, sales enablement, positioning and collateral/marketing materials) for a variety of media products, including AOL’s video slate, Microsoft’s advertising portfolio, and a millennial-focused mobile video platform.- Managed teams of product marketers (team ranged from 3 - 12 people) and provided guidance, mentorship and feedback to foster individual growth and professional development.- Led analyst relations (AR) strategy resulting in recognition by Forrester and Gartner for our product strategy and vision.

New York, New York, Us

In this role, I led a team of product marketers that supported AOL's individual programmatic advertising products. Oversaw the go-to-market process for product and feature launches across this portfolio of products, including value proposition development, positioning, messaging, sales enablement and all external-facing collateral.Key Accomplishments:- Created overall platform narrative, positioning, sales materials and led sales enablement for annual product launches. Result: Drove >$200M in incremental sales on the programmatic platform and differentiated AOL Platforms as a leader, recognized in nearly 100 press articles.- Drove supply-side platform go-to-market and led the marketing efforts for roll-out in partnership with product management, marketing and sales/business leadership.

I was the product marketer responsible for our core product offering for digital publishers, and worked cross functionally with product, sales and marketing to set the go-to-market strategy for the offering. This included refining our value proposition, creating and updating sales collateral as necessary, updating messaging and leading sales enablement efforts.Key Accomplishments:- Updated value proposition, positioning and narrative to reflect the evolution of the company’s core product offering.- Created the core positioning, go-to-market strategy, and multi-channel marketing plan to roll-out a new mobile product offering.- Collaborated with product management, client services and sales teams to develop customer-facing collateral (One Sheets, PowerPoint Presentations, Case Studies and Blog Content) that communicated the features and benefits of current products.

Collaborated with a fellow student to deliver strategy, marketing and financial analysis services to technology start-ups. Created marketing materials and a business development plan. Result: Obtained 3 clients for short-term consulting work while in business school.Key Accomplishments:- Wrote Product Requirements Document for a niche industry social network.- Conducted market sizing and financial modeling/valuation for a new social media site; prepared investor presentations and a one-page investment opportunity summary.

Montreal, Quebec, Ca

- Advised a Child Protection Agency on the impacts of a new case management system on existing business processes as part of a system implementation project.- Led team of cross-functional client staff (case management, finance, reporting and technology) to prepare end-users for the implementation of a new, enterprise-wide case management system and recommended process changes to agency executive staff for approval.

- Designed an integrated call center solution for Child Support Collection Agency as part of a customer experience improvement project.- Synthesized end user requirements and built a customized call center application. Defined requirements, developed wireframes and tested the application for state-wide roll-out.

Sacramento, Ca, Us

- As part of a $40M investment technology integration project, supported the Project Manager in the management of multiple contractors/consultants in the implementation of the project.- Managed budget, project schedule and deliverables. Ensured compliance with contract and statements of work.

Mba, Marketing And Strategy

Bachelor Of Science - Bs, Biochemistry/Chemistry