Lead Applied Data Scientist
CurrentPart of Customer & Marketing team. We design targeting propositions to attract customers towards our products with the best offers and discounts through paper and digital coupons.We leverage data driven insights to enhance customer experience and drive business growth.We develop innovative strategies and deploy targeted coupon campaigns to boost trade.This drives incremental sales and uplifts. We also come up with creative frameworks to understand the best possible deal to be given to customers through campaigns running through out the year.