Team Leadership: Lead and empower a team of product marketers to drive product andsolution awareness and adoption.Messaging and Positioning: Define the messaging, positioning, and go-to-market strategyfor industry-specific products and solutions within the organization's portfolio.Value Proposition: Build the core value proposition and selling points throughcollaboration with cross-functional teams, including product, sales, competitiveintelligence, field marketing, and customer insights.Product Collaboration: Collaborate closely with the product management team to distillkey functionality and benefits into effective solution and product marketing messages.Launch Management: Lead and manage product launches, ensuring effective cross-functional coordination to maintain market relevance and drive sales pipeline growth.Product Expertise: Develop a deep understanding of the product functionality, serving asa Subject Matter Expert (SME) to create differentiated assets such as first call decks,datasheets, and release marketing content.Demo Development: Drive the creation of engaging product demonstrations for variousplatforms, including keynotes, videos, events, and customer engagement in the salesprocess.Competitive Intelligence: Research competition to develop product differentiator assetssuch as pitch decks and battle cards and enable GTM teams to use them effectively.Sales Enablement: Develop comprehensive sales training materials to facilitate a clearunderstanding of the organization's solution offerings and key positioning for sales teamsand partners.Marketing Collaboration: Partner with other specialized marketing teams to executeinnovative marketing campaigns, thought leadership initiatives, content marketing,webinars, SEO, and web design, with the primary goal of building a robust sales pipeline.

MoEngage Growth Accelerator is a unique program designed to cater to the 'growth' needs of B2C startups. Under the program, eligible startups get exclusive access to growth and retention marketing consultancy, tools, and training.Community manager: Bring together founders, CEOs, marketers, growth practitioners from startups all over the world by organizing conferences, webinars, mixers, and such events that focus on uncovering the growth strategies powering today's tech startups and providing networking opportunities.Partnerships: Develop a partner ecosystem of technology companies, investors, VCs, incubators, startup studios, industry bodies. Create exclusive offers or 'deal books' by combining partner products/ services for startups to power their growth in the early stages.

Own the complete lifecycle of a product - from launch to growth & retention. Job responsibilities include:Product Launch: Shoulder the responsibility for successfully bringing new products to market.Product Positioning: Liaise with sales, product, customer success & management to understand the product vision, evaluate competition, gain customer insight, and identify market gaps - to build on a product positioning strategy and a product narrative.Product Marketing & Promotion: Create content such as web pages, blog posts, ROI calculators, templates, web pages, case studies, infographics, ebooks, and sales decks that showcase the value of the product and its unique features. Drive promotion campaigns that lead to product awareness and education through tactics such as webinars, email marketing, social media marketing, digital marketing, influencer marketing, events, and PR. Work with the marketing team to plan and build a paid, owned, and earned media mix for implementing the tactics.Product Packaging: Bundle product features as ‘suites’ or ‘solutions’ to solve various web and mobile marketing challenges.Align product marketing with the company's growth strategy: - Identify opportunities to upsell/ cross-sell products to existing customers. - Gain customers from the competition. - Educate and drive product adoption and usage. - Devise strategies for penetrating new markets.

Lead the ideation, content development and implementation of digital marketing programs, being the voice of the brand as expressed through all channels of digital & social media. Cultivating programs and content, building awareness, traffic, consumer engagement, market the company’s products and acquire new customers.Scope of Responsibilities:• Creating and curating relevant and valuable content for brands with an objective to drive engagement, boost search engine rankings and key brand message propagation. Serve as an “Editor-in-Chief” for all social media channels, blog, and digital communications content.• Establish, build and nurture digital and social media communities for brands on channels such as Facebook, Twitter, Google+, YouTube, Blog and other social media channels.• Be the social media voice and reputation of the brand, by monitoring and managing Blog, Facebook, Twitter, Pinterest, Instagram, Tumblr, Google+ and other social media channels via social media monitoring tools.• Collaborate with relevant stakeholders to incorporate digital & social media into marketing campaigns, events, lead generation, and PR programs and launches.• Capture and report performance metrics for channels using social media tools to determine what works and optimize content based on analytics.• Perform social listening to stay updated on social sentiment, market pulse and relevant conversations around brands/ products and report to clients on a regular basis.• Incite on-going conversations and maintain relationships with key social media influencers within the industry.• Develop communication strategies, engagement ideas and concepts for new business acquisition.Tool competency: Radian 6, Wordpress, Unmetric, SM2, Socialbakers, Pagelever, Hootsuite, Jugnoo, Sproutsocial, SocialMention, Klout, Blog Flux and such.

Manage full client lifecycle of digital influencer activation: o Develop influencer engagement concepts for new business pitches o Identify and build appropriate influencer relationships (bloggers etc) that will lead to meaningful coverage o manage influencer relationships on campaign launch o Concept, plan and execute branded events for influencers (blogger meet, tweetups etc) on behalf of the client o Track and report campaign success Develop digital influence engagement strategies designed for positive online word of mouth. Develop and manage online communities on behalf of clientsWork with strategists, producer and creative team to achieve client goals. Measure, monitor and report results on an ongoing basis for multiple clients Communicate project status to client contact

Conceptualising, strategizing, executing and coordinating all aspects of corporate communication, marketing, client servicing and public relations.Key responsibilities:• Conceptualise, strategize and execute national level communication strategies for multiple clients, in sectors as diverse as E-commerce, Venture Capital, Education, Information Technology, Green Technology, Interior Design and Real Estate.• Astutely ensure effective media coverage for clients in leading business dailies, mainlines, magazines, electronic media & online channels.• Organize and execute events like press conferences, round tables and media interactions for clients.• Compose and track all forms of communications including: marketing communication, news items, articles & white papers. Maintain close tie-ups with media houses and journalists in across all regions.• Analyse media and keep clients abreast about the latest developments in the industry.• Develop presentations, case studies and research material for client acquisition team.• Initiate and execute market survey / study for clients.