Campaign Strategy & Execution: Developed and scaled multi-channel campaigns for McDelivery India (West & South), maintained an constant average ROAS and successfully reduced cost per orderData-Driven Optimization: Leveraged AppsFlyer and Kochava for comprehensive data analysis and tracking, identifying insights to optimize user acquisition and remarketing efforts across platforms. Devised strategies using UAC and UACe campaigns, boosting app orders and improving customer… Show more Campaign Strategy & Execution: Developed and scaled multi-channel campaigns for McDelivery India (West & South), maintained an constant average ROAS and successfully reduced cost per orderData-Driven Optimization: Leveraged AppsFlyer and Kochava for comprehensive data analysis and tracking, identifying insights to optimize user acquisition and remarketing efforts across platforms. Devised strategies using UAC and UACe campaigns, boosting app orders and improving customer retention.Influencer & Affiliate Marketing: Partnered with influencers and affiliate networks to expand reach and drive a 10% increase in ROI. Utilized unique targeting strategies and channel diversification to maximize conversions and engagement.Analytics & Reporting: Utilized Power BI and Google Analytics to create interactive dashboards and detailed reports for Quarterly Business Reviews (QBRs), translating performance metrics into actionable insights. Implemented GA4 tracking for accurate, real-time campaign analysis.Team Leadership: Led a team of two junior executives in campaign planning and execution, providing mentorship in data analytics, advanced Excel functions, and ad-tech tools. Collaborated with SEO, creative, and social media teams to align media strategy for cohesive brand messaging. Show less

Develop a Paid Search strategy, testing methodology and roadmap for the clientDrive new ideas and processes to improve performance of SEMcampaigns including account structure, bid strategy, ad copy, and keyword expansion Research and select keywords, ad copy testing (A/B testing), bid strategies management, landing page optimization, budget managementAnalyzing the performance of Campaigns, ad groups, negative keywords on Google and ad set, Ad copy on FacebookWork on Google… Show more Develop a Paid Search strategy, testing methodology and roadmap for the clientDrive new ideas and processes to improve performance of SEMcampaigns including account structure, bid strategy, ad copy, and keyword expansion Research and select keywords, ad copy testing (A/B testing), bid strategies management, landing page optimization, budget managementAnalyzing the performance of Campaigns, ad groups, negative keywords on Google and ad set, Ad copy on FacebookWork on Google Search, Display & Shopping ads and Facebook ads for FMCG brand like Marico, GeofitAssist in generating weekly and monthly performance reports, including the ability to recognize and troubleshoot data anomalies Show less

Woks on End to End Digital Marketing (Media Planner, SEO, SEM, Social media Strategy, Performance Marketing, Reporting based on Digital Data)

Worked on Google ads based on different objectives and thereby optimising ads camps as per the requirements. Worked on social media ads campaign (Facebook, Twitter and LinkedIn). Worked on SEO (keywords analysis, competitors analysis, on-page, technical and off-page SEO strategy) implementation, analysis and reporting. Weekly and monthly insight reports generation based on digital analytics using Google analytics tool. Monthly social media insight reports generation for different clients.

Worked on technical on-page SEO for organization's blogs on various topics based on insurance. Worked on social media strategy and content planner to reach a maximum number of engagements. worked as ORM handling all kinds of feedback on social media providing appropriate solutions. Worked with YouTube influencer for brand promotion and promotions of organization's mobile application.