• Analyze & seek the reasons behind behavior and the wants, needs and priorities of end users through user research• Conduct user research via focus groups and stakeholder interviews• Conduct end user interviews, analyze surveys, observe prospects or current users, and review existing literature, data & analytics• Conduct story mapping activities for gathering product requirement• Develop information architecture by producing workflow diagrams, user scenarios, flowcharts and storyboards• Rapid prototyping ideas with hand sketching• Understand and advocate for the optimal user experience, from broad concepts to minute details• Plan, execute and analyze usability tests for proposed designs and make recommendations for design updates/changes based on feedback

• Work closely with clients to define product business requirements and produce comprehensive, detailed development documentation including functional requirements, site maps, process flows, page schematics• Lead 5-10 designers and developers in agile, iterative development based on qualitative user research and analytics• Gather requirements and created information architect deliverables including user task analyses, strategy briefs, site maps, process flows, wireframes/page schematics, and HTML click-throughs• Started as Front End Developer, coded by hand HTML & CSS