Certified Life Coach | Brand Development & Communication | Media | Digital Marketing | Corporate Communications & PR | Marketing Operations | Marketing Data Analysis & VisualisationCertified in Data Analysis with focus on Visualisation as an up-skilling initiative and also as part of my love for everything digi-tech, working on multiple e-commerce ventures in affiliate and other models. While in large format retail, I had conceptualized and executed impactful media campaigns in press, print, radio & digital (The entire process of media negotiations, planning & buying was supervised by myself) and in association with major media houses. Been a mentor to the Advertising, PR, Media and Event agencies to ensure correct brand imaging & perception throughout all projects. In the financial advisory space, I have successfully delivered marcom initiatives across over US$ 1 BN of PE funds covering Real Estate, Education, Healthcare etc. Oversaw investor relations program and was successful in the transformation from physical to digital mode for managing communications for over 15000 HNI clients in India and overseas. Creatively, I have been integral to multiple brand identity projects, both in retail, real estate, BFSI and e-commerce. I was one of the early adopters of technology based retail practices in India, like RFID embedded Customer Privilege Cards, Digital Reference Web Portal, Retail e-kiosks etc. and have implemented them across formats as a first. Managed large media & marketing budgets at national level. Managed large Brand Ambassador contracts and negotiated corporate sponsorships for many retail events. Launched over 200+ campaigns across brands throughout my career.Having acquired both creative and analytical skills, I am proficient in all areas of marketing, from brand identity, design strategy, brand communications, events to social media marketing. Core skills include defining marketing strategies, identifying the most appropriate message, and execute such strategies. My responsibilities included consumer and market research, brand track, identifying new markets & go-to-market strategies, ROI mapping for the brand, hence positioning services and products effectively.I am adept in creative design, communications and consumer behavioral research, and have proven experience working in highly challenging markets in India and overseas. I keep myself up-to-date with trends in social media marketing, organic marketing, and direct response marketing, & possess working knowledge SEO, SMM, PPC and use of data analytic tools used in e-commerce.