Work closely with Product, tech and sales teams to ideate, pilot and rollout initiatives to drive Zomato's growth, market share and profitability enhancement pan India. Some examples include+ Discovering new types of promos and offers to decrease expense per order while improving Average Order Value (AOV)+ Replicating offline experiences in the online world (Adapting McD make it meal flow on Z App)+ Category growth through Gourmet and Meal for One

+ Gained market share significantly in every state. Achieved market share leadership and successfully widened the gap further.+ Turned around profitability of the region. Went from being the least profitable to being the most profitable region across India+ Insights generated through multiple pilots and experiments were successfully leveraged to boost growth Pan India+ Led a team of 300+ people. Launched R&R, innovation championships and Performance management frameworks which got scaled nationally

Led carving out of separate organization division within M&M Auto for SCVs to create dedicated management and channel bandwidth thereby improving STP, Product Pipeline and Channel focus Formulated Rural 2.0 strategy geared towards boosting M&M’s rural sales volume and market share through interventions in areas of Brand, Product, Channel, Finance and Digital

Setup and scaled the business in TN and Kerala. My tenure saw ~150 clients coming on board cutting across large corporates and SMEs. Targeted value based selling saw the region transform into the best across India in terms sales volume and profitability.

+ Led supply chain transformation project with accelerated implementation for a leading Indian industrial goods client. Designed and implemented Sales & Operations Planning process to streamline key planning (Demand, Production, Procurement, Engineering) and enable demand supply balancing. This led to improved throughput, customer service rates and end-to-end supply chain visibility.+ Led the formulation of Distribution Network Strategy, Manufacturing strategy and inventory optimization at the Indian arm of a Fortune 100 global foods major in pre and post Goods & Services Tax (GST) regimes. Identified & implemented cost reduction in logistics – spanning across inbound, primary & secondary freight. Also assisted in identifying procurement cost reduction opportunities in multiple indirect spend categories+Developed Sales Acceleration Strategy for Heavy Commercial Vehicles division of a large Indian automobile manufacturer. Program managed implementation for a state with annual turnover of INR ~75 Cr which saw significant volume growth and market share improvement+ Performance (OTP) improvement at a full service airline in India; Implementation of recommendations led to ~10% improvement in OTP. Identified cost reduction opportunity of INR 20 Cr d in the areas of Fuel cost, personnel cost, in-flight catering cost and overhead cost. Designed Employee Stock Options (ESOP) performance incentive scheme for client’s top management+ Formulated market expansion strategy and explored alternate channels to reach out to customers in rural areas for a leading Commercial Vehicle (CV) manufacturer. Led pilot implementation in a state with turnover of INR ~400 Cr; Delivered significant volume growth and market share improvement.

Supply Chain Strategy for a new entrant in rural retail.