Supriya Dasari Email & Phone Number

Luton, GB

• Responsible for implementing a new Customer Relationship Management to transform company practices into a cost-effective solution, leading to efficient processes and enhanced user experience within the digital.
• Conducted comprehensive business process analysis and requirements gathering for the customer relationship management system implementation, focusing on the sales process to identify inefficiencies and improvement areas.
• Utilised UML to map and visualize the existing AS IS sales processes, identifying bottlenecks and areas needing improvement.
• Mapped out optimised sales processes TO BE using BPMN models, introducing automation and streamlined workflows that significantly reduced manual effort and improved accuracy.
• Designed wireframes using Balsamiq Cloud to enhance the customer relationship management's user interface, ensuring an intuitive and user-friendly experience for end-users, particularly in the management of customer.
• Created and managed agile user stories and requirements to guide the project execution, ensuring alignment with business goals and timely delivery.

• Specialised in leveraging data analysis and marketing strategies to enhance online presence, drive user engagement, and optimize campaign performance for real estate properties, including HMOs and service accommodations.
• Analysed the end-to-end process of creating digital marketing campaigns, including metrics such as click-through and conversion rates, to optimise targeting, messaging, and channels, enhancing online presence and.
• Conducted market research and competitor analysis focused on specific real estate property types.
• Oversaw social media platforms using tools like Buffer and CoSchedule to schedule posts, create content calendars, and engage followers. Implemented systems and processes to ensure consistent and impactful.
• Utilised Mixpanel to monitor, analyse, and optimise campaign performance metrics. Identified key trends, tracked user interactions, and provided actionable insights to drive continuous improvement.
• Collaborated with cross-functional teams to align marketing with business goals in real estate.

• Led market share analysis for the mobile app, identifying growth opportunities and refining market positioning.
• Conducted extensive market research to understand market dynamics, customer personas, and competitive landscape.
• Drafted competitive and market share analyses for mobile app UX features.
• Developed user personas for a diverse consumer base of VR products.
• Leveraged research findings to drive decision-making processes and propose new feature enhancements.
• Orchestrated user feedback collection efforts and cultivated strong relationships with stakeholders to gather insights and refine product strategies.

• Led the development of the Health & Wellness division at Vizila, serving as the primary point of contact and formulating a comprehensive product roadmap aligned with business strategy.
• Designed customer segmentation and category tree for 15 distinct lifestyles, such as Nomadic and Sustainable, contributing to targeted marketing strategies and enhanced customer engagement.
• Collaborated closely with the product manager on market intelligence reports, business plans, and business case development.
• Analyzed market trends for healthcare and wellness verticals to inform strategic decision-making.
• Developed product pricing strategies and collaborated on UX design to maximize market penetration and enhance user experience.
• Defined key product and solution requirements to address significant customer pain points effectively.

I was actively involved in coordinating and planning marketing and communications activities in collaboration with the Marketing Team. This included conducting thorough market research to identify suppliers and participating in business planning and strategy meetings to contribute valuable insights. Additionally, I played a key role in researching.

Product Management

• Product Teardown: Deconstructed products like WhatsApp, HealthifyMe, Udemy, and YouTube to understand their core features, strategic.

Masters In International Business, International Business