• Drive concept and preparation of key business units’ communications Eg: Renewables, Energy and Sustainability across the group.• Cross-function collaborative lead partnering with Group APAC sustainability business with a focus on marketing, branding, digital and content, GA, public affairs, legal etc, and aligned to the group global teams.• Crisis communications – Developed and implemented crisis communication plans addressing key business & communication risks in coordination with the Crisis Management Team (CMT). Prepared position papers, media responses as a part of issue management, and drafted crisis communications in consultation with the CMT.• Project Communication – Lead the communication plan and implementation efforts for the key Business Units (Renewables, Energy and Sustainability), with engagement plans for employees working in Singapore and overseas offices. • Develop appropriate level of internal communications to ensure awareness of sustainability business strategy and business progress.• Lead the strategic communications topics, devising concepts and steering their implementation, e.g., Digital and social media marketing.• Communicate and collaborate regularly with regional business leaders to ensure alignment with regional cross-functional priorities.• PR – Developed media opportunities in trade and business media. Expanded and maintained network of journalists and helped to drive proactive media relations to support business goals. Constantly explored speaking opportunities for senior C suite executives at relevant conferences and trade shows.• International and Regional network – Liaise with Regional Corporate Communications Teams to coordinate relevant communications activities.• Design communications materials including news releases, Q&As, speeches for C-suite executives, talking points and factsheets.• Managing content and traffic for intranet, corporate website, and LinkedIn.

. Handling Corporate Affairs and Corporate Communications activities for Integra Petrochemicals Pte Ltd & Estate Holdings Pte Ltd. • Coordinating with Internal Stakeholders like Cedar Holdings (Ranked #359 in Global Fortune 500 companies), Gong Tong Yun Supply Chain Group and Qixiang Tengda Supply Chain (Hong Kong) Co. Ltd on corporate communication activities in line with internal stakeholders’ expectations.• Building Brand Value across media channels in order to amplify existing content and help in increasing presence for my Board members through communication channels not explored before.• Global Corporate Events and Sponsorship: Organizing and supporting for global corporate events, taking care of industry conference sponsorship along with the marketing collaterals & speaking engagements.• Website Management: Updating websites on Word Press Platform, Maintaining websites in cooperation with external designers in London.• Assisting with company presentations and profiles.• Social Media: Managing social media channels and creating engaging content.• Managing and maintaining all PR/ corporate communication related records.• Controlling the use of company’s copyrights and trademark globally by working with design attorney in Belgium.• Assisting Senior Management in Corporate Compliance matters, E.g. Maintaining and updating the company procedure and policy manual, company handbook updates.• End user support specialist with assistance for workstation and associated peripherals.

My responsibilities include:• Manage and enhance the overall company's brand along with the associate partner brands.• Ensure brand consistency in consultation with the Business Development Personnel.• Identifying brand-building areas and ensuring brand growth.• Develop and execute brand management plans using social networking skills.• Provide direction for web, product packaging and other visual communications media.• Assist in development and refinement of uniform graphic standards and visual brand strategies.• Develop and implement media planning, buying, and innovation strategies.• Coordinate and manage content management among internal & external stakeholders.• Manage PR strategy and lead in the execution of key PR events when applicable. • Research & Recommend Pricing Policy (Market Competitiveness).• Involve in a diverse areas of marketing communications efforts.

• Drive the sourcing and dissemination of marketing insights across the internal and external stakeholders.• Working directly with the regional and sales leadership, measurement and product marketing to deeply understand insights needs.• Synthesize this data into compelling messaging frameworks and materials for customers that drive interest and demand for the company.• Develop and create compelling marketing collaterals that tell our customers the insights needed through a human lens.• Work with global, regional and cross-functional counterparts to ensure cohesion and scalability for content• Create content that can be used by sales teams to generate new business, educate clients on new products/features and engage clients on innovative ways to drive awareness/sales via social marketing techniques

Headed Marketing & Publicity Department as Manager - Marketing at Goa Zone since July 2009Handled various portfolios like Planning & Development, Retail Processing Loans, Self Help Groups etc...