As a Digital Marketing Executive, I have played a pivotal role in driving digital marketing initiatives and achieving business objectives. My responsibilities encompass a wide range of digital marketing domains, including:1.PPC Advertising: - Developed and executed Pay-Per-Click (PPC) advertising campaigns on platforms like Google Ads. - Managed ad budgets and optimized ad spend to ensure maximum ROI. - Monitored and analyzed ad performance, making data-driven adjustments to improve campaign effectiveness.2.Social Media Optimization (SMO): - Crafted and implemented strategies to enhance brand presence and engagement on various social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. - Created and curated content that resonated with the target audience and promoted meaningful interactions. - Leveraged social media analytics to measure results and make informed decisions.3.Third-Party Ads: - Strategically planned and executed third-party advertising campaigns to expand the company's online reach. - Collaborated with external partners and platforms to optimize ad placements and messaging. 4.Influencer Marketing: - Coordinated influencer marketing campaigns to leverage the power of industry influencers. - Identified suitable influencers aligned with the brand's values and products. - Managed influencer relationships and ensured authentic and effective promotion of products and services.5.SMS and Email Marketing: - Strategically crafted and executed SMS and email marketing campaigns to reach and nurture the target audience. - Segmented email lists for tailored messaging, designed email templates, and monitored campaign performance.6.Market Research: - Conducted in-depth market research to identify industry trends, consumer preferences, and market opportunities. - Gathered and analyzed data to provide actionable insights that informed marketing strategies.

• Assist in the formulation of strategies to build a lasting digital connection with consumers• Plan and monitor the ongoing company presence on social media .• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness• Actively involved in SEO efforts (keyword, image optimization etc.)• Prepare online newsletters and promotional emails and organize their distribution through various channels• Provide creative ideas for the content marketing and update website• Collaborate with designers to improve user experience • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)• Acquire insight in online marketing trends and keep strategies up-to-date• Maintain partnerships with media agencies and vendors

• Handle social media pages of the company. • Plan and monitor the ongoing presence on social media platforms • (Facebook, Instagram, Twitter, YouTube, etc.) • Handling overall marketing activity of the company • Manage SEO Activities like Keyword research, Website Audit, • Competitor analysis, Building Backlinks. • Strong analytical skills and data-driven thinking with a • self-starter attitude

Responsible for maintaining accounting reports of our (Mangalore) outlet, Responsible for maintaining good relations with customers, have achieved sales target our outlet ▪Have handled monthly 35 lakhs to 40 lakhs sales.