Lead AG Commercial team, responsible for Global Product/Portfolio Management and Marketing across all agriculture segments as well as Global Brands including CaseIH and New Holland.

Led marketing and core vehicle strategy development on all Ford Pro vehicle lines, including new EV Trucks and Vans. Ford Pro, a $50B commercial division, includes vehicles, charging, services, software tools for fleet management, and finance solutions.▪ Spearheaded product marketing for Ford’s highest margin vehicle lines including the F-Series Super Duty and Transit vans. Delivered 38th year of commercial sales leadership with over 500K units and multiple segment-leading… Show more Led marketing and core vehicle strategy development on all Ford Pro vehicle lines, including new EV Trucks and Vans. Ford Pro, a $50B commercial division, includes vehicles, charging, services, software tools for fleet management, and finance solutions.▪ Spearheaded product marketing for Ford’s highest margin vehicle lines including the F-Series Super Duty and Transit vans. Delivered 38th year of commercial sales leadership with over 500K units and multiple segment-leading vehicles.▪ Directed launch of the electric E-Transit and F-150 Lightning, Ford’s first EV van and truck, achieving Commercial EV leadership with over 60% share in their respective segments in 2022.▪ Led development of transformational EV and Internal Combustion Engine (ICE) vehicle portfolio strategy, deploying innovative new technologies to drive commercial leadership through the EV transition. Gained approval for multi-billion-dollar investments that define the future of Ford’s truck and van business. Show less

Directed core enterprise strategy projects and key alliances within Ford’s Global Strategy team, which leads complex strategic initiatives across Vehicles, Services and Markets, and drives overall business strategy.▪ Co-developed and expedited the VW alliance, leading partnership from initial discussions through signed agreements. Crafted and negotiated Business Agreements, aligning a highly complex set of terms, with a wide array of stakeholders, on an aggressive timeline to hit a cadence… Show more Directed core enterprise strategy projects and key alliances within Ford’s Global Strategy team, which leads complex strategic initiatives across Vehicles, Services and Markets, and drives overall business strategy.▪ Co-developed and expedited the VW alliance, leading partnership from initial discussions through signed agreements. Crafted and negotiated Business Agreements, aligning a highly complex set of terms, with a wide array of stakeholders, on an aggressive timeline to hit a cadence of multiple milestones. ▪ Led internal C-level stakeholder alignment and approval for this innovative alliance with VW, which represented a new model of partnerships for Ford Motor Company, delivering investment synergies measured in billions and clear leadership in the truck/van space for EVs and ICE products.▪ Drove core strategic effort to redefine enterprise capital allocation in the face of Auto Industry transformation, deploying new analytical models and gaining alignment with the C-level executive team on key shifts in investment priorities. Show less

Led Commercial Vehicle brand and network marketing activities to grow the commercial business, which represents a substantial portion of Ford’s overall profits.▪ Pioneered the development of new Commercial Vehicle Center program leveraging unique customer research to develop an industry-leading program focused on Commercial Customer experience.▪ Revealed and launched new program at National Dealer Meeting, enrolling over 600 dealers exceeding target.▪ Delivered commercial sales… Show more Led Commercial Vehicle brand and network marketing activities to grow the commercial business, which represents a substantial portion of Ford’s overall profits.▪ Pioneered the development of new Commercial Vehicle Center program leveraging unique customer research to develop an industry-leading program focused on Commercial Customer experience.▪ Revealed and launched new program at National Dealer Meeting, enrolling over 600 dealers exceeding target.▪ Delivered commercial sales leadership and over 20% growth in the Transit van business. Show less

Headed all Brand and Product marketing activities for Ford India, a $2B business unit.▪ Drove comprehensive Brand Transformation initiative based on foundational research with first-in-Ford deployment of semiotics to uncover deep-seated needs of Indian consumers.▪ Developed a comprehensive Brand Repositioning centered around Treating Customers Like Family, which delivered record increases in brand Favorable Opinion.

Led Lincoln business operations, strategic studies, and global interfaces as the brand was being transformed and redefined as a new division.

Led team in devising and executing Consumer and Product Marketing on Ford’s top volume and profit vehicle. Key role in achieving 35th consecutive year of sales leadership and successful launch of new EcoBoost engine as well as the development of the all-aluminum 2015 F-150, a major disruptor in the truck market.

2 year rotation program with 5 assignments across different areas of Product Development, including Electrical Engineering, Powertrain Engineering, Manufacturing Launch, and Business Strategy