Surabhi Muralidhara Email and Phone Number
I firmly believe in the data narrative to tell stories and guide strategic decision-making. With a robust background spanning over 8 years in the financial services industry, I have acquired expertise in a wide array of areas, including business process design, product development, consulting, data science, analytics, and creative problem-solving.Few of the projects that I've worked on:1. Utilizing multiple statistical models and leveraging both internal and external data to identify potential clients, with a strong emphasis on meticulous analysis and data-driven decision-making.2. Conducting Redress Analytics to identify instances of underpayments made to customers, ensuring appropriate remediation and diligently addressing any financial discrepancies or errors that may arise.3. Recognizing cross-selling opportunities and exploring strategic avenues to promote additional products or services to existing customers.4. Engaging in customised product development tailored to the unique needs and requirements of customers, guided by bespoke transactions and services.5. Streamlining data management and implementing automation techniques to simplify processes, making them more accessible to non-technical users.My objective is to leverage my quantitative skills and business acumen to create impactful products for customers and develop effective go-to-market strategies.If our interests align, please feel free to reach out. I'm always open to engaging in fruitful conversations.
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Manager - Operations ConsultingAttezHouston, Tx, Us -
Manager - Operations ConsultingAttez Llc Oct 2023 - PresentHouston, Texas, United States
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Manager - Business ConsultingHsbc Nov 2020 - Mar 2023Bengaluru, Karnataka, India- Cross-functional role with the products and legal team; identified inadequacies in existing payment processes and redressed GBP 1.8 million in payments to customers, thus revamping the payments process.- Developed a customer acquisition model for Relationship Managers (RMs) using the customer 360 approach by leveraging existing customer relations, cross-border subsidiaries and connected parties.- Led a team of 3 data analysts in planning, process design, automation, and project… Show more - Cross-functional role with the products and legal team; identified inadequacies in existing payment processes and redressed GBP 1.8 million in payments to customers, thus revamping the payments process.- Developed a customer acquisition model for Relationship Managers (RMs) using the customer 360 approach by leveraging existing customer relations, cross-border subsidiaries and connected parties.- Led a team of 3 data analysts in planning, process design, automation, and project management of the regulatory process to identify risky customers for HSBC Global Commercial Banking (part of AML requirement). Improved efficiency in the identification of gaps and reporting by 25% saving 2 FTE.- Developed and designed KPIs to reduce and track unsuccessful cheque payments made to customers- Proactively proposed and implemented the data management process of developing an automated solution using Qlik and Python, combining 10 reports into a single user-friendly dashboard for non-tech users. Show less -
Assistant ManagerHsbc Mar 2018 - Oct 2020- Developed a logistic regression model in Python to predict the loan patterns of small business customers in the UK. Enabled RMs to drive customer campaigns for lending products- Developed a Qlik dashboard to help the Commercial Banking product team assess the sales across different product segments. This process successfully flagged potential mis-sales of 3 products globally and identified cross-sell opportunities.-Identified the negative impact of the pandemic on Trading products –… Show more - Developed a logistic regression model in Python to predict the loan patterns of small business customers in the UK. Enabled RMs to drive customer campaigns for lending products- Developed a Qlik dashboard to help the Commercial Banking product team assess the sales across different product segments. This process successfully flagged potential mis-sales of 3 products globally and identified cross-sell opportunities.-Identified the negative impact of the pandemic on Trading products – account receivables, payables, and export bills. This enabled the Commercial Banking business to develop actionable strategies to assist troubled customers by co-creating products during the pandemic.- Analyzed large sets of unstructured data using SQL and Python to build, forecast, and report on metrics that drove core banking strategy for key business initiatives Show less -
Business AnalystHsbc Sep 2016 - Mar 2018Bengaluru, Karnataka, India-Developed a predictive model (Python) to determine the digital participation and conversion amongst small Business Banking customers in the United Kingdom. This enabled a new platform to onboard Business Banking customers -
Associate AnalystHsbc Jul 2015 - Sep 2016Bengaluru, Karnataka, IndiaIdentified 20,000+ prospective clients for international subsidiary banking using Dun and Bradstreet’s data analysis tool and modelled the data to identify prospects based on priority using SAS. -
Industrial TraineeNcc Urban Infrastructure Limited May 2014 - Jul 2014Chikkaballapur, Karnataka, IndiaI had the opportunity to gain hands-on experience by working on-site, immersing myself in the world of construction and design. Through close study, observation, and active engagement, I developed a comprehensive understanding of the intricacies involved in construction processes. I actively contributed to various tasks, including creating bar-bending schedules, participating in the initial stages of plan designing, and assisting in construction management on-site. This multifaceted involvement… Show more I had the opportunity to gain hands-on experience by working on-site, immersing myself in the world of construction and design. Through close study, observation, and active engagement, I developed a comprehensive understanding of the intricacies involved in construction processes. I actively contributed to various tasks, including creating bar-bending schedules, participating in the initial stages of plan designing, and assisting in construction management on-site. This multifaceted involvement allowed me to expand my knowledge and skills in the field while actively contributing to the successful execution of building a Cancer Hospital Show less -
Summer Research InternIndian Institute Of Science May 2013 - Jul 2013I participated in a fascinating project that focused on analyzing the seismic behavior of a single-storey frame with a rigid slab and inclined legs. Our work delved into the principles of structural dynamics, allowing us to develop a comprehensive model. Subsequently, we extended our findings to multi-storey structures to investigate their response patterns in the event of an earthquake. Our ultimate goal was to identify effective measures for mitigating seismic hazards and ensuring the safety… Show more I participated in a fascinating project that focused on analyzing the seismic behavior of a single-storey frame with a rigid slab and inclined legs. Our work delved into the principles of structural dynamics, allowing us to develop a comprehensive model. Subsequently, we extended our findings to multi-storey structures to investigate their response patterns in the event of an earthquake. Our ultimate goal was to identify effective measures for mitigating seismic hazards and ensuring the safety of such structures Show less
Surabhi Muralidhara Education Details
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3.64/4.00 -
Global Business Strategy And Information Management -
Identification : The Art And Science Of Separating Causation From Correlation -
Behavioral Science Of Management -
8.87 / 10.00 -
Nagarjuna P U College93.8 % -
Nagarjuna Vidyaniketan96.4 %
Frequently Asked Questions about Surabhi Muralidhara
What company does Surabhi Muralidhara work for?
Surabhi Muralidhara works for Attez
What is Surabhi Muralidhara's role at the current company?
Surabhi Muralidhara's current role is Manager - Operations Consulting.
What schools did Surabhi Muralidhara attend?
Surabhi Muralidhara attended Indian Institute Of Management Bangalore, Rotterdam School Of Management, Erasmus University, Saïd Business School, University Of Oxford, Yale University, National Institute Of Technology Karnataka, Nagarjuna P U College, Nagarjuna Vidyaniketan.
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