Leadership Team Member heading the E-Commerce Practice at GroupMBusiness Performance: Drove growth of 47% in overall billingsService and Partnership Milestones • Launched end to end E-Commerce Service Offering across Media and Non-Media Services• Built Hyperlocal Reach Models with Zomato & Swiggy to improve client market access during lockdowns• Spearheaded launch of Integrated Data Service combining pre-purchase, purchase and campaign data• Setup Joint Insights Program with Amazon for insight sharing and collaboration on platform guides• Key contributor to Industry Reports like MMA’s Yearly Modern Marketing Reckoner

Leadership Team Member heading the Kids Business Unit (Kid’s Fashion, Baby Care, Toys, Stationery). Have worked closely with the founders, Chief Business Officer and other Business and function heads.Business Performance • Spearheaded YoY growth of 107% in topline i.e. gross margin and 114% in bottomline i.e. net margin• Led the business unit through a shift in strategy towards “mall browsing” leading to impulsive buyingCustomer Experience • Improved Search Conversion by 300 bps through a major search improvement initiative ranging from assortment gap analysis, trend analysis, result diversification & guided search• Improved Poor Rating % from 34.6 to 26.2 through seller collaboration & auto-disablementPeople & Stakeholder Management • Leads a team of 11 Managers with a focus on win-win outcomes & building a collaborative work cultureGiven additional responsibility of the Books Business Unit in Mar ‘19

Leads FMCG Strategy, Business & Operations (Beauty, Personal Care, Food, Nutrition, Health, Household, Baby Care)Business Performance • Spearheaded YoY growth of 126% to Rs. 240 Cr/year, vis a vis company growth of 18%• Improved unit economics through driving process improvements & negotiations, cost optimization & mix change. Only Business Unit with sustained positive net margins while growing• Improved D30 Repeat from 21% to 30% & Increased Avg. Order Value by 33% • Led the exclusive launches of Maggi, Sensodyne Toothbrush, Nescafe Ready to Drink & more Customer Experience • Improved Conversion from 5.2% to 7.2%. 3X of overall company conversion numbers• Conceptualized & led Project Uttam to deliver improved on-site experience ranging from customer navigation, content management & search relevancy. A/B tests showed a conversion increase of 100 bp• Drove NPS through improved shopping experience & post order redressal. 11% higher than company People & Stakeholder Management • Groomed & leads a team of 10 Managers. Garnered a top 10 percentile employee satisfaction score • Have built a collaborative work culture within internal stakeholders. Focused on win-win outcomes with external stakeholders. Led the team through major business & organizational changes

Brand Health and P&L Responsibility for Fiama Men’s portfolio of Face Washes, Shower Gels and SoapsBusiness Performance • Delivered 3X growth within a year for Soaps & Shower Gels• Delivered positive net contribution for the first time through effective promotional spends, cost improvement projects & distribution cost : benefit optimizationProduct & Communication • Re-launched the range with improved post wash sensorial & wear rate addressing consumer need gaps• Won the India Star Packaging Award 2014 for Fiama Men Shower Gels• Successfully repositioned the brand with 385% increase in Spont. Awareness with desired associations• Spearheaded the Shower Power Pledge campaign with 2.6 L website visits & 20K pledges.• Generated 2.5 L trials through in-store demos, targeted sampling & mobile-social couponing. • Led social media strategy for mother brand with an increase in engagement rate of 61% on FB & Twitter.• Conceptualized the digital launch of the Signature Series resulting in 56 L impressions & 3 Twitter Trends

Led Trade Research, Analytics & Insight Generation, to improve sales productivity & efficiency for ITC’s FMCG Business. Have worked very closely with the Executive Committee, CEO, COO and Business Heads. • Re-engineered the entire planning process for ITC Personal Care’s Rs. 600 Cr business, which has continued as the planning template till date• Spearheaded the first ever All India servicing & visibility input norms for the C&C channel• Introduced Project Lab to utilise test stores to provide insights on in-store visibility & consumer offers. • Incubated Project Naksha to create an All India GIS system to improve service levels & outlet productivity • Conceptualized & rolled out the Analysis & Insights Training Program - Trained 80+ Managers

Led a team of 30, from veterans with 20 years of experience to new recruits. • Spearheaded growth of 566% & improved Rural Contribution to Branch from 14% to 55%. Highest growth in Rural Markets across all branches • Pioneered Outlet Productivity metrics, optimal service pack & Performance Linked Pay Structure for rural markets. Main driver to improve All India Sales Productivity rank of branch from 18th to 2nd

• Developed the entry viability study & marketing mix for the launch of tea in the OOH market.• Among 5 of 25 interns selected for a Pre-Placement Interview