Product Designer
CurrentWorking on the LOTR application's interface to align with riders' expertise, creating a more valuable and intuitive tool for B2B, B2C, & service category client types.Explored a streamlined workflow in the app, reducing complexity, boosting efficiency, and reliability in last-mile deliveries.Conducted in-depth analysis, interviews with a variety of stakeholders, including over 15 riders, and field research to align the app with their expertise, thereby improving the user experience.Improved initial onboarding for riders, enhancing satisfaction, confidence, and alignment with their expertise.Improvised the payment interactions for a SEA business partner.In progress.