Supriyo Sen Mba Email & Phone Number

Toronto, On, Ca

• Executing B2B marketing strategies to enhance company profile and establish key relationships in Nutraceutical, Food and Sports Nutrition industry. • Managing operations and supply chain with aim to increase efficiency and bottom lines.• Demand planning and sourcing ingredients globally. • Lead generation through SEM & SEO and enhancing company’s B2B social media presence.• Developing new businesses & exploring new business opportunities for the company

Burlington, Ontario Canada

• Prepared and managed 200 + projects & critical paths over 8 years of new products launches, artwork and product updates for private label & Control brands in Canada -Life Brand (Shoppers Drug Mart), Equate (Walmart), Exact ( Loblaw), Rexall ( Katz group), Personnelle (Jean Coutu), Costco etc..• Launched and marketed 30+ products under various categories - Cosmetics, OTC, Medical devices and others. The pre-launch review included market research, regulatory status review in Canada, competitive analysis identifying gaps and recommendations on pricing, volume potential etc.• Established Carry Clean as a leading brand in in the Trial & Travel dental accessories segment. Assisted key account team in listing Carry Clean products at leading retailers – Walmart, Loblaws, London Drugs, Safeway, Rexall,etc. • Managed and marketed BeKoool, a niche brand in the Cough & Cold category, resulting in 20%+ POS growth each year at a leading drug retailer in Canada.• Core member of team that built a multi-million dollar private label business for the company, growing annually at 15%+ from 2007 to 2014, making it one of the leading private label vendors in Canada. Operations:• Effectively managing projects and processes with diverse cross functional teams of vendors, retailers, regulatory, logistics etc. • Adept at sourcing from International markets – USA, Europe, China etc. • Developed forecasts and managed inventory • In-depth knowledge and strong experience working with retailer portals (Vendor board, Focus, Retail link etc.)• Organized and submitted RFP’s issued by retailers- pricing, volumes, technical data, factory and products audits, product samples etc. for all key retailers in Canada.Regulatory Experience: • Coordinated and prepared information on regulatory aspects of the private label business & Health Canada Audits. • Involved in the product (DIN, NPN, MDL, Cosmetics notifications) and company licensing process (DEL, EL, MDEL) with Health Canada.

Launching company brands and meeting company budgets for Export division in international markets – Russia, Central Asia & Baltic markets. • Launched 6 brands in the semi selective fragrance category in Russia, Finland, Baltic’s & Central Asian region by establishing and managing distributor networks.• Established the Fragrance brand - Antonio Banderas – ranked #1 in its market segment within 3 years.• Developed and implemented successful Media (National TV & Print) and promotional campaigns for AB, Mango & Barbie fragrances along with successful event promotions & PR launches. • Established a multi-million dollar business in first two years growing more than 300% each year; consolidating the business and consistently achieving company budgets.

Marketing, Sales and distribution of brands in Russia• Developed Nationwide sales and Distribution structure achieving a double digit yearly turnover growth.• Implemented trade marketing activities & store level stock control processes at 180 plus Key accounts. • Managed a sales and trade marketing force of 58 people.• Developed working relations and listed brands with all the 30 plus major wholesalers.

Brand launches and new business development of the food division in Russia.• Launched 4 food products under the brand “Michta Gurmana” targeted to the middle-class consumers in the Russian Market. • Developed brand concepts, packaging and communication tools for “Michta Gurmana”. • Established trade channels and built sales volumes for the product portfolio by development of distribution systems and brand communication to the trade and consumers by below-the-line actions.

Trade Marketing, Sales and distribution of brands in regions of Russia • Developed supply-chain and increased the brand volumes in the International filter segment by 436%in the Ural region of Russia. Achieved multi-million dollar plus turnover by the end of the tenure.• Increased retail distribution to 80%+ for key BAT brands for the Russian Market in strategic regional cities by implementing and building distribution systems.• Managed a regional Trade Marketing team; 19 persons at Ural and 21 persons at St. Petersburg. • Implemented ‘Below-the-line’ activities for brands in specific trade channels in the regions.

Trade Marketing, Sales and distribution of brands in regions of Russia • Achieved 70% + retail distribution for company brands in Far East Russia.• Recruited, trained and managed a Trade Marketing team of 5 persons at Khabarovsk city and up-country routes in Far East Russia.

Itc Ltd ( A Subsidiary Of British American Tobacco Plc.)[

• Underwent cross functional training in the organisation.

High School

B.Sc, Economics Major

Mba, Marketing