Serve as the company's Chief Marketing Officer, responsible for developing and executing the company's marketing strategy and marketing plan. Work closely with the senior management team to ensure that marketing strategies are aligned with the overall goals of the company.Conduct market research and competitive analysis to gain an in-depth understanding of the needs and trends of the target market. Develop practical marketing strategies based on market insights, including product positioning, brand communication, marketing, etc.Manage and develop the marketing team and stimulate the potential and creativity of team members. Set clear goals and targets to ensure efficient execution and performance achievement of the team.Establish and maintain cooperative relationships with supply chain partners, channel players and sales agents. Ensure smooth market channels for products and work with partners to achieve business growth.Develop brand strategy to ensure brand image and values are accurately communicated and shaped. Drive brand marketing activities, including advertising, publicity, PR and social media, to increase brand awareness and reputation.Responsible for developing marketing budgets, and monitoring and controlling marketing costs. Improve marketing effectiveness and ROI through effective resource allocation and investment decisions.Introduce digital marketing tools and technologies to improve marketing effectiveness and data analysis. Achieve precision marketing and customer satisfaction through data-driven decision making and personalized marketing.Work closely and coordinate with the sales team to provide marketing support and training to jointly drive sales performance and market share growth