Michael Suphanbat Email & Phone Number

Los Angeles, CA, US

Santa Monica, California, US

Los Angeles, CA, US

GOGOPIX is creating the future of music videos. Working with the founder/CEO, advising on the go-to-market strategy for this new offering by focusing on the value delivered for artists and labels. Additionally, articulating the company's vision and value for an investor audience.

Los Angeles, CA, US

- Led cross-functional launch strategy for the next generation point-of-sale (POS) system for restaurants, including developing messaging and positioning, packaging, thought leadership, demand generation and brand strategy.- Developed a new scheduled product release cycle that has increased alignment across core functions including product, marketing.

Denver, Colorado, US

- Led go-to-market strategy for a new subscription offering, including developing messaging and positioning, pricing, packaging, sales enablement and collaboration across marketing for full amplification of this new offering in all marketing channels.- Drove content strategy and programming for our debut product launch virtual event, including narrative.

Dublin 1, IE

First dedicated product marketing hire, chartered with building a scalable GTM motion supporting an aggressive launch cycle supporting the company’s evolution from a single product offering to a holistic sports data platform.Key Accomplishments:- Led and directed the launch of 3 new product offerings, including: positioning, messaging, narrative.

In this role, I was responsible for all marketing activities that enabled Quibi’s sales team to take the advertiser-facing offering to market. This included formulating our go-to-market strategy and creating the marketing plan that would drive awareness and interest in the advertising opportunities on this unique platform.Key Accomplishments:- Formulated.

New York, New York, US

Promoted to lead cross-product go-to-market motions for AOL/Verizon Media's programmatic platforms and media brands. Set the product marketing strategy for our offerings. Worked cross-functionally across marketing, sales and product to build broad awareness through channels such as direct sales conversations, press, and regional and tentpole events.Key.

New York, New York, US

In this role, I led a team of product marketers that supported AOL's individual programmatic advertising products. Oversaw the go-to-market process for product and feature launches across this portfolio of products, including value proposition development, positioning, messaging, sales enablement and all external-facing collateral.Key Accomplishments.

I was the product marketer responsible for our core product offering for digital publishers, and worked cross functionally with product, sales and marketing to set the go-to-market strategy for the offering. This included refining our value proposition, creating and updating sales collateral as necessary, updating messaging and leading sales enablement.

Collaborated with a fellow student to deliver strategy, marketing and financial analysis services to technology start-ups. Created marketing materials and a business development plan. Result: Obtained 3 clients for short-term consulting work while in business school.Key Accomplishments:- Wrote Product Requirements Document for a niche industry social.

Montreal, Quebec, CA

- Advised a Child Protection Agency on the impacts of a new case management system on existing business processes as part of a system implementation project.- Led team of cross-functional client staff (case management, finance, reporting and technology) to prepare end-users for the implementation of a new, enterprise-wide case management system and.

- Designed an integrated call center solution for Child Support Collection Agency as part of a customer experience improvement project.- Synthesized end user requirements and built a customized call center application. Defined requirements, developed wireframes and tested the application for state-wide roll-out.

Sacramento, CA, US

- As part of a $40M investment technology integration project, supported the Project Manager in the management of multiple contractors/consultants in the implementation of the project.- Managed budget, project schedule and deliverables. Ensured compliance with contract and statements of work.

Mba, Marketing And Strategy

Bachelor Of Science - Bs, Biochemistry/Chemistry