Suraj Kedia Email & Phone Number

Gurugram, Haryana, India

Gurugram, Haryana, India

Gurugram, Haryana, India

Work closely with Product, tech and sales teams to ideate, pilot and rollout initiatives to drive Zomato's growth, market share and profitability enhancement pan India. Some examples include+ Discovering new types of promos and offers to decrease expense per order while improving Average Order Value (AOV)+ Replicating offline experiences in the online world (Adapting McD make it meal flow on Z App)+ Category growth through Gourmet and Meal for One

Mumbai Area, India

+ Gained market share significantly in every state. Achieved market share leadership and successfully widened the gap further.+ Turned around profitability of the region. Went from being the least profitable to being the most profitable region across India+ Insights generated through multiple pilots and experiments were successfully leveraged to boost growth Pan India+ Led a team of 300+ people. Launched R&R, innovation championships and Performance management frameworks which got scaled nationally

Mumbai Area, India

Led carving out of separate organization division within M&M Auto for SCVs to create dedicated management and channel bandwidth thereby improving STP, Product Pipeline and Channel focus Formulated Rural 2.0 strategy geared towards boosting M&M’s rural sales volume and market share through interventions in areas of Brand, Product, Channel, Finance and Digital

Chennai

Setup and scaled the business in TN and Kerala. My tenure saw ~150 clients coming on board cutting across large corporates and SMEs. Targeted value based selling saw the region transform into the best across India in terms sales volume and profitability.

Mumbai Area, India

+ Led supply chain transformation project with accelerated implementation for a leading Indian industrial goods client. Designed and implemented Sales & Operations Planning process to streamline key planning (Demand, Production, Procurement, Engineering) and enable demand supply balancing. This led to improved throughput, customer service rates and end-to-end supply chain visibility.+ Led the formulation of Distribution Network Strategy, Manufacturing strategy and inventory optimization at the Indian arm of a Fortune 100 global foods major in pre and post Goods & Services Tax (GST) regimes. Identified & implemented cost reduction in logistics – spanning across inbound, primary & secondary freight. Also assisted in identifying procurement cost reduction opportunities in multiple indirect spend categories+Developed Sales Acceleration Strategy for Heavy Commercial Vehicles division of a large Indian automobile manufacturer. Program managed implementation for a state with annual turnover of INR ~75 Cr which saw significant volume growth and market share improvement+ Performance (OTP) improvement at a full service airline in India; Implementation of recommendations led to ~10% improvement in OTP. Identified cost reduction opportunity of INR 20 Cr d in the areas of Fuel cost, personnel cost, in-flight catering cost and overhead cost. Designed Employee Stock Options (ESOP) performance incentive scheme for client’s top management+ Formulated market expansion strategy and explored alternate channels to reach out to customers in rural areas for a leading Commercial Vehicle (CV) manufacturer. Led pilot implementation in a state with turnover of INR ~400 Cr; Delivered significant volume growth and market share improvement.

Bangalore

Supply Chain Strategy for a new entrant in rural retail.

Mba, Top 25%

Activities and Societies: Intaglio, Internet Solutions Group (ISG) and Centre for Entrepreneurship and Innovation (CEI)

B.Tech, Computer Science

Activities and Societies: Represented NIT Surat at Asia level in ACM ICPC

Education record