Surajit Nath Email & Phone Number

Remote

• End-to-end delivery of custom consulting projects for Packaging of everything, CPG, Beverages, Retail and Food Service verticals.• Regular scoping, phasing, resourcing, stakeholder engagement, Fieldwork co-ordination, reporting and delivery of custom market research consulting assignments.• Function autonomously on projects by aligning stakeholders of all experience levels and skills to deliver high-quality thematic insights and data-backed results for varied custom consultancy projects. • Coordinate across multi-cultural and distributed teams and ensure optimum stakeholder output for on-time and high-quality project delivery.• Manage multiple accounts and projects SOWs simultaneously by balancing workloads and prioritizing skill distributions.

Pune Area, India

• Lead the Integrated Marketing Services business line.• Deployed digital marketing campaigns, pre-sales activities and sales support activities to acquire new business as well as upsell to the existing clients.• Serviced multiple clients across geographies with Integrated Marketing Services which includes assisting in go-to-market plans.• End-to-end experience in Project design, management, execution from kick-off to delivery of final presentation to the client. • Hands-on experience of developing and submitting bid-winning proposals.

• Led the India offshore team for Bython Media’s research and marketing activities.• Lead the research report publication segment for content-based lead generation business.

Pune

• Lead the Market Research division that regularly tracked, monitored, and reported emerging market trends and technologies for the MarTech and the HRTech space globally.• Was part of the founding team that lead the brand to grow into the Top 10 most viewed MarTech publication by CMOs worldwide.• Introduced and established various forms of research-based content services ROI models for the business unit.• Assisted in pre-sales and in sales enablement of the services.

Pune Area, India

Integral member for setting up the Lead Generation Data Operations function. Started with the vision and from the ground up created the entire data generation and data management function. Salient aspects of the role were:- The database management process was introduced to provide premier quality contact data to the Lead Generation delivery teams on a regular basis and in the process continually improve the value of the data supplied.- The process was created with the aim of providing essential checks to ensure that the data provided for the daily Lead Generation operations are most potent for the specific campaigns that consume the same.- The objective of the data management process was to provide a structure to all the sub-processes viz. the requirement process, the campaign Spec reading & data selection process, the Data Cleansing process, the data QC process, the Data segregation process and the Data upload process.

India

Was associated with DemandShore Solutions Private Limited (Formerly QEDbaton). The last position was Director Market Research Services.- Independently managed research assignments either as a part of an ongoing client engagement or as a part of business development efforts conducted by the company.- Directed, conducted, tracked and monitored market research on current and emerging market trends and technologies. Conducted industry competitive analysis.- Established qualitative research interviews; Secondary research protocols and conducted statistical analysis from data collected.- Was responsible for proposals creation by consistently engaging with the clients, interpreting their requirements, checking feasibility and estimating efforts and accordingly staff projects and manage the communication flow throughout.- Managed the research team’s activities by setting up standards for quality control and performance management.

India

Worked as a Research Analyst in Bridge2Tech Consultancy Pvt Ltd - an associate of Frost & Sullivan (in the ICT Practice Team). Actively involved in dealing with primary and secondary data for analysis.- Primary & secondary Research, data analysis. - Created PowerPoint presentations & provided analysis for market research reports. - Maintained all research databases.- Conducted Surveys for Qualitative (primary) data collection.

Master Of Business Administration (Mba), Information Technology

Bachelor Of Business Management

10+2, Science

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