Pablo Surace Email & Phone Number

New York, Ny, Us

Menlo Park, Ca, Us

Menlo Park, Ca, Us

Chief of Staff to the Chief Marketing Officer. Focused on strategy and operations, cross-org strategic projects and initiatives, and internal and external communications.

Menlo Park, Ca, Us

One of the 18 members of the global Meta Diversity Advisory Council, contributing insight and input into content policy, internal product and people programs development.

Menlo Park, Ca, Us

Lead the overall creative development, Pride Month plans, Coming Out Month and our global summit. Established the ERG brand system, led 3 global Pride@ Community Summits (900 attendants), led the “Facebook@ Stonewall” event with community leaders for World Pride, co-created and consulted on external LGBTQ+ campaigns.

Chief of Staff for Global Business Marketing & for the Chief Creative Officer of the company. Focused on critical elements of organizational strategy and operation for a team of 1500 employees across 45 offices. Led the business planning process, established business and organization priorities, implemented talent development programs, developed team’s narrative/platform, and facilitated cross-org key decision-making processes.

Consolidated ERG Chapter, growing the community 125%. Executed 20 community and volunteering activities, established 4 professional development programs. Led the global Latin@ Community Summit 2017 (500 attendants, 4.3/5 score), and the 2018 Hispanic Heritage Month internal campaign and activation.

Led the McDonald’s and J&J global partnerships, working with marketers at all levels (from CMO to new hires) to developed global-to-local strategies and processes, Innovation frameworks, and Creative transformation programs. Drove 30% revenue growth despite both client’s restructuring processes slowed down their overall marketing investment, growing 50% YoY in focus markets. Increased mobile-optimized creative quality +15pts, grew IG stories adoption +50% and co-lead 2 campaigns submitted to Cannes.

Led the Latin America partnership with PepsiCo, ABI and UL; helping marketers at all levels to become more relevant advertisers in a digital world. Doubled the revenue of the partnerships, driving 75% adoption of optimal solutions. Doubled the number of brands using FB/IG, delivering 18 campaigns that have successfully built brand measures, and tested 5 new ad formats.

Cincinnati, Ohio, Us

Regional Business Unit Leader for Charmin, Bounty, Puffs, with P&L and brand responsibility. Drove regionalization of team and business, streamlined agency structure, and led business model transformation including 350-employee production facility shutdown (recognized by Board of Directors as best in class)• +17% sales growth, gained share leadership, +16pts mix, +25pts operating margins• Established 5-year product roadmap, revamped portfolio with new paper technologies to price increase 300% in 3yrs and achieving 100% of portfolio with Purchase Intent win vs. competition.• Led evolution of global campaign (2x effectiveness vs norm) and global visual identity; launched first-ever 100%-digital branding model resulting in leading equities in market.

Cincinnati, Ohio, Us

Led the Dish Care business (Dawn, Cascade, Magistral, Salvo) in the region; responsible for profitable sales growth and brand development. Led the regionalization of the business and standardization of product launch processes across countries, created a unified capability program, and won the Brand Building Award for best product launch.• Record sales for category, recovered market share leadership after 4yrs, +15% profits.• Launched new dilute liquids portfolio, revamped bottle/sizing design to drive pricing, led development of premium line extension offerings, established 5-year innovation roadmap.• Renewed campaign under core category benefit, converged region into 1 design system, Bronze Cannes film winner.

Cincinnati, Ohio, Us

Led the Family Care business (Charmin, Bounty) in the region; responsible for profitable sales growth and brand development. Staffed and trained a new team, established a new agency model, developed new brand architecture and launched new premium proposal (winning Brand Building Award for best product launch).• Historical record sales and profits for category, led expansion to Central America.• Established 3-year product roadmap, qualifying 3 new products that significantly increased purchase intent• Revamped segmentation model, re-focused communication on key drivers to have 100% above average copy scores, and new store-first on-pack communication with PI wins

Cincinnati, Ohio, Us

Led the global insights and communication model, and the launch of upstream product technologies in GCR, AAI, LatAm, CEE+MEA; pilot-testing global team structure for P&G (later becoming GFO). Converged commercialization plans across regions; qualifying 5 new communication development processes for the company + partner agencies, developing the first globally qualified packaging design system, and producing first global TV copy. Created a “benefit to feature” framework to guide product development, established 10-year product vision and roadmap to reach it, and qualified 3 new Purchase intent-winning products.

Cincinnati, Ohio, Us

Category leader for Feminine Care, Health Care and Personal Beauty categories in Argentina. Established business development plan to grow beauty care presence and execution capabilities. Co-led integration plan of Gillette + P&G marketing organizations. Accelerated sales profitably across categories; Health Care +20% sales with +40% profits; Fem Care +50% sales with +10pts margin; PBC 2x sales and 2.5x profits. Established Olay expansion model, focused Vicks communication in-store (leading brand in share of displays) and restarted TV communication for premium lines.

Cincinnati, Ohio, Us

Assignments in: Customer Marketing, Direct Marketing, Baby Care (Pampers), Fabric Care (Ace)Key achievements: - Grew Ace volume 52% year to year, improve its BT margin +8pts- Launch of the first low tier diaper for P&G worlwide (Pampers Babysan), establishing it as market leader in only one year- Selection and training of direct marketing agencies, re-design of corporate consumer database improving data quality and data management interface.- Design and implementation of first transactional CRM program for baby care category delivering 25% growth