Suraj Antony Email & Phone Number

Ernakulam, Kl, In

Bengaluru, Karnataka, India

• Utilized a data-driven approach to identify user pain points and proposed targeted product features, resulting in a significant increase in key metrics: engagement (100%), retention (40%), activations (20%), and reactivations (100%) for GLANCE, a B2C app with 200 million Daily Active Users (DAU).• Conducted over 40 A/B testing experiments to assess the impact of new features on user behavior, employing statistical analysis to derive actionable insights.• Achieved a 25% reduction in… Show more • Utilized a data-driven approach to identify user pain points and proposed targeted product features, resulting in a significant increase in key metrics: engagement (100%), retention (40%), activations (20%), and reactivations (100%) for GLANCE, a B2C app with 200 million Daily Active Users (DAU).• Conducted over 40 A/B testing experiments to assess the impact of new features on user behavior, employing statistical analysis to derive actionable insights.• Achieved a 25% reduction in data consumption by optimizing content based on data insights, contributing to improved operational efficiency.• Monitored and optimized key performance indicators (KPIs), leading Root Cause Analysis (RCA) efforts to address fluctuations and anomalies, ensuring sustained performance excellence.• Collaborated closely with engineering teams to develop over 50 efficient data models using DBT, enabling complex business use cases and enhancing decision-making processes.• Led the overhaul of legacy data models, implementing optimized structures that reduced infrastructure costs by 8%, from $100K to $92K per month.• Designed visually compelling and intuitive dashboards, empowering both internal and external stakeholders with actionable insights to drive strategic decision-making Show less

Bengaluru, Karnataka, India

• Implemented a data-driven and customer-centric strategy to scale my trading portfolio from $200K per quarter to $2.5 million within 4 quarters, serving clients such as Twitter, Amazon, Starbucks, and others.• Conducted extensive market research and developed targeted user personas to optimize ad-inventory, maximizing revenue potential.• Optimized ad creatives, taglines, and slogans based on target user personas to significantly boost Click-Through Rate (CTR) and overall ad… Show more • Implemented a data-driven and customer-centric strategy to scale my trading portfolio from $200K per quarter to $2.5 million within 4 quarters, serving clients such as Twitter, Amazon, Starbucks, and others.• Conducted extensive market research and developed targeted user personas to optimize ad-inventory, maximizing revenue potential.• Optimized ad creatives, taglines, and slogans based on target user personas to significantly boost Click-Through Rate (CTR) and overall ad engagement.• Proactively monitored portfolio Key Performance Indicators (KPIs), leading root cause analyses to swiftly address fluctuations and anomalies, ensuring consistent performance and client satisfaction. Show less

Cochin Area, India

Marketing:Collaborated with the proprietor to drive sales campaigns, converting prospective leads and expanding the company's clientele.Contributed to the development and execution of marketing programs, fostering brand equity and sustained growth.Product Development:Conceptualized and developed innovative pest control products, enhancing the company's competitive edge in the market.Designed customized annual maintenance contracts for repeat customers, strategically… Show more Marketing:Collaborated with the proprietor to drive sales campaigns, converting prospective leads and expanding the company's clientele.Contributed to the development and execution of marketing programs, fostering brand equity and sustained growth.Product Development:Conceptualized and developed innovative pest control products, enhancing the company's competitive edge in the market.Designed customized annual maintenance contracts for repeat customers, strategically increasing profitability and revenue streams.Solicited and implemented stakeholder feedback to enhance product offerings, addressing pricing, timing, and quality concerns to drive client satisfaction and retention.Operations & Customer Relationship Management:Led and managed a team of 6 employees to ensure efficient pest control operations, servicing 100+ hotels, restaurants, and resorts with tailored solutions.Oversaw operations valued at ₹30+ Lakhs per annum, prioritizing customer satisfaction and operational excellence.Strategically planned and managed inventory to optimize stock levels, ensuring readiness to meet diverse business needs. Show less

Mba - Master Of Business Administration

Bachelor Of Technology - Btech, Mechanical Engineering, Cgpa 7.96

10+2, Cbse, 92.2%

Awarded memento for being the topper in AISSCE-2011 in Manjummel parish in the year 2011. The topper in AISSCE-2011 Physics & Computer.

Matriculation, Mechanical Engineering, 86.4%

Activities and Societies: Elected house captain at the high school; acted as a liaison between students and faculty during the years.