GOGOPIX is creating the future of music videos. Working with the founder/CEO, advising on the go-to-market strategy for this new offering by focusing on the value delivered for artists and labels. Additionally, articulating the company's vision and value for an investor audience.

- Led cross-functional launch strategy for the next generation point-of-sale (POS) system for restaurants, including developing messaging and positioning, packaging, thought leadership, demand generation and brand strategy.- Developed a new scheduled product release cycle that has increased alignment across core functions including product, marketing, sales, onboarding, operations and customer success.- Guided the expansion of user research to include a scaled VOC motion connected to customer support, marketing and product intake processes to inform the product roadmap.- Organized the key product-value drivers into company-level foundational messaging pillars.

- Led go-to-market strategy for a new subscription offering, including developing messaging and positioning, pricing, packaging, sales enablement and collaboration across marketing for full amplification of this new offering in all marketing channels.- Drove content strategy and programming for our debut product launch virtual event, including narrative development and product positioning, sales enablement and integration with demand generation strategies.- Spearheaded the creation of a new product-led corporate narrative and positioning with the CEO and other members of the executive team.- Established cross-functional alignment to enable multi-channel product launch campaigns, resulting in one key feature relaunch that drove 3x adoption over pre-launch levels.- Guided the establishment of a scaled VOC motion connected to customer support, marketing and product intake processes to inform the product roadmap.- Overhauled in-product marketing, leveraging in-app guidance/product tours, customer data platform, segmentation-based messaging and product onboarding resulting in 10% lift in key feature adoption.

First dedicated product marketing hire, chartered with building a scalable GTM motion supporting an aggressive launch cycle supporting the company’s evolution from a single product offering to a holistic sports data platform.Key Accomplishments:- Led and directed the launch of 3 new product offerings, including: positioning, messaging, narrative development, sales collateral, demand generation / content strategy and PR strategy. These launches resulted in a 30% increase in average order value.- Partnered with demand generation, content marketing, PR and comms to drive strategic corporate narratives grounded in product capabilities, securing more than a dozen new top tier logos globally.- Scaled the team from 0 to 5 hires in 6 months while maintaining a high talent bar.- Served as a key contact with our largest US-based professional sports league and collegiate conference customers for co-marketing, change management and strategic communications.

In this role, I was responsible for all marketing activities that enabled Quibi’s sales team to take the advertiser-facing offering to market. This included formulating our go-to-market strategy and creating the marketing plan that would drive awareness and interest in the advertising opportunities on this unique platform.Key Accomplishments:- Formulated Quibi’s value proposition for advertisers.- Partnered with Product and Engineering teams to prioritize feature development and publish a future-looking product roadmap. Translated product capabilities into client benefits and incorporated in marketing tactics.- Created the sales narrative, positioning and messaging that was presented to over 50 of the world’s largest brands (including Google, P&G, General Mills, T-Mobile, Pepsi and more). - Built the B2B marketing strategy and plan to target the advertiser audience, including tactics such as events, executive speaking, PR, strategic communications and client councils.

Promoted to lead cross-product go-to-market motions for AOL/Verizon Media's programmatic platforms and media brands. Set the product marketing strategy for our offerings. Worked cross-functionally across marketing, sales and product to build broad awareness through channels such as direct sales conversations, press, and regional and tentpole events.Key Accomplishments:- Defined new value proposition, positioning, messaging and sales narrative for a unified programmatic advertising platform, resulting in consecutive years of >30% revenue growth. - Led the go-to-market process (GTM strategy, sales enablement, positioning and collateral/marketing materials) for a variety of media products, including AOL’s video slate, Microsoft’s advertising portfolio, and a millennial-focused mobile video platform.- Managed teams of product marketers (team ranged from 3 - 12 people) and provided guidance, mentorship and feedback to foster individual growth and professional development.- Led analyst relations (AR) strategy resulting in recognition by Forrester and Gartner for our product strategy and vision.

In this role, I led a team of product marketers that supported AOL's individual programmatic advertising products. Oversaw the go-to-market process for product and feature launches across this portfolio of products, including value proposition development, positioning, messaging, sales enablement and all external-facing collateral.Key Accomplishments:- Created overall platform narrative, positioning, sales materials and led sales enablement for annual product launches. Result: Drove >$200M in incremental sales on the programmatic platform and differentiated AOL Platforms as a leader, recognized in nearly 100 press articles.- Drove supply-side platform go-to-market and led the marketing efforts for roll-out in partnership with product management, marketing and sales/business leadership.

I was the product marketer responsible for our core product offering for digital publishers, and worked cross functionally with product, sales and marketing to set the go-to-market strategy for the offering. This included refining our value proposition, creating and updating sales collateral as necessary, updating messaging and leading sales enablement efforts.Key Accomplishments:- Updated value proposition, positioning and narrative to reflect the evolution of the company’s core product offering.- Created the core positioning, go-to-market strategy, and multi-channel marketing plan to roll-out a new mobile product offering.- Collaborated with product management, client services and sales teams to develop customer-facing collateral (One Sheets, PowerPoint Presentations, Case Studies and Blog Content) that communicated the features and benefits of current products.

Collaborated with a fellow student to deliver strategy, marketing and financial analysis services to technology start-ups. Created marketing materials and a business development plan. Result: Obtained 3 clients for short-term consulting work while in business school.Key Accomplishments:- Wrote Product Requirements Document for a niche industry social network.- Conducted market sizing and financial modeling/valuation for a new social media site; prepared investor presentations and a one-page investment opportunity summary.

- Advised a Child Protection Agency on the impacts of a new case management system on existing business processes as part of a system implementation project.- Led team of cross-functional client staff (case management, finance, reporting and technology) to prepare end-users for the implementation of a new, enterprise-wide case management system and recommended process changes to agency executive staff for approval.

- Designed an integrated call center solution for Child Support Collection Agency as part of a customer experience improvement project.- Synthesized end user requirements and built a customized call center application. Defined requirements, developed wireframes and tested the application for state-wide roll-out.

- As part of a $40M investment technology integration project, supported the Project Manager in the management of multiple contractors/consultants in the implementation of the project.- Managed budget, project schedule and deliverables. Ensured compliance with contract and statements of work.